BBDO KNOWS

We love it, hate it, crave it, need it. Food is one of the most well documented subjects. It’s all consuming, inescapable, so why are we adding to the debate? According to Flywheel, the edible grocery market will add USD793.7 billion in sales in the next five years, signalling an opportunity for any brand that can command a place on the plate and in the basket. But with so many new food products being launched each year, cut through is no easy task. The answer? We believe we should all be playing with our food more. 👏 👏 👏 BBDO New York, 天联广告 BBDO China, BBDO MW, BBDO Asia, Flywheel

As our winning work launches, we are looking back at one of our global creative sprints at BBDO. BBDO Worldwide and Meta partnered on a training and a six-week sprint to explore how brands can innovate with Reels. We are proud of every BBDO agency that participated, and all of the resulting work, but the winner was BBDO New York & BBDO Dublin, and their work for Knopf Doubleday Penguin Random House. Every piece of work has a story behind it, but this work also has a team of people who moved mountains to get it on to our screens. Kristin Fassler, thank you to you and your team for your partnership and for running at this idea and helping us find the perfect books and authors to shout about. Nicola Mendelsohn CBE, Samantha Stetson, Jimmie Stone, Bianca Bradford, Larry Lac, Maurice Thomas, thank you for your partnership, the endless office hours, the advice and for ensuring we were able to realise this work. The work, works on Reels. Andrew Robertson, David Lubars, Caitlyn Norling, Enda Conway, Matthew Low, Kristin Clark, Maya Iwata, Benner Rawley, Kimberly Kietz and Raquel Devariel and to all our colleagues at BBDO Dublin, thank you for the very best craft and FFP work. 👏 👏 👏 View the work in the comments

At BBDO, we've been sprinting with Omnicom's proprietary platform, Omni. Three trainings, one global challenge, one judge, thank you Andrew Robertson 🙏, countless offices hours, four shortlisted teams... We used BBDO Works & Omni for good, on live briefs across our network. Congratulations to our winning teams at AlmapBBDO, Redwood BBDO, and BBDO Atlanta. Thank you BBDO Worldwide, BBDO KNOWS, BBDO LA, Annalect 👏 👏 👏

Is your perception of 'can't' limiting the potential positive impact for all of us? This relates to disability and neurodiversity, when we assume ‘can’t’, we don’t facilitate the potential for a positive impact, individually, in the workplace, in society in the world. 👏 Currys plc, Samsung Electronics, Benjamin Braun, Monzo Bank, Ambitious about Autism, Vanish, Amazon, Jamie McPherson, Cedar Communications

Wishing all who celebrate, a very Happy St. Patrick's Day. However you choose to celebrate, make it a day to remember. 👏 AMV BBDO

This year the Super Bowl captured the cultural zeitgeist and conversation more powerfully and loudly than ever before. The Kansas City Chiefs won on the field, but who won off the field? Congratulations to all the teams for getting their Super Bowl spots over the line 👏 👏 👏 BBDO Worldwide, BBDO New York, BBDO San Francisco

Too late for thoughts on 2024? Never. 2024 will be the year of the reconsideration brief. In a context where the consumer votes with their feet and is more disloyal than ever, being proactive around reconsideration is just smart. Understanding the anatomy of reconsideration is key. Winning back is not as easy as winning over. From an agency point of view, the reconsideration brief is often the dream brief, it means we get to be forensic in our brand analysis, change the conversation, play with category conventions. Thank you Ad Age for including us in your 2024 predictions piece. BBDO Worldwide, BBDO KNOWS https://lnkd.in/eiXEACpV

Each year we ask some of our BBDO brains what the year ahead might hold. In what has become a ritual, we ask for their picks and tips, what we can be sure of as we enter 2024, and whether they are brave enough to make a prediction. Thank you Nicole Davis Granese, James Miller, Steve Viglione, Melissa Miller, Naomi Belay, Hans Lopez-Vito, BBDO Asia, AMV BBDO, BBDO New York, BBDO San Francisco, BBDO Worldwide 👏 👏 👏 If you missed part 1, the link is in the comments. Part 2 below:

Each year we ask some of our BBDO brains what the year ahead might hold. In what has become a ritual, we ask for their picks and tips, what we can be sure of as we enter 2024, and whether they are brave enough to make a prediction. Thank you Nicole Davis Granese, James Miller, Melissa Miller, Hans Lopez-Vito, Naomi Belay, BBDO KNOWS, BBDO Worldwide, BBDO Atlanta, BBDO Canada, BBDO Asia, BBDO New York, BBDO San Francisco, 天联广告 BBDO China, AMV BBDO. 👏 Part 2 tomorrow

When all is said and done, when all the insights and trends are debated, the end of year awards are given, all that matters each year, all that stands the test of time is…the work, the work, the work. BBDO Worldwide, BBDO Asia, IMPACT BBDO. View the work via the comments below: