brandformula

Today is Blue Monday, the third Monday of January, which is said to be the most depressing day of the year. However, did you know that the term was coined by UK travel company, Sky Travel, in 2005 in a marketing stunt? In recent years, rather than let their emotions be dictated by part of a sales pitch, many people have called for a change in narrative surrounding Blue Monday. Samaritans, for example, have launched a counter-campaign called Brew Monday, which encourages people to check in on their loved ones over a cuppa. In an effort to break the cycle around the most ‘depressing’ time of the year, we reflected on what’s been making us happy this January. We wrote down some of our favourite things and put them up around the office to remind us to keep smiling through the winter💃😄 What’s getting you through this January? Comment below to spread some positivity this #BlueMonday.

Social media ad spending has been skyrocketing and is projected to reach $255 billion by 2028 – but what’s driving this growth? From falling organic social reach to the impressive ROI that ad platforms like LinkedIn offer, in our latest blog we take a deep dive into the reasons behind this growing shift, and show you how to get started with paid social. Read the full blog here: https://ow.ly/T90H50UIlyu #PaidSocial #MarketingStrategy #LinkedInAds #DigitalMarketing

From copywriting, to thought leadership, to video production, our experts produce high quality content that cuts through the noise. In a highly competitive market, it’s more important than ever for content producers to full understand their industry, which is why our team of creatives have backgrounds in insurance, reinsurance and banking. Get in touch to discover how we can take your brand to the next level with our award-winning content production services: https://lnkd.in/etZpga_B

In an attempt to begin 2025 with optimism, we’ve done some reflecting on what we’re hoping to achieve this year. From travelling the world to keeping up to date with new marketing trends, our team is excited about what 2025 has in store 🌟 Read the latest edition of On Trend to find out more.

Did you know that carousel posts are the most engaging format on Instagram? With an engagement rate of 10.15%, carousels should be a part of your posting strategy. The article below offers top tips for maximum engagement, from how to encourage people to swipe through, to how to keep everything cohesive. Thanks to our expertise in digital marketing, we can help your financial services brand thrive across a range of social platforms. Get in touch with the team to find out more: https://ow.ly/Z2M650U65w4 #Carousels #SocialMediaMarketing

We use data-driven insights and innovative technologies to implement and measure tailored social media strategies that align with your brand goals, ensuring consistent messaging and engagement across social platforms. We’d love to chat about how we can harness the power of digital to strengthen your financial services brand. Get in touch today: https://lnkd.in/etZpga_B

In our latest Agency Life newsletter, we reflect on a festive December filled with fun moments, creative growth, and exciting milestones. Highlights include our Christmas party, welcoming our new CFO, and a look back at a year of growth.

At brandformula, we understand that a strong brand identity is essential for success. Our team of designers create unique visual identities to capture brand essence and resonate with target audiences. By incorporating a brand's story and personality into every element, from logo to website design, we build strong, long-lasting relationships that foster advocacy both internally and externally. Get in touch with us to find out more about how we can support your marketing strategy: https://lnkd.in/etZpga_B

This January, instead of wallowing in the annual post-Christmas blues, we’ve decided to hit the ground running and reflect on what we’re looking forward to in 2025. In our latest blog, a few of the brandformula team reveal what they’re excited about in the year to come, from the latest marketing industry trends to the Glastonbury lineup. Read the blog to get inspired to approach 2025 with positivity: https://ow.ly/b05w50UCpKU

2025 is here, and with it comes the usual shower of “trend” predictions. Owen Moralee’s recent blog post shifts the perspective and considers how brands can create and deliver real impact in 2025. A refreshing viewpoint! Some key areas we’re watching: ✅ Know Your Brand: Define your core identity and let that guide your decisions. 🤝 Community: Empower your employees and customers to co-create the brand experience. 👥 Hyper-Personalisation: Leverage AI to deliver tailored experiences. 🌎 Regional Focus: Connect deeply with local markets. 🔍 Inclusive Branding: Ensure your brand truly represents all audiences. Read the full post for more insights: https://lnkd.in/eRy9QiuR