Important insights here into the way credit information is presented to consumers. We're proud to support Plain Numbers in transforming financial communication, proving that clearer communication leads to better outcomes.
New Research: How Plain Numbers transforms understanding of the cost of credit. Most consumers struggle to understand APR and representative examples, yet these are key parts of financial disclosures. We partnered with ClearScore and Thinks Insight & Strategy to test a better approach—and the results were striking: 🔹 Plain Numbers doubled comprehension within existing regulations. 🔹 Plain Numbers, with the APR & representative example removed, almost tripled understanding. 🔹 People think they understand financial information, but the reality is very different. Clearer communication leads to better decisions. 📖 Read the full findings here: https://lnkd.in/eNvbtUZY