Baked

Baked is a British creative agency, working globally. Building brands through effective, impactful creativity. Strategic creative partners to the world’s biggest brands, our client partners stand out in crowded categories, overcome ad fatigue, navigate change and align their marketing to business growth. See what we do here: www.bakedcreative.co

When Under Armour wanted effective creative work built around mental resilience, they came to Baked. We built a narrative that highlighted both Anthony Joshua’s legendary mental fortitude and the power of UA’s gear in preparing athletes for the mind games, not just the physical battles. In an age where social media thrives on noise and everyone’s talking a big game, AJ has built a career on doing the opposite. He’s the embodiment of “Say Less.” His strength doesn’t lie in trash talk or attention-seeking; it’s in action, in staying laser-focused, blocking out the chatter, and letting results do the talking. This was our concept’s heartbeat, perfectly aligned with the mindset of UA athletes—actions over words. Check out our case study in the comments, to learn more about our creative approach👇

Berghaus Ltd - This is Freeflow. When a product is built on innovative technology, the story should back it up. #marketing #advertising

Sorry, but rebranding shouldn't be a facelift. It’s shouldn't be a slick, cosmetic job where you pretend the cracks and wear of history never existed. It’s evolution—a gradual, purposeful transformation that respects where you’ve been while boldly pointing to where you’re heading. If done wrong, it’s like bulldozing a house while the family is still inside. Sure, you might put up a shiny new façade, but you’ve lost everything that made the house feel like home. Be careful that your evolution doesn't lead to your extinction Find out a little more: https://lnkd.in/deE7z9yK #marketing #advertising #branding

Putting the 'Mother' in 'Mother Nature'. Work that celebrates women adventurers who aren’t just breaking boundaries but rewriting the rulebook on what motherhood can look like in the great outdoors. Berghaus Ltd has never been a brand for the sidelines, and neither are the women we’re celebrating. From maternity wear that actually works for rugged terrains to inclusive designs that respect every curve, we’re here to make sure that no adventure is out of reach. Becoming a mother doesn’t mean closing a chapter – it means embracing a whole new landscape of possibilities. #marketing #advertising

Edits might be murdering the soul of your work. When you start watering down bold ideas to accommodate too much “input,” you’re taking a sledgehammer to what made the work good in the first place Every tweak, every “maybe we could add this too?” is a layer that chips away at the sharpness. By the end, your work looks like it’s been through a bureaucratic car wash—stripped of all originality. Imagine if Nike’s “Just Do It” had gone through 10 layers of internal feedback. Maybe they’d have added “when it’s convenient”.

Your message has one shot to land—clean, sharp, unmistakable. Don't play hide-and-seek with your audience’s intelligence. Bypass their reflexes, grab their attention, and refuse to let go until the message has sunk in. Subtlety in marketing is just a fancy way of letting your audience get bored. Sure, nuance is cute, but save that for the art critics. The rest of us need our coffee strong, our headlines bold, and our storytelling clear. When our minds are on autopilot, the last thing anyone wants is an enigma to decode. #marketing #advertising

Nothing kills work faster than botching it right at the end. Timing can't be an afterthought. Don't f**k it up at the final hurdle: https://lnkd.in/dyE6jZU5 #marketing #advertising

Storytelling that tries to please everyone is beige. Safe, bland, and forgettable. Not everyone is on this earth to agree with you—and that's where the sweet spot is. Great stories have sharp edges. They don't round off their corners for mass appeal; they lean into the friction, the emotion, the honesty. They provoke, challenge, and, most importantly, they speak directly to the people who matter. The people you actually want in your camp. If your content is out there just to exist, just to be “liked” by everyone, it’s wasting its own breath. We say forget the people-pleasing. Go after those who feel something, who get it, who will rally for you because your story triggered something real. That's how you create impact. That's how you become unforgettable. Be loved or hated. The middle of the road is a terrible place for a brand. #marketing #advertising

Putting the 'Mother' in 'Mother Nature'. Maternity and beyond with Berghaus Ltd. #marketing #advertising