Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment? One minute, she’s launching American Riviera Orchard, a name dripping with sun-dappled exclusivity. The next, she’s pivoting to As Ever, a brand so nebulous it could be selling artisanal candles or an ethically sourced personality makeover.
But let’s be honest—reinvention isn’t a Markle-exclusive phenomenon. It’s the bedrock of modern celebrity. The fame machine demands evolution, fresh angles, and new controversies. It’s the media that needs to keep her in motion, constantly redefining her so they have something to dissect. If Meghan were predictable, she’d be boring—and in the attention economy, boredom is death.
So is she orchestrating all of this? Or is she simply surfing a system that craves a new headline every few weeks? The truth is, it’s a symbiotic spectacle. Meghan benefits from the churn, sure—but the media needs it. They need her to pivot, rebrand, and mystify so they can keep the endless cycle of speculation alive.
But here’s the real question: Is this chaos, or is it a strategy? Because while some might scoff at yet another identity shift, Meghan isn’t fumbling through the dark—she might just be rewriting the noise playbook. And let’s be clear: she couldn’t care less about what the UK press thinks. While tabloids and clickbait merchants froth at the mouth trying to decode her latest pivot, she’s already two moves ahead.
No, it’s a TV show. No, it’s jam. No, it’s a vague, atmospheric brand called As Ever. Meghan keeps the narrative unstable, ensuring she’s always just outside the reach of conventional critique. You can’t dismantle what you can’t define. And I’m starting to think this isn’t an identity crisis—it’s a business model. She has built an entire empire on what I call strategic vagueness and fluctuating purpose. One day, she’s a lifestyle curator. The next, a docuseries confessional. Then suddenly, she’s a purveyor of homemade preserves—because nothing screams luxury quite like a duchess with a side hustle in marmalade.
And the relatable authenticity act—oh, please. The candid Instagram video, Harry fumbling with the phone, the “Oh wow, can’t believe we kept this a secret” routine—this isn’t off-the-cuff; it’s calculated faux-casual. Meghan’s entire PR machine is a masterclass in manufactured spontaneity.
So, what’s next? A mindful butter knife line? A sustainably sourced candle that smells like “reinvention”? A pop-up experience where guests can personally witness Meghan not answering direct questions? Whatever it is, expect another name change when this one inevitably runs its course.
Because that is the actual business model—perpetual reinvention as a strategy, intrigue as a service, the brand isn’t the jam. The brand isn’t even the brand. The brand is the never-ending conversation about Meghan Markle.
https://lnkd.in/ewwCQn62
