Belstaff

While researching for our centenary book, we were lucky enough to uncover some footage and photographs from Belstaff's '90s Christmas celebrations. These events had become the highlight of the year for many of the people who built Belstaff. This year, our holiday campaign is a nod to these celebrations, referencing the nostalgia of office Christmas parties past, as we close out our 100th year. #BELSTAFF

Today we launch something that’s been a long time in the making: our collaboration with contemporary streetwear label Represent. Uniting two British brands with a shared renegade spirit, it’s a streetwear lens on our 100-year-strong motorcycle legacy, bringing the freedom of the ride to the everyday. Archival Belstaff gear made for the International Six Days Enduro and the Scottish Six Days Trial were the starting point for a collection inspired by the communities that have shaped motorcycle and streetwear culture across generations. As Belstaff Design Director Peter Perrett says, “We came together with a clear vision for this collaboration. Motorcycle race suits and jackets from our archives were the starting point, but we’re always looking to build on this legacy. Represent have helped us do that in an exciting way, infusing the spirit of motorcycle with a streetwear sensibility.” The campaign captures Enduro riders in and around Manchester – the city where the idea for both brands was first sparked, and the location of the newest Belstaff and Represent stores. Learn more and shop here: https://lnkd.in/d4tP5V-A

Represent x Belstaff 06.11.24

Just over a year ago, we launched a longstanding partnership with Age UK, supporting their mission to help older people thrive in later life. As part of our ‘Old is Good’ ethos, we believe that things should get better with age, so it was a natural fit from day one. Our annual Phoenix Day event wrapped up over the weekend, through which we donated 10% of all profits to Age UK – one of our biggest donation drivers in the calendar. Thank you to everyone who made a purchase, and an impact. Alarmingly, 2.1 million older people in the UK live below the poverty line, leaving them unable to afford basics like adequate food and heating, and 1.6 million don’t have access to the care and support they need. So far this year, Age UK has been able to provide 31,915 homemade meals and 54,618 hours of mainstream day care to older people in need, and much more. We are proud to be a small part of this vital work, and look forward to continuing our support into 2025. Learn more and show your support here: https://lnkd.in/e-k5qSJF #BELSTAFF

The centenary celebrations continue with the second and final drop of the limited edition ‘OUR FIRST 100 YEARS’ capsule, launching today. This release features a tight edit of pinnacle winter pieces detailed with custom commemorative graphics and inverted phoenix logos – paying tribute to a historic year for Belstaff. Outerwear and knitwear in black and British Khaki are built to form a capsule cold-weather wardrobe, while chalk finishes nod to white-out British winters, Arctic camouflage and early workwear. Learn more here: https://lnkd.in/e66dVD2y #BELSTAFF #OURFIRST100YEARS

Introducing BELSTAFF X GRENSON, a limited edition collaboration born from a shared service legacy and commitment to craftsmanship. The purpose: to create beautiful, functional products that stand the test of time. Throughout the 20th century, both Belstaff and GRENSON SHOES produced resilient gear for the British Army. In the 1960s, Belstaff also made boots for the police force, crafted from bookbinder leather. These archival items inspired Service boots 1, 2, and 3, which are built on Grenson's 213 boot last—a last very similar to those used to shape military boots decades ago. Harnessing generations of passion, skill, and expertise, each pair is handcrafted in England using 250 processes over six to eight weeks and is Goodyear Welted. This traditional, centuries-old construction method ensures strength and durability while allowing the design to mold to the wearer’s foot shape. We were fortunate enough to visit the factory in Northamptonshire and watch the boots being made. We hope you enjoy seeing the process too. Read more here: https://lnkd.in/dHCBE2US #BELSTAFF #GRENSON

Today we launch our Autumn / Winter 2024 campaign ‘Working Types’ – a tribute to our service legacy, and the “staff” that keep Britain running today. In the 1950s and 60s, Belstaff equipped Britain’s service industries with purpose-led clothing that allowed them to deliver on their duties. These archival garments became the building blocks for a new generation in this collection, informing functionality, silhouette, hardware and fabrication. We continue to build on this story by putting the service people of today at the frontline of this campaign, representing the NHS, the Royal Marines, the AA and the RAF. While they have their own individual perspectives, they all have something in common: the grit and determination to go further – something that remains at the heart of Belstaff. Photographer: Matthias Bjorklund DOP: Eoin McLoughlin Stylist: Mitchell Belk Hair: Roku Roppongi https://lnkd.in/enef4eFr #BELSTAFF

The new Belstaff Manchester store is now open 🥂 Last week, we unveiled our new home in the North of England, carrying on the 'Future Garage' design concept first introduced at the Regent Street flagship – conceived in collaboration with the Scandinavian architecture and interior design studio Specific Generic. Located just a stone’s throw from our original store, 48 King Street is set across two floors, including an intimate VIP and event space. As with the Regent Street flagship, Staffordshire Blue floor tiles pay tribute to the our hometown of Stoke-on-Trent and hand-sewn oak furniture pieces are crafted by Studio Fonk. Manchester is a city at the heart of Belstaff’s story. It is here where the idea for the brand was first sparked by our founders Eli Belovitch and Harry Grosberg before they opened their first factory in nearby Stoke-on-Trent in 1924. Exactly 100 years on, we are incredibly excited to be continuing to honour our connection to the region, while looking to the future. #BELSTAFF #MANCHESTER

INEOS Automotive 🤝 Belstaff Two brands with one shared vision have come together to create a special edition of the rugged 4x4. The Grenadier 1924 is a limited-edition vehicle commemorating and celebrating 100 years of an iconic British outerwear brand - Belstaff. For those who want to push the limits. Show me more: bit.ly/3RvT0LN

Introducing our new limited-edition capsule ‘The Challenger Collection’, designed in collaboration with the INEOS Britannia sailing team for the upcoming 37th America’s Cup in Barcelona – at which the team with be Challenger of Record. Leading them in the race is Principal and Skipper Sir Ben Ainslie, who features in the campaign. As one of the most successful sailors in Olympic history, he knows a thing or two about rising to the challenge. He says: “It’s about teamwork in the America’s Cup. Communicating well is absolutely critical. Also, being at one with the conditions of Mother Nature and sharing the same common goal – in our game, that’s obviously trying to win.” Taking cues from the advanced design of the team's race boat "Britannia", the collection is built for function and propelled by innovation. It’s crafted from custom Italian-made technical fabrics and features sharp laser-cut seams and elements that can be adapted to changing weather conditions. Read more here: https://lnkd.in/ddxuhxfE #BELSTAFF #AMERICASCUP