Baked’s Post

BIG ideas are necessary in order to cut through the clutter and grow brands.💡 Yet, agencies aren’t presenting them often enough, which leaves clients settling. “The total brand experience is very different than what it used to be,” says our Global CEO, Troy Ruhanen. “The brand has to show up in so many places, meaning even more so that a big brand platform is needed to be the rudder on that.” In order to ensure we’re presenting the greatest ideas to our clients, we’ve got to be brave, and according to TBWA\Sydney’s ECD, Katrina Alvarez-Jarratt, perhaps even incorporate an “element of madness” in order to deliver top notch creative work. Because the best ideas are never the safe ones. Read more via LBBonline - Little Black Book: https://lnkd.in/gNqvu7qR

Why Consistency in Creative Delivery Matters to Clients In the creative world, delivering high-quality work is only half the battle. What truly sets you apart is consistency. Clients need to trust that you’ll not only deliver great work but that you’ll do it every single time. Here’s why consistency in creative delivery is so crucial: Builds Trust: Clients need to know they can count on you to meet deadlines and maintain quality, project after project. Reinforces Your Brand: Consistent delivery creates a reliable, professional brand image. Encourages Long-Term Partnerships: When clients know what to expect, they’re more likely to return for future collaborations. In a saturated market, delivering creatively is important—but delivering consistently is what keeps clients coming back. #CreativeDelivery #ClientTrust #ConsistencyMatters #CreativeBusiness #WhittenCreativeImpact

From Late Nights to Real-Life Impact: The Pride of Seeing Your Work on the Streets! 💪 It still excites me to walk into a shop, down a street, or even stop at a traffic light and see creative and branding I helped bring to life. There’s a sense of pride and nostalgia that never fades when I spot a Vauxhall car, Ford van, or see a bottle of Smirnoff or pint of Guinness knowing I've worked on that brand. It’s like a glimpse back in time, a reminder of all the late nights, creative brainstorms, and teamwork that went into each one. This morning, I came across an Alliance Healthcare van on my way back from a meeting, and it transported me (no pun intended! 🚐) straight back to my days as a Creative Group Head in London. I remember watching the team work late into the night on the branding and vehicle livery for Alliance Healthcare, making sure every detail was spot-on and visually cohesive. It was one of those big projects for the agency. Seeing that van today, it wasn’t just a reminder of the project itself but of the journey. The lessons learned, the collaboration, the challenges we faced, and the rush of finally seeing it out on the road made me reflect on how these projects leave a lasting impact—not just on the brand but on everyone involved. 🤔And isn’t that what branding is all about? It’s about creating connections that endure and telling stories that continue to resonate, even years later. It’s what we’re here for in the creative industry. It’s the late nights, the revisions, the countless conversations that make it all worth it when you see your work out there in the world. 👉 Has anyone else had a similar experience with a project or brand they worked on? DMs and comments are open. Let’s share those moments that make it all worthwhile—drop your stories below! 👇 #Branding #Marketing #CreativeIndustry #Throwback #PrideInWork #BrandStrategy #Teamwork #Design #CreativeProcess #MarketingMemories #miponmarketing #mipphillips Heidi Greslé Danny Whitebread Camilla Cousins Lorna Kimberley Marie Evans

🎯 "Stop Building Brands That Just Look Good. Start Building Brands That Work Harder Than You Do!" A great brand isn’t just a visual—it’s a voice, a story, and a strategy all rolled into one. It’s time to shift gears from chasing trends to creating a brand that resonates, connects, and delivers real results. Let’s craft something innovative, dynamic, and unstoppable—a brand that’s your 24/7 salesperson, storyteller, and reputation-builder. 💼🔥 Manan Vashisht SHREYA JAIN Christian Bacasa

"I don't have favourite brands..." Said one company director in a workshop I was running. *😬 <- me thinking about how I was going to reply* "... but there are brands I buy from repeatedly because I always have. And I'd pay more for them." "But why?" I asked. This company director was a naysayer of #brand, #marketing and #communications. But when I asked why, they said things like "because I trust the product", "because I respect the heritage", "because my friends use it". Trust. Heritage. Social status. This is when it clicked. Things like trust, heritage and social status are things that #brand and #communications can help you earn. Because even though we rationalise buying decisions, we're human after all, and our emotions play a big role. The idea of brand, marketing and communications. Sold.

"Double down on your story — your values, your vision and your mission. Ensure that you, your people (at every level) and your customers can clearly and passionately articulate it. The world is warping at light speed and your story is the most effective technology you have to ensure people make the right decisions. Your story is the unshakeable rock the world demands." - Craig Kind Code and Theory #storytelling https://lnkd.in/eTd8ybyi

🚀 Building unforgettable brands isn’t just about great design; it’s about passion, values, and a commitment to each client’s unique story. I recently shared my journey with Voyage ATL, diving into what fuels The Branded Rooster and how we approach branding for real, lasting impact. If you’re an entrepreneur driven to stand out and make your mark, this interview sheds light on our process, philosophy, and what’s possible with the right partner. Check it out to learn more about our journey and vision! 🔗 https://lnkd.in/eT7yUjee

I believe the best creative partnerships are built on collaboration, trust, and ensuring the right people are in the room to bring your ideas to life. As you plan for your creative partnerships in 2025, ask yourself these things: 1️⃣ Are the Right People in the Room? We keep things simple by putting the creatives directly in front of you from the start. This means you’re collaborating with the people crafting the vision and executing the ideas, ensuring that your brand’s identity and goals are always top of mind. 2️⃣ Is My Account Staffed Efficiently? I staff accounts to make sure every hour is spent wisely, with experienced professionals who know how to deliver results. You deserve the peace of mind that comes with knowing your project is in the hands of a team that can efficiently execute your vision. 3️⃣ Am I Investing in Experience? While it’s tempting to reduce costs, investing in experienced creatives who understand your brand’s nuances can save time and lead to faster, more impactful outcomes. When you work with a team that “gets it” from day one, the results speak for themselves. 4️⃣ Is Our Team Nimble Enough to Adapt? Nimbleness is key. A team that can adapt quickly to feedback and changes in direction without losing momentum is invaluable. We pride ourselves on a clear but flexible process, allowing us to be responsive and efficient. If these aren’t all things your team is doing—but you’d like them to be—it’s time to consider how a fresh approach could benefit your brand. Your goals, your vision, and your unique challenges deserve a tailored creative solution. I’m here to listen first—because I believe the best partnerships start with understanding what you truly need. Let’s collaborate to customize a team and approach that works for your brand and ensures you’re getting the most value out of your creative investment. In the end, it’s not just about cost—it’s about building a partnership that drives real impact for your brand. Let's talk! #creativestrategy #creative #agiledesign

If you are working with an agency partner and the creatives on your brand aren't at the table and a part of the discussion it's a problem. I'm not talking about the Executive Creative Director...it's the writers, designers, and strategists. The bigger the title, the less involved they are with your brand. The layers at agencies are only there to serve the agency's bottom line billings NOT your brand. Working directly with a smart, nimble, experienced team that can get right to the heart of solving your brand's challenges is the way forward. It's a great time of year to reconsider how you are spending your marketing budget and consider engaging in a true strategic partnership in the future with Contrary Collective.

The best part of my job is getting to bring a brand's story to life. Helping clients dig into who they are at their core and connecting those beliefs to the hearts and minds of their customers through highly effective creative and messaging – that’s the work that makes me proud.    So it goes without saying that refreshing our own brand position has been especially close to my heart. I’ve been with Simantel nearly as long as the agency has been around, so I’ve seen our brand evolve. And with every evolution – from the time Jim Simantel founded his small creative shop in the 80s, to today when we’re 150+ talented team members strong – we’ve held on to what’s always been true: when our clients shine, we shine.    I’ve said before that a brand is more than just a logo. A brand encapsulates the emotional experiences of the people the brand serves. Breathing our core belief into everything we do is what makes a brand.    The “Who We Are” page of our new website tells the story of how we got here (and why we think The Agency of AND.™ is the exact right brand position for us today). Click the link to check it out: https://lnkd.in/gUihRP57    #AgencyOfAND #Branding #BrandIdentity #BrandEquity #BrandValue #CreativeAgency   #CreativeDirector