Cult Beauty

Cult’s Class of 2024: The Past, Present and Future of The Beauty Space 🔮   As 2024 draws to a close it's time to reflect on its most popular beauty trends.   We’ve analysed this year’s social search data from TikTok, Instagram and Pinterest to see which beauty buzzword came out on top… along with interviewing our expert buyers to reveal their predictions for 2025.   2024 Trends 🌿Natural Skin Care: with over 13 million Instagram searches alone, consumers are seeking natural ingredients such as plant-base oils, herbs and botanical extracts to nurture their skin and overall health.   💇♀️Rosemary Hair: scalp care is still dominant following the back of the post-covid era and so many continue to incorporate it into their daily rituals as frequent as their shampoo and conditioning routine. Leading the way? Rosemary hair care with 3.2 million social searches.   🥛Milk Fragrances: accumulating 145k social searches, milky perfumes are characterised by their smooth, creamy and soft blend that evokes the feelings of warmth and comfort.   2025 Predictions 😴 Sleep-Efficient Skin Care: overnight treatments offering ‘beauty sleep in a bottle’ are forecasted to reign supreme, offering a satisfying ‘morning shed’ experience. 💄 All Eyes on Lips: elevating lip formulations and shades, brands are tapping into everything from cosmetic technology – such as colour-changing and temperature-reactive lip products – to a statement pout powered by deep hues.   🧘♀️ Sexual Wellness: the line between beauty and sexual wellness will blur further with a growing focus on holistic health. This means incorporating mindfulness, stress reduction and mental health into the conversation about sexual wellness.   Discover more in our blog below! https://lnkd.in/eJBssnk9

Pantone's colour of the year is here and it’s all about indulging in life’s little pleasures 🍫    Introducing… Mocha Mousse!    Described as “a mellow brown that conjures feelings of comfort and warmth”, mocha mousse is the earthy shade that balances the vibrancy of deep chocolate with the softness of warm taupe. And the best bit? This hero hue can go way beyond our wardrobe and home.    With ‘chocolate nails’ searches increasing by 160% this past month, and ‘brown lips’ seeing a 280% increase this week alone, it’s clear we’re all craving a little mocha mousse in our beauty routine. But how do we fill ourselves up with this year’s signature shade? Feeding into our cosmetic gourmand obsession, 2025’s tone is all about those enjoying those tasty treats we can’t seem to resist. Think: cinnamon, chocolate, caramel and more…    Want to find out how to incorporate mocha mousse into your make up menu? Head to our blog below 🤎 https://lnkd.in/exnWbyG7  

Are you truly Beauty obsessed? Passionate about all things CRM? Then this role might be one for you... Here at Cult Beauty, we’re on the lookout for a Junior Manager to join our brilliant CRM team to help drive our retention & loyalty strategy forward ✨ Interested? Apply directly below 👇 https://lnkd.in/eNgNQ4GV #JoinTheCult #CultBeautyCareers #CRM #Beauty

It’s time to turn those winter woes into wellness wins 🏆   With ‘winter blues’ seeing a 84% increase in searches and 136% increase in TikTok videos over the past three months, it’s clear that the winter blues are in full swing... And for, some this mind set can manifest into something more serve like Seasonal Affective Disorder (otherwise known as SAD). Affecting around 1 in 20 people in the UK, symptoms of Seasonal Affective Disorder can include moodiness, fatigue, sugar cravings and social withdrawal.    With SAD typically setting in during the months of November, December and January, we spoke to Dr Deborah Lee to understand how we can not only survive but thrive through the winter season. Head over to our blog to uncover all Dr Deborah Lee’s insider tips and tricks below...    https://lnkd.in/eJTRRczH    

Come and play in this weekend's immersive Cult Holiday Playground, where everyone is invited!   Expect unforgettable experiences, interactive games with prizes and exclusive merch. ✨   When: 9th + 10th November Where: Protein Studios, Shoreditch Entry is free More details found here: https://lnkd.in/eJHutHJP

Yes, beauty sleep is a real thing!    As we snooze the body undergoes various restorative processes, including skin cell regeneration and collagen production – helping to maintain our skin’s elasticity while reducing the appearance of fine lines, dark circles and puffiness. And while we may be gaining an extra hour in bed – because of the clocks going back later this month – it’s important to ensure our sleep schedule is not disrupted. ⏰   From multi-step bedtime rituals to functional fragrances that ensure you get a restful slumber; sleep is no longer just as passive act – it has become a key skill in the beauty and wellness space. Head to our blog to find out how to optimise your eight hours ready for the 27th October... 💤   https://lnkd.in/edZ95t3c   

With over 160.7 million views on TikTok and Google searches seeing a +50% YoY increase, #HairBotox is on the rise 📈    Referring to a deep conditioner that coats lengths in keratin and collagen, the social-climbing solution smooths, tames and repairs strands – no needles necessary. Driving the skinification of hair health while delivering a glass-like finish, more and more consumers are turning to the treatment to help revive damaged locks while achieving salon-worthy swishes from home. 🙌    Want to find out more about the non-invasive tress treatment? Head to our blog and discover everything you need to know about Hair Botox.   https://lnkd.in/epf5CwPJ

Thank you Jo Loves for taking us behind the scenes and narrating us through Black Cashmeran & Tonka’s decadent yet warming scent story! 🖤

We’ve had a very busy September at Cult Beauty HQ with lots of incredible brands coming in for Education and special treats! We were lucky enough to have the Benefit team came in for a refresher session, talking us through the brand’s bestselling products and showing us their incredible gifting range (including the Gorgeous Grocer Advent Calendar!) just in time for the festive season 🥰 And if that wasn’t enough, the team also treated us to their brow tinting and waxing services, leaving us with gorgeously polished brows! Thank you Benefit for the session and lovely treats!

Let us reintroduce ourselves.   For 16 years you’ve trusted us to deliver a world of expertly curated beauty, bringing you the latest trends, products and innovations - so you can express yourself in all your colours. To continue our mission to unlock a love of beauty in all ages and faces, we’ve rebranded with a fresh, optimistic vision that reflects our vibrant community. To celebrate, we’ve launched our new ‘For the Love of Beauty’ campaign that epitomises Cult Beauty being a brand created by beauty lovers, for beauty lovers. Watch the campaign video here: https://lnkd.in/ePZEbbEX Executive Creative Director, Indigo Clarke, recently joined Cult Beauty as Brand Director, to develop and bring to life a new strategic vision and identity for Cult Beauty. “This rebrand is an exciting opportunity for Cult Beauty to meaningfully reintroduce ourselves to our diverse community of beauty lovers. By taking a modern, lifestyle-driven approach to beauty, we can connect authentically by better reflecting our customers values. Central to this rebrand was creating a refreshed identity and a distinctive, tangible world for our digital brand – a unique look and feel that can extend offline as we create more immersive, physical brand experiences for our customer in 2025. We stand for much more than product alone, and want to inspire all ages and all faces to join the Cult.” – Indigo Clarke, Brand Director “For the past 16 years Cult Beauty has been the go-to destination for beauty lovers, a treasure trove of all things news and trending. As Cult Beauty and our community continues to grow we felt now was the right time to bring a fresh new look to the brand, reflecting our evolution in the ever-changing beauty landscape. This new era of Cult Beauty allows us to stay ahead of trends, connect more deeply with our customers and continue offering a modern, elevated shopping experience that aligns with the innovative brands we represent.” – Francesca Elliott, Managing Director