Coglode reposted this
Do you know what Smart Defaults are? Here are a couple of examples, including a very good one that reduces stress from easyJet!
Coglode exists to communicate behavioural research to a wider business and design audience. Behavioural research explains the psychology underpinning your customers' decisions, and generally, what drives the way we humans think and feel. We find, read and distil this research for you. Then we teach you how to apply it to help you make better, more persuasive and, ultimately, more delightful products and services. As well as having created a bite-size behavioural insights tool named Nuggets, we run Coglode Academy, a monthly behavioural insights school in Brighton, UK. We also deliver on-site team training to get your entire team understanding and applying behavioural research. We've already helped teams at Spotify, Google, Barclays and Apple understand and artfully apply behavioural insights to make better products. We'd love to have you join us too.
External link for Coglode
Floor 5, Tower Point, 44 North Road
Brighton, East Sussex BN1 1YR, GB
Coglode reposted this
Explore these 14 Courses to help you Design for People and Behavior See Courses Here: https://lnkd.in/e3SSG8eb 1) Behavior Design - by Aim For Behavior and taught by me, Robert Meza. Get 20% off with Code BASICS20 Taught step by step and with 4 detailed case studies. You will learn the foundations of behavioral science and human-centered design to create better experiences for your customers and employees. 2) Behavioral Design Bootcamp - by Irrational Labs and taught by Kristen Berman, Evelyn Gosnell, and Ryan R. Goble Ed.D. Learn at your own pace, discovering how to use behavioral economics to boost KPIs, and enhance customer experience. 3) Applied Principles and Practice of Behaviour Change - by UCL and thought by Susan Michie and colleagues. Participants will be introduced to the principles of behaviour change, and how these can be applied to practical problems. The course is aimed at anyone who is interested in behaviour change. 4) Self-Determination Theory - by Richard M Ryan over at Coursera Professor Richard Ryan, co-founder of the theory, will provide an overview of SDT with special emphasis on how autonomy, competence, and relatedness supports and facilitates behavior. 5) Drivers Of Behavior - by Aim For Behavior taught by Me, Robert Meza Practical understanding of the COM-B model and the Theoretical Domains Framework explained in a case study and step-by-step format. 6) Tiny Habits Academy - by BJ Fogg, PhD The Tiny Habits® method makes habit creation easy, sustainable and approachable. 7) The Habits Academy - by James Clear The 40+ lessons covers powerful ways to change your habits based on proven scientific research. 8) Indistractable - by Nir Eyal You’ll learn powerful strategies to help you recognize and overcome your personal triggers and weak areas. 9) Gamification & Behavioral Design - by Yu-kai Chou Learn how to use Gamification to make a positive impact on your work and life - You will learn the Octalysis Framework. 10) Social Norms - by Cristina Bicchieri over at Coursera This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. The course is a joint Penn-UNICEF project. 11) Changing Behaviour for Sustainable Development - by edX and Monash Sustainable Development Institute Learn to apply behavioral insights to achieve the changes we wish to see at a local and global scale. 12) An Introduction to Behavior-Centred Design for Sustanability - by Rare Gain hands-on experience designing behavior change solutions to environmental challenges. 13) Training with Coglode - by Coglode with Jerome Ribot and team Learn how to apply the nuggets developed by the Cogloade team. 14) Emotional Design Psychology & Neuroscience - by Behavioral Design Academy and Brian Cugelman, PhD Learn how to build emotionally driven technology and campaigns.
Coglode reposted this
Defaults will change your life! Thank you so much to the 400 people who joined us for the two live Defaults sessions we ran. Here's a clip of the story about why Defaults are so powerful. More here: https://lnkd.in/ekJiVYec
Coglode reposted this
Join me and over 200 others live next Tuesday 4pm as Coglode dives deep into the wonderful world of Defaults, stuffed full of examples of how to do them well (and what to avoid, too!) RSVP here: https://lnkd.in/ekJiVYec