Cambridge Design Partnership reposted this
It was an honor to share the stage at #SustPack2025 with such knowledgeable panelists— Steve Marko (Tillamook), Kelly Murosky (Unilever), and Thaxton Lipscomb (Kimberly-Clark). Each brought unique insights into the challenges of designing circular packaging for a circular economy— an evolving system that still operates within the constraints of a largely linear model... It’s clear that packaging professionals and conference attendees are working hard to move the needle, but the macro circular systems within which packaging serves products, customers and consumers, still have a long way to go, and our influence over them isn’t always as impactful as we’d like... A huge thank you to Scott Byrne for stepping in last minute as moderator and asking thought-provoking questions! Looking forward to continuing these critical conversations over the next few days and sharing how Cambridge Design Partnership is helping clients balance profitability with the increasing need to adopt more circular business practices. #SustainablePackaging #CircularEconomy #SustPack2025