CCGroup - B2B tech marketers

We promised you something new and exciting was coming, and here it is…   Today we are delighted to unveil CCGroup’s new brand identity 🎉   Our new look and feel has been driven from the start by our new message: Connection, Communication, Growth. A commitment to help technology businesses drive more consistency, influence, investment, and customers. Echoing our vision for integrated marketing and our expanded service offering across PR, Industry Analyst Relations and Marketing.   Along with a refreshed brand identity, our new website (ccgrouppr.com) has been designed to make it easier to navigate and find the information you need, clearly showcasing our capabilities, case studies and insights.   Reflecting our commitment to innovation and fresh thinking, this project was completed in-house by a dynamic team led by our Head of Marketing, Rose Chapman and Patrick Joseph Cooney with strategic support from Head of Marketing Services, Dan Miles. A huge thank you to our design partners at Today Creative (David Cole)!   Take a look below at why we began this journey and what it means for us, our clients and our partners (sound on 🔊).

Before Christmas our very own Senior Account Exec Amber Ellis joined Gareth Owens (CARMA), Andy Martinus (Team Lewis), and Robert Wainman (We Communications) at the 2024 PRCA Measurement Conference! In their panel session, the group discussed how AI and advancing technologies are transforming data analysis and real-time monitoring in PR. Check out Gareths recap of the session below! #PR #AI #AIinPR #Comms #B2BComms

🚨 #MWC Webinar Alert 🚨 The pressure to stand out and capture media attention at #MWC2025 is as intense as ever. Join us for an exclusive webinar where we’ll share expert insights from top telecoms journalists to help your company shine. 📅 Thursday, 23rd January 2025 ⏰ 3 PM (UK) 📍 Online (Zoom) COO & Head of Telecoms, Paul Nolan will be joined by: - Elizabeth Starr Miller Coyne, Editor-in-Chief, Fierce Network - Iain Morris, News Editor, Light Reading - Scott Bicheno, Editorial Director, Telecoms.com They'll be discussing: - Is MWC back to its pre-pandemic prominence? - How to cut through the noise and grab media attention - Building stronger media-PR relationships - Balancing editorial and commercial priorities - The social side of MWC Having attended 19 MWCs, Paul will also share practical tips to ensure your company makes a lasting impression. Register now to secure your spot. Can’t make it live? No worries—we’ll send the recording to all registrants: https://bit.ly/42dDfPQ #Telecoms #MWCBarcelona #PRTips #Webinar

Why speak at Money20/20 Europe? We all know Money20/20 Europe is one of the biggest events in fintech, offering a platform to connect with leaders, showcase innovation, and shape the industry’s future. Speaker submissions are now open, but competition is fierce, with thousands of entries vying for just 300 spots. Our Head of Fintech, Daniel Lowther's latest blog shares insider tips from Money20/20’s content team on how to stand out, align your ideas with this year’s theme, and craft a submission that gets noticed. 🗓️ Submissions close on February 7th. Read Dan's blog to learn more: https://lnkd.in/e_iSjSX5 #Money2020Europe #Fintech #Money2020

Kickstart the year with global perspectives from our invaluable UPN partners. Special shoutout to Chris Perkins from Model B, Viktoriia Chernova from Newsfront Communications, and Richard Fogg from CCGroup - B2B tech marketers who shared their insights on evolving client demands, audience expectations, and the challenges of 2024. 🔗Swipe to explore their thoughts. Have you factored any of these insights into your strategy for this year? #UP #marketing #comms #UPN #GlobalNetwork #PR #2025

🎤 Speaker Submissions for Money20/20 Europe Are Now Open! Earlier this week, some of CCGroup's fintech specialist had the privilege of attending Money20/20’s "Call for Content: Unplugged" event, where Ian Horne, EU Head of Content, offered invaluable advice on crafting a winning speaker submission. From navigating the streamlined process to identifying the hottest themes for 2024, the session was packed with insights. Didn't get a chance to go? Daniel Lowther has pulled together the key takeaways in this blog to help you stand out amidst fierce competition for a speaker slot. Check it out to maximise your chances: https://lnkd.in/eA5M_Skw Big thanks to Ian and the Money20/20 team for sharing their expertise. Let’s make the most of this opportunity to shape the future of fintech! 🚀 #Fintech #Money2020Europe #SpeakerTips #B2BMarketing

AI-driven personalisation is transforming how B2B buyers discover products and services. With 80% of B2B sales interactions expected to be digitally enabled and AI-augmented by 2026, marketers can no longer afford to rely solely on SEO. Dan Miles breaks down the key differences between optimizing for AI recommendations and traditional SEO—and what actions you can take to stay ahead in his blog. #SEO #Marketing #B2BSales #B2BMarketing #B2BSEO

The social media landscape is noisy, chaotic, and constantly changing. For B2B tech brands, the temptation to be everywhere—LinkedIn, X, Instagram, TikTok—is strong. But is it worth the effort? In Dan Miles' latest blog, he explores why quality trumps quantity when it comes to social media strategy. #B2BMarketing #SocialMediaMarketing #TechMarketing

We're thrilled to be featured in Meltwater's latest customer story, highlighting how we leverage their software to deliver top-notch PR and marketing strategies for our clients. From uncovering valuable insights to measuring the impact of our campaigns, Meltwater plays a key role in helping us achieve data-driven success. Check out the full case study to learn how this partnership empowers us to make smarter decisions and drive results for our clients 👉https://lnkd.in/ecB7DCA4 #PRInsights #CustomerSpotlight #DataAndAnalytics Matthew Denby Amber Ellis

500 years ago, Da Vinci’s Vitruvian Man shaped human-centered design. Today, 5G Advanced takes this concept to the next level, enabling seamless, real-time interactions between humans and machines. But why does 5G Advanced matter? - 10x faster speeds (10Gbps downlink, 1Gbps uplink) - Lower latency & greater reliability for XR, smart cities, healthcare, and more - Mass adoption of life-critical applications like remote surgery and self-driving vehicles Read Jo Hicks' blog and learn how different industries can unlock its full potential. #5GAdvanced #Telecoms #MobileTechnology