🚀 AI in Market Research: Empowering Insights, Keeping the Human Touch! Discover how AI is transforming market research by streamlining tasks like qualitative analysis, data coding, and emotional insights - all while keeping human intelligence at the heart of it. In this article, we explore practical AI tools that save time, enhance creativity, and allow researchers to focus on drawing meaningful insights. Whether it's automating transcriptions or creating visually stunning presentations, these tools empower us to deliver faster, more actionable results for your projects. ✨ Read now (link in comments) to see how we leverage AI to enhance your research while staying true to what matters: impactful, human-driven insights. #AIinResearch #MarketResearch #HumanTouch #MRX Hannah Over Richard Heath Karen Schofield Kate Binner
Blue Yonder Research
Market Research
The Expert R&D Insight Agency - Innovating in the Real World
About us
A specialist in R&D and innovation research: Blue Yonder has the facilities, the experts and the methodologies to Ignite, Develop and Deliver your innovation to market anywhere in the world. Blue Yonder is the world’s expert R&D insight agency. For more than 20 years, Blue Yonder has focused on partnering FMCG innovation and commercial teams to create winning innovation. It has worked with industry leading brands world-wide. Blue Yonder supports innovation across the full R&D process: Igniting pipelines: Examining markets, products and experiences in precise detail. Where and how to innovate to get an edge. Develop winning products: Agile testing for ideas and products globally. HUTs, CLTs, Shopper. Wherever you need your product to succeed, Blue Yonder creates agile tests to make sure it works. Deliver to market: Building and validating the right claims to win in market, Shopper testing, Shelf planogram testing, in market feedback post launch. ‘Innovation in insight’. Blue Yonder invests at least 10% of profit in research tech innovation annually. As well as helping clients create winning innovation, Blue Yonder loves to create its own. It’s the company’s ethos. It’s also fun! Blue Yonder also owns Sense:lab, the UK’s newest product testing and viewing facility (https://Sense:lab.co.uk). For those on a tight budget or with in house analytics capability, Sense:lab offers high quality fieldwork and data only service utilising its own 10k strong UK panel.
- Website
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https://www.blueyonder.agency
External link for Blue Yonder Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Leeds
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Shopper:Lab™, Qual, Quant, Shopper, Data Science, Innovation, Brand, Product Testing, Formulation, Claims, Demos, Category, Clickscape, HD Video Capture, Consumer Testing, Consumer Innvation Centre, Market Research, Research & Development, R & D, Product Development, Agile Research, Pack Development, Quantitative Research, Qualitative Research, Shopper Insights, Field management services, Pack Testing, and Sensory Research
Locations
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Primary
4325 Park Approach
Thorpe Park
Leeds, LS15 8GB, GB
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Sense:lab, Unit 3, Killingbeck Court
Leeds, LS14 6FD, GB
Employees at Blue Yonder Research
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Karen Schofield
Head of People & Head of Qual @ Blue Yonder I Co-author of an Amazon Bestseller I Resilience & happiness trainer & speaker
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Jonathan Million CMRS
Founder & CEO Blue Yonder | Innovation In Insight | Creating solutions that get you closer to consumers to uncover richer insight for over 20 years
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James Godfrey
Senior Director, Statistics and Automation at Blue Yonder
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Kate Binner
Head of R&D at Blue Yonder Research: Innovation in Insight. MRS Breakthrough Agency of the Year 2020. Top 50 Innovative Agency
Updates
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Partner with us in 2025! As we begin a brand-new year, we’re turning the big themes of 2024 into practical solutions. Here’s how we can work together: 💡 AI made practical: Let’s cut through the noise to find tools that deliver real value and uncover fresh insights with machine learning 🚀 Agility with speed: Faster results, smarter reporting, and flexible tools to keep your R&D moving 🌍 Sustainability and inclusion: Build meaningful, forward-thinking products with our insights and support 🤝 Stronger connections: Meet us in person at events like Pangborn (Philadelphia) in August and our Campaign for Real Innovation (London) in June In 2025, we’ll help you achieve what matters most. Let’s get it done! #Innovation #Agility #Sustainability #Partnerships #ResearchAndDevelopment #MRX
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🎉✨ Happy New Year! ✨🎉 As we step into 2025, we want to take a moment to thank our incredible clients and partners for an amazing year. Your support, trust, and collaboration have been the foundation of our success, and we couldn’t be more grateful. 💙 This new year, we’re excited to continue growing, innovating, and creating together. Here’s to new opportunities, stronger connections, and achieving great things in 2025! Wishing you and your families a year filled with happiness, health, and prosperity. 🌟 Let’s make this year unforgettable! 🎊 #HappyNewYear #Gratitude #NewBeginnings
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We will be closing our offices tomorrow, at the end of the day for Christmas week. We wish everyone a restful holiday and look forward to seeing you again in the New Year! 🎄 #Christmas #Holiday #TeamBreak #MRX
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As we wrap up 2024, we would like to say a huge thank you for your support, in what’s been an incredible year. ✨Discover our reflections from 2024 and how we're paving the way for 2025. Here’s to achieving even more together in the year ahead! 🏫Learn about our new logistics hub. From product sourcing and secure packing to custom labelling and de-branding, the hub offers tailored services to meet the unique demands of your research projects. 🎄We wish you all a very Merry Christmas and a Happy New Year! #ItsAWrap #ConsumerInsights #Innovation #MRX #MarketResearch
Wishing You a Merry Christmas 🎄
Blue Yonder Research on LinkedIn
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We’re thrilled to announce the launch of Blue Yonder’s new logistics hub in West Yorkshire! Strategically located near key UK infrastructure (A1/M1), this facility is designed to enhance efficiency and reliability in product handling and delivery for our valued clients. From product sourcing and secure packing to custom labelling and de-branding, the hub offers tailored services to meet the unique demands of your research projects. ✅ Streamlined product management ✅ Faster, more flexible processes ✅ End-to-end support for smooth project execution Richard Heath, Managing Director, shared: “This logistics hub represents a significant step forward in providing seamless and secure solutions for our clients.” Discover how our new hub can make a difference in your projects - link in comments below! 🚛✨ #LogisticsHub #ProductHandling #EfficientSolutions #MarketResearch #MR
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🎄Merry Christmas from all of us!🎄 We would like to take a moment to thank you for your continued support and partnership, it’s been an amazing year! We had a great night celebrating together last week – here’s a quick video of our wonderful team at the Christmas party. 🕺 We wish you and your families a Merry Christmas and a prosperous New Year! ✨ #MerryChristmas #ThankYou #HolidayCheer Jonathan Million CMRS Kate Binner Richard Heath Karen Schofield Mark S.
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✨ Thank You for an Incredible 2024! ✨ As we wrap up this year and look forward to 2025, we want to extend a huge thank you to all our clients and partners. Together, we’ve achieved amazing things – innovating, solving complex challenges, and delivering meaningful results. Here’s what’s in it for you: 🚀 Faster, smarter AI: We’ve embedded cutting-edge platforms and agile processes to deliver insights quickly and efficiently. 🌍 Global reach: Expanded networks and panels to better represent diverse markets and demographics. 📈 Your growth, our priority: From streamlined logistics to thought leadership, we’re here to be an extension of your team. Hear from Richard Heath, as he reflects on 2024 and explains what to expect from Blue Yonder in 2025, read more here: https://bit.ly/3ZuVkWB #Innovation #AI #RandD #GlobalPartnerships #ThankYou Jonathan Million CMRS Kate Binner Karen Schofield Hollie Bell Tom Ullathorne Elspeth Bradley Abbie Allcock Becky Coates MCIM CMktr Mark S. Ellie Atack Annie Tran
Reflecting on 2024 and Charting the Course for 2025 - Blue Yonder
https://blueyonder.agency
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We’re excited to share insights from Elliot Hollamby-Jones, a global leader in upstream R&D at Bayer Consumer Health. With a stellar track record at iconic brands like Gymshark and Dyson, Elliot knows what it takes to drive innovation in physical product development. In this interview, Elliot breaks down agility in research - what it truly means and how to master it: ✅ Balance speed with strategy by tailoring workflows to set the stage for impactful outcomes ✅ Blend DIY tools and agency expertise for flexibility and efficiency ✅ Embrace AI to simplify tasks and refine research - but with trust and transparency at the core Elliot's approach focuses on collaboration, aligning teams, and fostering a culture of adaptability to deliver smarter, faster results. 👉 Watch this five-minute interview or click on the link below to read the summary... #Innovation #AgilityInResearch #AI #ResearchAndDevelopment Kate Binner Richard Heath
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AI tools promise speed, but are they really delivering new insights? This discussion unpacks the role of trial and error in determining which AI innovations are worth embracing. Learn how experimentation and filtering can reveal the true value of AI in research, and why not every tool is a game-changer. Follow the link in the comments below to listen to the full podcast 'EuroSense 2024: Key consumer sensory learnings and takeaways' #AI #MarketResearch #Innovation #MRX Richard Heath Kate Binner