Think AI is out of reach for SMEs? Think again. From content creation to customer support, AI is helping small businesses do more with less. Our latest blog shows how you can use AI to work smarter, not harder—without losing the human touch. Read it here: https://bit.ly/4hXzvYa #BalancedMarketing #Fractionalmarketing #AIinMarketing #AIforBusiness #AIMarketingTools #MarketingAutomation #MarketingInnovation #DigitalMarketing #MarketingTips #FutureOfMarketing #BrandDesign #WebsiteDesign #WIXwebsites #WIXstudio #SMEMarketing #MarketingSolutions #CreativeMarketing #AffordableMarketing #MarketingStrategy #MarketingCampaigns #BalancedApproach #MarcBates #SMEChampion #CharityMarketing #MarketingConsultant
Balanced Marketing
Advertising Services
Do you need a fresh brand identity, a stellar website, or reliable marketing support? Balanced Marketing by Marc Bates.
About us
Boost your business with Balanced Marketing Do you need a fresh brand identity, a stellar website, or reliable marketing support? Balanced Marketing by Marc Bates can provide hassle-free, effective solutions to boost your business. *Fractional Marketing: Flexible, on-demand expertise Do you need expert marketing without a full-time hire? I offer flexible, on-demand marketing support tailored to your needs. Get top-tier marketing expertise without the overhead. *Short-term projects: Expertly managed & delivered Hi, I'm Marc Bates. With over 20 years of experience in creative marketing, I bring a wealth of knowledge and expertise to every project. From conception to completion, I ensure your marketing projects are executed flawlessly—on budget and on time—every time. *Relieve the marketing burden • Let me free up your time to focus on what you do best. • Achieve Tangible Results: I focus on delivering measurable outcomes that matter to your business. • Collaborative Approach: Stay involved and informed throughout the entire process. *Four services to take the pain out of marketing and achieve your vision Standing out amidst the noise requires more than a catchy slogan or flashy graphics. It demands a strategic approach that harmonises analysis and strategy, brand design, website design and SEO optimisation, and print and digital content. Together, they create a cohesive narrative that resonates with your audience. 1. Strategy: I will review your current assets and craft a clear, bespoke growth plan. Focusing on your goals, I turn ideas into action. 2. Branding: I design strong brands that resonate with audiences. Designed to work in print and digital, at every scale. 3. Websites: Get a stunning, SEO-friendly site without the headache. I'll deliver a site on time that looks great and boosts engagement. 4. Content: No time for content creation? From blogs and social posts to digital and print collateral, I’ve got you covered.
- Website
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https://www.balanced.marketing/
External link for Balanced Marketing
- Industry
- Advertising Services
- Company size
- 1 employee
- Headquarters
- London
- Type
- Self-Owned
- Founded
- 2014
- Specialties
- Content Marketing, Custom Publishing, Branding, Marketing Consultancy, personal branding, Website design, Wix Expert, Wix websites, Social Media, Identity Design, SEO, Marketing Strategy, Marketing for Startups, Marketing for Charities, Marketing for SMEs, Brand Design, Brand Identity Design, Logo Design, and Fractional Marketing
Locations
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Primary
City Island
London, E14, GB
Employees at Balanced Marketing
Updates
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AI in marketing, part 2: Content creation that speaks volumes 🤖 AI isn’t here to replace creativity—it’s here to amplify it. Discover how SMEs can use AI to supercharge content creation without losing the human touch. Let’s face it: content creation can be a grind. Whether it’s staring at a blank page waiting for inspiration to strike or trying to keep up with the relentless pace of social media, it’s easy to feel stretched thin. Enter AI—not as a replacement for creativity but as its turbocharged assistant. Discover the tools and tips SMEs need to balance creativity with efficiency in my latest blog. 🔗 https://bit.ly/4gtaXF2 #AIforBusiness #MarketingStrategy #CreativeMarketing #FutureOfMarketing #BalancedMarketing #Fractionalmarketing #AIinMarketing #AIforBusiness #AIMarketingTools #MarketingInnovation #FutureOfMarketing #BrandDesign #WebsiteDesign #WIXwebsites #WIXstudio #SMEMarketing #AffordableMarketing #MarketingStrategy #BalancedApproach #MarcBates #SMEChampion #MarketingConsultant
AI in marketing, part 2: Content creation that speaks volumes
balanced.marketing
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A must-read from Rob Gilbert: why empathy, not just efficiency, should drive digital transformation. 👉 Read it below #DigitalTransformation #HumanFactor
💡 Empathy: the secret sauce of digital transformation (and no, it’s not about robots taking over). I’ve always believed that digital transformation isn’t just about technology—it’s about people. In my recent article, I explore how empathy can drive innovation, improve processes, and create real connections in a digital world. If you're navigating the challenges of transformation, balancing the human touch with cutting-edge tech, this piece might give you a fresh perspective. 👉 Have a read below #DigitalTransformation #Leadership #EmpathyInBusiness
The human factor in digital transformation: Driving operational efficiency with empathy
Rob Gilbert on LinkedIn
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🎯 Marketing Week's best campaigns of 2024 are out! Proof that bold ideas + sharp execution = marketing magic. 🪄 Check them out and get inspired:
Marketing Consultant | Founder Balanced Marketing | Fractional Marketing | Wix Pro | Helping companies create and deploy effective communications strategies.
🌟 Inspiration alert! 🌟 The best marketing campaigns of 2024 have been unveiled by Marketing Week, and they’re an absolute masterclass in creativity, strategy, and execution. 🎯 From campaigns that moved hearts to those that broke the mould, there’s so much to learn from this year’s top performers. As marketers, it’s always inspiring to see how bold ideas, innovative tactics, and a deep understanding of audiences come together to create something exceptional. These campaigns remind us of the incredible potential of our craft and challenge us to push boundaries in our own work. #BalancedMarketing #Fractionalmarketing #AIinMarketing #AIforBusiness #AIMarketingTools #MarketingAutomation #MarketingInnovation #DigitalMarketing #MarketingTips #FutureOfMarketing #BrandDesign #WebsiteDesign #WIXwebsites #WIXstudio #SMEMarketing #MarketingSolutions #CreativeMarketing #AffordableMarketing #MarketingStrategy #MarketingCampaigns #BalancedApproach #MarcBates #SMEChampion #CharityMarketing #MarketingConsultant
The best marketing campaigns of 2024: Part 1
marketingweek.com
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Balanced Marketing reposted this
📉 Excel users, it’s time for an intervention. Sure, spreadsheets are the comfort food of the tech world, but clinging to them is like running a marathon in flip-flops—familiar, yes, but not exactly efficient. 🚫 Rob Gilbert’s latest article breaks down how to trade spreadsheet struggles for real-time success. Trust me, your workflow (and your sanity) will thank you. #DigitalTransformation #TechForGood #LeaveExcelBehind #ProductivityUpgrade
💥 Upskill or get left behind. 💥 Digital transformation isn’t just about the tools—it’s about making sure your team is ready to use them. Many fall back on Excel because it’s what they know. But in today’s landscape, upskilling is a must. In my latest article, I explore how training teams to fully embrace modern systems leads to massive efficiency gains. If you’re ready to move beyond spreadsheets and empower your workforce, take a look. 🔗 https://lnkd.in/eMmiRBJM #Upskilling #TeamTransformation #Leadership #DigitalInnovation #FutureOfWork #DigitalTransformation #WorkforcePlanning #Leadership #BusinessGrowth #TechInnovation #CulturalChange #EmployeeEngagement #TechForGood #OperationalExcellence #FutureOfWork
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At Balanced Marketing, we love a good challenge – especially when it involves simplifying complex business solutions. Partnering with Canopy was all about transforming intricate tech into clear, engaging messaging. Their elegant solutions, like Collect, Connect, and Control, are designed to solve complex issues in supply chains and compliance, and we were thrilled to help bring that clarity to life. Curious how we helped Canopy communicate the power of simplicity? Dive into the full story here! 🔗 https://lnkd.in/eXuasjHH #BalancedMarketing #ClientSuccess #ElegantSolutions #DigitalTransformation #MarketingClarity
Crafting clarity: collaborating with Canopy to simplify complex business challenges
Marc Bates on LinkedIn
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GenAI is shaking up everything from planning teams to creating memes. But, as Rob Gilbert points out, the best digital tools are useless if your team isn’t on board. So, before you hand your workforce over to the robots, remember that transformation starts with the people, not just the tech. Check out Rob’s tips on why a little empathy goes a long way in the digital age. 🔗 Rob’s article Below #DigitalTransformation #GenerativeAI #HumanFactor #BalancedMarketing
🤖 Engaging your workforce: The human factor in digital transformation "Crucially, your team should not feel like they are being forced to change, but rather understand how this change benefits them… Explaining the 'what's in it for me' factor is crucial. Otherwise, your digital tools will be seen and treated as a burden, not a benefit.” In my recent article, I discuss why successful digital transformation is as much about people as it is about technology. 👇 🔗 https://lnkd.in/ej9mstvj #DigitalTransformation #WorkforcePlanning #Leadership #BusinessGrowth #TechInnovation #CulturalChange #EmployeeEngagement #TechForGood #OperationalExcellence #FutureOfWork
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Balanced Marketing reposted this
🚀 Digital transformation isn’t just about technology—it’s about people and processes. 🚀 In my latest article, I dive into what it really takes to drive successful digital transformation, from choosing the right technology partner to engaging your workforce and embedding cultural change. If your organisation is looking to unlock the full potential of its workforce, this is a must-read! Check it out below and let me know your thoughts on how your business is embracing digital change. #DigitalTransformation #Leadership #WorkforceManagement #TechForGood #BusinessGrowth
The human factor in digital transformation: Driving operational efficiency with empathy
Rob Gilbert on LinkedIn
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Balanced Marketing reposted this
🎉 Proud moment for the team at United! In September, we achieved an impressive 99.82% average order fulfilment rate—supporting our CSR goals by minimising re-deliveries. 🌍 This milestone is a testament to the dedication and teamwork of every single person here. We’re committed to maintaining and even improving this level of consistency as we move forward. #Customercare #Teamwork #recognition
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Balanced Marketing reposted this
Well done Team United
United are delighted to be shortlisted for Service Provider of the Year at this years BOSS Awards, we look forward to attending what is set to be another great event. Congratulations & Good Luck to all that have been shortlisted! #inittogether #awards #teamwork BOSS Federation - Connecting the UK Business Supplies Industry