Born Social

It’s official. We’re Campaign UK’s Agency of the Year for Digital Innovation 💥 We're absolutely thrilled to be acknowledged by the industry for the outstanding work that has led up to this award. A special thanks goes to our talented team and collaborative clients for making the agency what it is today. And thanks to Maisie McCabe, team & judges for awarding all our hard work - we’re over the moon 🥳 Don’t just take our word for it. Read Campaign UK’s write-up in the comments 👇

Beyond the trend: making fandoms work for your brand In this article, Emily Williams, Strategy Director, Born Social, outlines how brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact. "The more we can link into big, slow areas of culture, the richer the opportunities for brands when it comes to meaningfully embracing fandoms." Learn more: https://lnkd.in/e6JrmcgT

Last week, Born Social Strategist and Outvertising Co-Deputy Director of Intelligence, Russie M., moderated a panel at the annual LGBTQIA+ advertising and marketing event, hosted at Meta HQ. Discussing the QTIPOC Lived Experience in Adland, the panel, including Ade Yeo, Kerrie Braithwaite, K Bailey Obazee, and Chloe Davies shared invaluable insights to help equip brands and agencies with the tools and inspiration to create LGBTQIA+ inclusive advertising. The conversation was an important reminder of the emotional labour experienced when you're the only QTIPOC person in the room, and that inclusive advertising starts at the very beginning, dialing up the representation in your team before the work begins. Read more Campaign UK - link in the comments Photo: Bronac McNeill

Proud of the Born Social team completing the Agency of the Year treble last night 💙 🏆 The Drum Agency of the Year (50-250 people) 🏆 The Marketing Society Agency Team of the Year 🏆 Campaign UK Digital Innovation Agency of the Year Some 12 months it has been - roll on 2025!

🥁 🏆 Agency of the Year! 🏆 🥁 We're thrilled to have been named The Drum's Agency of the Year 2024, acknowledging our industry-leading work, people, and culture. A big thank you to the jury for your consideration and to our brilliant, collaborative clients for helping build the agency into what it is today. An extra special shout out to our world-class teams in London and NYC for making 2024 our best year yet! 💥

🥊🎄In round four of Grocery Gazette's ‘Battle of the Grocers’ series, we ask our panel of marketing experts which #supermarket has produced the best #Christmas advert this year. Which will come out on top – Tesco, Sainsbury's, Asda, Morrisons, Aldi UK, Lidl GB, Waitrose & Partners or Marks and Spencer? 👉Our panelists Born Social strategy director Katie Drew, Cheil UK head of strategy & experience Michael Chadwick, Iris executive creative director Katy Hopkins, elvis | creative agency | b corp creative director Alex Vasile, and M&C Saatchi UK creative partner Guy Bradbury share their thoughts. Read more👇

“Nurminen advises Starbucks to embrace co-creation on social media to create community-led marketing and experiences.” With a new CEO and brand boss in place, our Head of Strategy, Essi Nurminen spoke to Hannah Bowler from The Drum to discuss Starbucks’ journey on its major business transformation. Head to the rest of the article here👇 https://lnkd.in/e8zycKjx

We’re proud to have been honoured with the IPA’s People First Promise ✨ This recognition is a testament to our commitment to creating an environment where our people feel valued, supported, and empowered. From fostering an inclusive and dynamic workplace to championing individual growth and wellbeing, we put our people at the heart of everything we do. Thank you to the IPA (Institute of Practitioners in Advertising) and to our team for making Born Social an incredible place to be 💙

“This year’s Christmas ads are setting the bar high with rich, multichannel campaigns that unfold compelling narratives across platforms” Check out what else our Head of Creative, Barney McCann has to say to Campaign UK on the first wave of Christmas ads👇 https://lnkd.in/e7H8dt_9

“Yet, with the potential for innovation through technology, especially AI, and a focus on social and digital channels, the budget presents opportunities for agencies to adapt and thrive.” In response to the budget delivered on Wednesday, our CEO, Ben Tyson spoke to the The Drum about what this could mean for the industry. Head here to read all about it👇 https://lnkd.in/g7eMhpTf