BH&P (Becky Holland & Partners)

2025 is the year of Impact Thinking - and three themes dominate this year's predictions: 👟 Brands overestimating the speed of adoption and underestimating the complexity of change 💡 Too many brands prioritising technology over people and strategy 📢 The level of “noise” meaning that if ever there was a year for quality over quantity, this is it! Here’s what I see shaping 2025: #1 Brands Will Double Down on Differentiation In a saturated market, standing out = survival. According to LinkedIn 67% of CMOs are prioritising long-term brand-building over short-termism. In 2025, distinctiveness and creative thought will be the deciding factors #2 AI Adoption Will Define Industry Leaders AI isn’t optional, but the flood of solutions has created a new problem: indistinguishability. BH&P’s research for a key client highlights 6 factors impacting AI implementation, from cultural misalignment to the need to see AI as a strategic accelerator not a standalone fix. In 2025, differentiation among AI providers will be key. The winners will focus on real-world outcomes. #3 Energy Brands Must Focus on Real Change The energy sector faces relentless pressure to transition, balancing sustainability with affordability. Brands that lead with transparency and partner to amplify their voice will gain trust, while those clinging to outdated models or over-relying on technology risk irrelevance. #4 The Slow Race To Ethical Investment Values-based finance brands will grow, but slowly, as peoples’ biases mean that although they want to behave more responsibly, money comes first when times are tough. Fintech innovators & ethical banks like Triodos need to seize the moment by democratising sustainable investment options, and investing in brand. #5 Content Fatigue Will Give Rise to Curators Content fatigue is at an all-time high, social proof is essential, and curation will outshine creation. Audiences crave diverse perspectives and thoughtful content. Leaders who invest in influencer, affiliate, and partner-based strategies will outperform those doubling down on product-led campaigns. #6 The Fight Against Commodity Branding Will Escalate Amid economic pressures, increased employer NI, and rising costs, many brands will be tempted to commoditise. Smart leaders will resist the race to the bottom, investing to build differentiation, loyalty, and reach. Expect a resurgence in TV, radio, and print, as digital becomes oversaturated with “me-too” content. #7 The Fight Between Good & Evil Is On! Well, not quite, but purpose will be tested by action. Trump, Musk, and others dominate the media with loud voices, so alternative perspectives need to be articulate, innovative and compelling to separate the leaders from the laggards. Do you agree with these predictions? ♻️ Repost this to help others in your network. 👉 Follow Becky Holland on LinkedIn for more insights #2025Vision #Impact #Energy #AI #Creativity

Organisations across the energy sector have the potential to accelerate change - and increase their own impact - by applying behavioral psychology to their marketing. According to McKinsey, brands that align purpose and behaviour achieve much higher loyalty and growth. In a sector where impact is a choice, the brands that choose well, will be the ones that lead the change. https://lnkd.in/eNbcdJdK #energy #transformation #brand #marketing

Happy holidays from the BH&P team! 🎄🎁 It’s been an amazing year and we wish you all a peaceful and relaxing break. See you in 2025 💫

Ready to make your mark? From leaving fresh tracks in the snow to creating waves in their industries, we’re showcasing how we help create a real impact for our clients. ❄️☃️ We all have the opportunity to make a positive impact in 2025. We just have to choose it. https://lnkd.in/ed43PYiE #freshtracks #impactthinking

🌲 It was Christmas Eve, and Ebenezer Ledger, a successful businessman, sat in his plush office overlooking the city … 📕 Read the business lessons of Ebenezer Ledger now https://lnkd.in/gNvZEwpV 🤶 Wishing you a very, very Merry Christmas and Seasons Greetings, whatever you are up to this festive season. And a happy and prosperous new year. 📅 2024 has been a tough year for many businesses, and the end of the year gives us a moment both to reflect on the past - and also to plan for the future. 💷 Whether you're just starting out, scaling up, or planning your exit, an accountant you can trust is essential on your journey. For a free consultation, get in touch, or visit our website to sign up to receive monthly finance and tax updates directly in your inbox. #accountancyservices #advice #money #HappyNewYear #2025

Seeing your impact as a brand and an agency validates all the highs and lows. What a way to start to the week - to see Cadent Gas Limited Retail Energy Code Company and Crimestoppers Trust's #StayEnergySafe on this morning’s BBC Morning Live 📺. It’s so important that the dangers of energy theft are made clear to spread awareness and deliver impact on this important topic. Thanks as always to the amazing teams at Retail Energy Code Company, Cadent Gas Limited, SGN and Crimestoppers Trust for being incredible clients, helping us transform the energy sector every day. #Brand #PR

Meet Gavin the gas meter. As part of our work for Crimestoppers Trust's #StayEnergySafe campaign, we created two informational videos designed to help educate viewers on the signs to spot gas theft. Energy theft is dangerous. Suspect it, report it. For more information on gas theft, head to the Stay Energy Safe website here: https://lnkd.in/e4gqNDtS #ElectricityTheft #StayEnergySafe

Meet Ella the electricity meter. As part of our work for Crimestoppers Trust's #StayEnergySafe, we created two informational videos designed to help educate viewers on the signs to spot electricity theft. Energy theft is dangerous. Suspect it, report it. For more information on electricity theft, head to the Stay Energy Safe website here: https://lnkd.in/eXkSD3Hs #ElectricityTheft #StayEnergySafe

Yesterday the BH&P team spent a rewarding day volunteering for Reading Family Aid’s Toy Week. 🎁🎅✨ We were sorting and packing toys for underprivileged children in the Reading area. It was fantastic to see so many brilliant donations and volunteers coming together. If you can, please donate to our fundraiser here and help us put smiles on children’s faces: https://lnkd.in/dWrqzGdS

Our client, Alex Draper has just wrapped on his Week of Gratitude over on DX Learning. We designed a series of socials for Alex that inspired his followers to celebrate the great leaders in their lives. Each day we explored a new prompt, inviting viewers to share their experiences, tag others, and keep the gratitude momentum alive. The week has been full of inspiring stories. Head over to DX Learning’s LinkedIn to be inspired. #Gratitude #CARE