Clevertouch Consulting

𝐍𝐞𝐰𝐬: 𝐂𝐥𝐞𝐯𝐞𝐫𝐭𝐨𝐮𝐜𝐡 𝐬𝐞𝐜𝐮𝐫𝐞𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐔𝐊 𝐠𝐫𝐚𝐧𝐭 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐫𝐦 We're delighted to announce the launch of 𝗖𝗹𝗲𝘃𝗲𝗿𝘁𝗼𝘂𝗰𝗵 𝗜𝗻𝘀𝗶𝗴𝗵𝘁, a new dedicated Martech research capability to support marketing leaders in better understanding, benchmarking and improving their Martech performance. Clevertouch Insight launches with two initiatives - 𝗠𝗮𝗿𝘁𝗲𝗰𝗵𝗜𝗤™ and 𝗧𝗵𝗲 𝗠𝗼𝘀𝗮𝗶𝗰 𝗣𝗿𝗼𝗷𝗲𝗰𝘁, a think tank that brings together a select group of the brightest and most passionate minds in Martech.  Backed by UK Research and Innovation, part of the UK Research & Innovation fund, The Mosaic Project will bring together academics, customers, researchers, technologists and marketers to discuss and develop marketing technology pain points, challenges and opportunities for further research and investigation. This will be chaired by Professor Rob Angell of the University of Stirling, with Joel Harrison of B2B Marketing as a key contributor to the project, with the objective to support the development of white papers, management articles, service initiatives and product development around key focus areas of Martech. One such product development that has already emerged from Clevertouch Insight is MartechIQ™, a first-of-its-kind initiative to 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗮𝗻𝗱 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗼𝘁𝗵𝗲𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀. MartechIQ was developed to create an academic research-backed methodology to measure Martech performance with the support of organisations including ABB, Ascential – Part of the Informa Group, BT Business , Deloitte and Robert Walters. It extends beyond typical campaign metrics to help marketers assess and analyse factors like the level of platform integrations, how well they manage customer experience and the effectiveness of their data management. Read the full press release here where you can also register your interest in MartechIQ and The Mosaic Project: https://lnkd.in/e9hJ9DAf

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 Adobe 𝗦𝘂𝗺𝗺𝗶𝘁! #AdobeSummit is fast approaching and our team are looking forward to meeting up with clients, connecting with friends and hearing the latest from Adobe on all things #B2Bmarketing. Are you going? Connect and meet with our experts: ⭕ Head of Adobe Practice, Mark Wallman ⭕ Director of Research & Enablement, Chris Fowler ⭕ Chief Revenue Officer, Stuart West The team would love to help you measure and benchmark your #martechIQ, and hear how your business is utilising Adobe's marketing automation, CDP, analytics and workflow and planning tools to drive marketing performance. https://lnkd.in/eGbCdkRJ #adobesummit #adobesummit2025 #lovemartech

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗖𝗲𝗻𝘁𝗿𝗲 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲? Join us next 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟲𝘁𝗵 𝗠𝗮𝗿𝗰𝗵 at 16:00 GMT for a Adobe Marketo Centre of Excellence webinar hosted by Chris Fowler and Alex Seabrook. As Martech enablement and delivery experts, Chris and Alex have helped numerous organisations to design, implement and establish a #Marketo Centre of Excellence that enables them to streamline campaign development and scale marketing operations efforts. In this webinar, Chris and Alex will share: ⭕ 𝗧𝗵𝗲 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗿𝗲 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 ⭕ 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗶𝗻𝗴 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 & 𝗛𝗼𝘄 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝗶𝗲𝘀 ⭕ 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱? This webinar is ideal for 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀, 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀, and 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 tasked with driving efficiency and effectiveness in Marketo. You’ll walk away with actionable strategies for establishing your own environment for success, fostering team enablement and boosting campaign performance. If you can't make it we'll send you the recording, so make sure you register to avoid missing out: https://lnkd.in/eeunwaVa

Our training and enablement team are both experts in Marketing Automation Platforms - such as Adobe Marketo - and #martech consultants who take time to understand the nuances of your platform configuration and marketing campaign objectives. 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻 𝘄𝗶𝘁𝗵 𝗖𝗹𝗲𝘃𝗲𝗿𝘁𝗼𝘂𝗰𝗵: ⭕ Blended Learning: We use a mix of classroom and hands-on learning techniques, adapting to the learning styles and preferences of those in the 'room'. We utilise practical exercises, polls, quiz questions and discussions to get you thinking and give you the knowledge and expertise to maximise use of your martech. ⭕ Interactive Remote Learning - We utilise a dedicated online learning platform which has been designed with facilitation, training and interactivity in mind. You'll feel like you are in the room with us! ⭕ On-going Support & Resources - All sessions will be recorded and shared after each session, along with the content and exercises that we'll use during the training. Our trainers will keep you updated with new platform features and best practices too. 🎓 Our next Marketo Certified Expert Training Course starts on Wednesday 5th March! Suitable for anyone with a job role working with Marketo (Marketing Operations, Marketing Manager, Marketing Automation/Email/Campaign Manager or a Developer supporting marketing), the course consists of 12 two-and-a-half hour sessions, and is held remotely over the course of six weeks (two sessions per week). The price of the course also includes 1x certification voucher to take the Marketo Certified Expert exam. Book and learn more: https://lnkd.in/eGgGvqvR #marketo #martech #lovemartech

🚀 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘄𝗶𝘁𝗵 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 Join our 𝗦𝗲𝗻𝗶𝗼𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗗𝗲𝘃𝗟𝗮𝗯𝘀 & 𝗖𝗧𝗢 Alec W. next Wednesday 26th February for an introduction to 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 (https://lnkd.in/eXji2nmZ) - the Martech simplification software that empowers marketers to build on-brand emails and landing pages, seek collaboration, gain approval and sync assets to your Marketing Automation Platform (MAP) ready for send! Simplification solutions for MAPs are a growing requirement for businesses as they look to streamline their marketing campaign speed-to-launch. These solutions help marketing teams create and prepare campaign assets without requiring technical expertise in their email and marketing automation platform. The constant back-and-forth between marketers, brand managers, and technical experts often slows down campaign delivery, causing companies to miss out on fully utilising their platform investments and optimising marketing performance. Register for our webinar to see and hear 𝗵𝗼𝘄 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗵𝗮𝘀 𝗵𝗲𝗹𝗽𝗲𝗱 𝗺𝗮𝗻𝘆 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝘁𝗵𝗲𝘀𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, enabling: ✅ Greater autonomy for marketers to create assets ✅ Increased campaign and MarketingOps efficiencies ✅ Maximised MAP investment and ROI If you can't join the webinar live, register anyway and we'll send you the recording: https://lnkd.in/ekp_Av7H

Exciting news! I’ll be attending Adobe Summit 2025 in Las Vegas this March. As Chief Revenue Officer at Clevertouch Consulting, I’m particularly keen to connect with B2B marketers, enterprise brands, and Adobe Experience Cloud users looking to drive smarter marketing activation and customer engagement. If you’re attending and want to discuss MarTech strategy, B2B experiences, or platform optimisations, let’s connect. I’m also organising an exclusive networking dinner for select clients and prospects. If you’re interested in joining, send me a DM. Let’s make the most of Adobe Summit 2025. Who else is going? #B2BMarketing #MarTech #AdobeExperienceCloud #Marketo #Workfront #Networking #AdobeSummit #Clevertouchconsulting

🌟 Thank you to everyone who attended our 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽: 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗖𝗲𝗻𝘁𝗿𝗲 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 this week at Adobe's Customer Experience Centre. An amazing afternoon with lots of great discussion and knowledge sharing with some top marketers and the wonderful Adobe team. Interested in attending our next Marketo, Workfront or AJO event or webinar? Head over to our website to see when and where you can join us: https://lnkd.in/ev9CUMKW If you're an experienced Marketo user and keen to take your skills to the next level, our next 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁 course starts on Wednesday 5th March. Consisting of 𝟭𝟮 𝘁𝘄𝗼-𝗮𝗻𝗱-𝗮-𝗵𝗮𝗹𝗳 𝗵𝗼𝘂𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀, the course covers advanced skills and capabilities of Marketo and is the perfect preparation for anyone looking to take the 𝗠𝗮𝗿𝗸𝗲𝘁𝗼 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 assessment (we include a certification voucher to take the exam as part of the course fee.) Book your place or learn more: https://lnkd.in/eGgGvqvR

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗹𝗼𝘂𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝗻 𝟮𝟬𝟮𝟱? We don't always advocate migrating platforms but sometimes it is the only option, especially if: ⭕ You've outgrown your existing Marketing Automation or Marketing Cloud platform's capabilities ⭕ Your current platform is not delivering the results you expected ⭕ Your current platform has become over cluttered and beyond remediation 𝗦𝗼 𝘄𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗲𝗴𝗶𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝗳𝗼𝗿𝘄𝗮𝗿𝗱? Our helpful guide highlights the key areas you should consider before making a decision, such as: 💁♀️ Improving support with your current martech platform ⬇️ Reducing current platform costs ☺️ Simplifying current platform use 📈 Marketing's key priorities ⚙️ Ensuring you choose the right platform Download the guide: https://lnkd.in/erfh6nK

📢 𝗨𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁: 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗱𝗼𝗯𝗲 𝗪𝗼𝗿𝗸𝗳𝗿𝗼𝗻𝘁 Adobe Workfront is a leading work management platform that sits within the Adobe Experience Cloud suite. At Clevertouch, we use Workfront for marketing campaign planning, resource allocation, project management and delivery - for both client projects and our own marketing campaign execution - utilising the powerful integration possibilities it offers to connect to a range of other complimentary technologies, such as Marketing Automation. Having supported the likes of Arthur D. Little and The Jackson Laboratory with Workfront optimisation projects and enablement plans, we're delighted to invite you to this in-person event to share best practices, top tips and practical advice on optimising Workfront for maximum marketing performance, unlocking its full capabilities. 𝗪𝗵𝗼 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮𝘁𝘁𝗲𝗻𝗱? ➡️ Marketers from organisations that are considering, or already using, Workfront, and are keen to learn about maximising the way you use it through strategic implementation, integrations and enablement. 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗼𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟭𝟯𝘁𝗵 𝗠𝗮𝗿𝗰𝗵 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝘄𝗶𝗹𝗹 𝗰𝗼𝘃𝗲𝗿: ⭕ The key benefits and capabilities of Workfront and how we to set it up for success for effective campaign orchestration - why and where would you use it over any other work management platform? ⭕ Creating meaningful integrations between Workfront and the other marketing platforms you use ⭕ Driving Workfront adoption through a role-based approach to user training and advocacy Register to secure your place: https://lnkd.in/eMhuegRS

📢 𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗡𝗲𝘅𝘁 𝘄𝗲𝗲𝗸 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝟮𝟵𝘁𝗵 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 Strategic Marketing Management is about streamlining operations, improving efficiency and aligning marketing efforts with business goals. Louise Cranfield, Senior Director of Strategy & Programmes at Clevertouch has supported numerous clients with the complex implementation of marketing project management tools, ensuring they are properly integrated to other key technologies in the Martech stack such as Journey Orchestration, Marketing Automation and Business Insights & Modelling platforms.   Join Lou and Chloe Martin next week for a webinar on the importance of Strategic Marketing Management in achieving marketing goals and maximising ROI. Learn how the right tool can help you manage campaigns, allocate resources, track costs, and prioritise tasks for greater efficiency. We are delighted to be joined by 𝗗𝗲𝗲 𝗬𝗼𝗰𝗼𝗺, 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 at 𝗧𝗵𝗲 𝗝𝗮𝗰𝗸𝘀𝗼𝗻 𝗟𝗮𝗯𝗼𝗿𝗮𝘁𝗼𝗿𝘆, who will share insights from her experience optimising Adobe's Strategic Marketing Management platform, Adobe Workfront. Dee will tell us about the importance of having a solid strategy behind the platform and the impact this has made to their business so far. Register your spot by filling in the form. If you can't make it, register anyway and we'll send you the recording: https://lnkd.in/eUuByP44