Brand Finance

Professor Soumitra Dutta, Peter Moores Dean at Saïd Business School, University of Oxford, will conclude the Global Soft Power Summit 2025. Professor Dutta will wrap up two days of discussions with world leaders, policymakers, and industry experts with a forward-looking perspective on the evolving role of Soft Power. Register for the 2025 summit, to attend in person or online: https://lnkd.in/e2QPGiy2 #SoftPower

How can small nations harness their Soft Power to shape the future of our world? At the upcoming Global Soft Power Summit 2025, Sanna Marin, Former Prime Minister of Finland, will join a Fireside Discussion on how small nations can leverage their Soft Power to drive global change and build a better shared future. Taking place at the QEII Centre in London on 19th-20th February, the Global Soft Power Summit 2025 will focus on the theme: ‘Responding to the Crisis of Globalisation’, highlighting how nations can use Soft Power to bridge divides and reconnect our fragmented world. Find out more and register for the event using the link below: https://lnkd.in/e2QPGiy2 #SoftPower

Registrations are now open for the Brand Finance Global Soft Power Summit 2025, taking place on the 19th and 20th of February at the QEII Centre in London. This year’s theme, Responding to the Crisis of Globalisation, will explore how nations can harness Soft Power to bridge divides and reconnect a fragmented world. We are pleased to announce Former U.S. Secretary of State, John Kerry, as our keynote speaker, who will share his perspectives on the evolving role of Soft Power in international relations and global business. For details on how to register for in-person or online attendance, click the link below. https://lnkd.in/e2QPGiy2 #SoftPower

In an era of AI-driven content, digital echo chambers, and rising misinformation, how can nations and media organisations rebuild trust and promote a more balanced global discourse? At the Global Soft Power Summit 2025, an expert panel will explore the impact of propaganda, AI-generated misinformation, and declining trust in traditional media—and discuss actionable strategies to strengthen pluralism, fact-based reporting, and credibility in global communication. 📌 Panel Discussion 📅 20th February 2025 ⏰ 10:00 - 10:45 GMT 📍 QEII Centre, Westminster, London Speakers: 🔹 Dr Ott Velsberg – Chief Data Officer, Ministry of Justice and Digital Affairs, (Justiits- ja Digiministeerium) Government of Estonia 🔹 Mitali Mukherjee – Acting Director, Reuters Institute for the Study of Journalism, University of Oxford 🔹 DAGMARA SZULCE – Global Managing Director, International Advertising Association 🔹 Moderated by Yalda Hakim, Lead World News Presenter, Sky News Register for the 2025 summit, to attend in person or online: https://lnkd.in/e2QPGiy2 #SoftPower

In an era defined by geopolitical shifts and economic competition, the power of influence matters more than ever. Join us at the Global Soft Power Summit 2025 for a fireside discussion with Professor Michael Clarke, Distinguished Fellow & Former Director-General of Royal United Services Institute (2007-2015), as he unpacks the evolving role of Soft Power in a world shaped by hard power dynamics. David Haigh, Chairman, Brand Finance, will discuss with Professor Clarke how nations and organisations can leverage reputation, culture, and diplomacy to drive global influence. Register for the 2025 summit, to attend in person or online: https://lnkd.in/e2QPGiy2 #SoftPower

The auto industry is at a turning point, with supply chain disruptions, slowing EV adoption, and China’s export dominance. The Brand Finance Automotive Industry 2025 report is out today and reveals major shifts in the sector: Toyota Motor Corporation is back on top, with brand value up 23% to $64.7 billion. Tesla falls to third, losing $SD15.3 billion in brand value. Ferrari races ahead as the fastest-growing brand, up 36%. Bosch leads the auto components sector at $7.3 billion. Read the full report: https://lnkd.in/eCceNiM7

Dr Misbah Khatana Aamir, Founder of the Khadijah Women Global Trade Network, and Dr.Samina Zehra, Economic Minister at the Pakistan High Commission in London, will discuss the ‘Khadijah - Local to Global’ program and its impact on shaping Pakistan’s trade landscape next week at the global Soft Power Summit 2025. 📌 Breakout Session 📅 19th February 2025 📍 QEII Centre, Westminster, London Recognised by the World Trade Organization’s International Prize for Gender Equality in Trade, The Khadijah Program provides Pakistani women entrepreneurs with the tools to scale their businesses internationally, integrating them into global trade networks through training, digital skills, and global partnerships. Aligned with Pakistan’s economic vision and the UN Sustainable Development Goals, this session will explore how targeted support for women entrepreneurs can drive inclusive growth, strengthen trade relations, and enhance Soft Power through economic diplomacy. Register for the 2025 summit, to attend in person or online: https://lnkd.in/e2QPGiy2 #SoftPower

Renowned adventurer and social activist Tomasz Kozlowski will discuss using Soft Power for meaningful impact the Global Soft Power Summit 2025. Initiator of the JUMP FOR THE PLANET Project, Tomasz has dedicated his efforts to raising awareness about climate change, sustainability, and humanitarian aid. The new initiative is a space jump to raise awareness and funds for climate refugees. Tomaz will present on the 19th of February at the QEII Westminister, London. Register for the 2025 summit, to attend in person or online: https://lnkd.in/e2QPGiy2 #SoftPower

At the Global Soft Power Summit 2025, the Swedish Institute will explore how data-driven insights can enhance strategic communication and national promotion. Sofia Bard, Head of Image of Sweden Analysis Unit (Svenska institutet), and Cecilia Andrae, Senior Adviser at the Swedish Institute, will discuss how nations can harness country image data to refine messaging, shape perceptions, and strengthen global influence. 📅 19th February ⏰ 11:30 - 12:15 (Breakout Session) Join the conversation to discover how insights from national perception studies can drive effective storytelling and international engagement. Register for the 2025 summit, to attend in person or online, using the link: https://lnkd.in/e2QPGiy2 #SoftPower 

How can nations use image perception data and AI-driven insights to refine their global strategy and messaging? Join Kata Varblane, Director of Country Promotion at EIS, and Carl-Ruuben Soolep, Head of Brand Content at Enterprise Estonia, for an exclusive breakout session on how to leverage image surveys and AI for tailored strategy and messaging, at the Global Soft Power Summit 2025. 📅 19th February 📍 QEII Centre, Westminster, London Enterprise Estonia has been at the forefront of leveraging research, data, and AI to tailor nation branding strategies, ensuring that messaging resonates with key international audiences Register for the 2025 summit, to attend in person or online, using the link: https://lnkd.in/e2QPGiy2 #SoftPower