Dark Horses

“We wanted to encourage the smaller little wins and healthier choices each day that over time add up and make a big difference." Dark Horses' Creative Directors Sean Johnson and Josh Pearce talk about One Good Move, their new pan-European work for Lindhals, in Campaign UK. https://lnkd.in/dYm7zgun

🚨NEW WORK 🚨 This week marks the launch of our latest campaign for Lindahls: One Good Move. As the high protein dairy market becomes increasingly competitive this inspirational new spot defies category norms with a relatable, colourful world, designed to be distinctively different from the competition. One Good Move is our first pan-European campaign for Lindahls running across TV, digital and social. 

Following the success of the Superbowl's funniest ads, Dark Horses Head of Account Management Max Arkell questions why brands are benching humour for most of the year. https://lnkd.in/gcMKwP5S

"There’s nothing quite like it in global advertising" As the Superbowl fades into distant memory Dark Horses' CCO Steve Howell examines what truly worked this year in shots https://lnkd.in/gfhnUKVJ

"There’s an assumption that food that’s both good for you and the environment is going to lack taste, but plant-based food is the best it’s ever been, so it’s probably time to talk more about how delicious your product is, rather than trying to make out like it’s one of the lads. I don’t want to be friends with a vegan sausage." Dark Horses' Creative Directors Josh Pearce and Sean Johnson explain why marketing for vegan brands needs to evolve in Creativebrief. https://lnkd.in/gNSmTg4b

Dark Horses' CCO Steve Howell discusses which Superbowl ads are worth unplugging your adblocker plug-ins for in City AM. https://lnkd.in/g2dkHG9J

Super Bowl ads have become famed for their A-List celebrity cameos, so this year we asked some other celebrities (on the website Cameo.com) to give us their reviews of the ads and some of the celebrity cameos in them 👀

Dark Horses' Head of Account Management Max Arkell discusses the evolution of Nissan Motor Corporation's ‘Possibilities Project’ and the lasting impact they hope to achieve in AdForum. https://lnkd.in/gzSeSESn

"We’re in a new era of political debate where progressive and populist athletes will battle on the field in more ways than one." Dark Horses' CSO Matt Readman discusses Trump, The Super Bowl and sport's shift to the right in City AM. https://lnkd.in/g695igA7

"It can sometimes feel a bit like if you’re not in on the joke, you’re a part of the punchline." Dark Horses' Creative Director Josh Pearce featured in Marketing Beat last week writing about how the plant-based market needs to feel more accessible and less judgemental in order to grow. https://lnkd.in/eXQjwUDc