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NEW THOUGHT LEADERSHIP | Welcome to the December 2024 edition of our dentsu Global Ad Spend Forecasts report, where we share the most significant media investment trends observed across 56 markets and the key implications for brands in 2025 and beyond. Download your copy of dentsu Global Ad Spend Forecasts | December 2024 now: https://lnkd.in/eU3w8R39 #AdSpendDec2024
🌟 ¿𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝗱𝗼𝘀 𝗽𝗮𝗿𝗮 𝗹𝗮 𝘁𝗲𝗿𝗰𝗲𝗿𝗮 𝘁𝗲𝗻𝗱𝗲𝗻𝗰𝗶𝗮 𝗱𝗲𝗹 𝗲𝘀𝘁𝘂𝗱𝗶𝗼 𝗱𝗲𝗻𝘁𝘀𝘂 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗲𝗻𝗱𝘀 𝟮𝟬𝟮𝟱 | 𝗘𝗟 𝗖𝗢𝗡𝗝𝗨𝗡𝗧𝗢 𝗗𝗘 𝗛𝗘𝗥𝗥𝗔𝗠𝗜𝗘𝗡𝗧𝗔𝗦 𝗗𝗘 𝗠𝗘𝗗𝗜𝗢𝗦 𝗔𝗩𝗔𝗡𝗭𝗔𝗗𝗔𝗦? 🌟 𝗨𝗡 𝗠𝗜𝗟𝗟𝗢́𝗡 𝗗𝗘 𝗠𝗜𝗖𝗥𝗢𝗠𝗢𝗠𝗘𝗡𝗧𝗢𝗦 A medida que la inteligencia artificial se convierte en parte integral de la vida de las personas y los profesionales, creará más 𝗺𝗶𝗰𝗿𝗼𝗺𝗼𝗺𝗲𝗻𝘁𝗼𝘀 𝗱𝗲 𝗺𝗲𝗱𝗶𝗼𝘀 𝗾𝘂𝗲 𝗳𝗼𝗿𝘁𝗮𝗹𝗲𝗰𝗲𝗿𝗮́𝗻 𝗹𝗮𝘀 𝗿𝗲𝗹𝗮𝗰𝗶𝗼𝗻𝗲𝘀 𝗺𝗮𝗿𝗰𝗮-𝗰𝗼𝗻𝘀𝘂𝗺𝗶𝗱𝗼𝗿. 🤝🏼 💡 En 2025, la realidad es que las marcas deben aprovechar al máximo estas interacciones personalizadas para mover a los consumidores a lo largo del ciclo de compra y reforzar su lealtad. ¿Quieres saber más? ¡Haz clic en el enlace y lee el informe completo! https://lnkd.in/dYaWZZvy
NEW THOUGHT LEADERSHIP | Welcome to the December 2024 edition of our dentsu Global Ad Spend Forecasts report, where we share the most significant media investment trends observed across 56 markets and the key implications for brands in 2025 and beyond. Download your copy of dentsu Global Ad Spend Forecasts | December 2024 now: https://lnkd.in/eU3w8R39 #AdSpendDec2024
Our November #dentsuHits is here! From new business wins and expanding our partnerships with our amazing clients; to being recognized as a leader in the Media Management Wave by Forrester’s; and Tag launching a new production offering, GATE+; check out some of the most exciting things that have happened at dentsu throughout November. #InnovatingToImpact
Curious about the future of advertising? dentsu's Global #AdSpendDec2024 Forecasts report answers key questions: 💡 How fast is the global ad market growing? 💡 What role will algorithms play in ad spend by 2027? 💡 Which channels—retail media, search, or social—are driving growth? Find out in our Global Ad Spend Forecasts report, covering trends across 56 markets. Sign up now to be among the first to receive your copy: https://lnkd.in/e45bptwt
🌟 𝗛𝗼𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝗺𝗼𝘀 𝗹𝗮 𝘀𝗲𝗴𝘂𝗻𝗱𝗮 𝘁𝗲𝗻𝗱𝗲𝗻𝗰𝗶𝗮 𝗱𝗲𝗹 𝗲𝘀𝘁𝘂𝗱𝗶𝗼 𝗱𝗲𝗻𝘁𝘀𝘂 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗲𝗻𝗱𝘀 𝟮𝟬𝟮𝟱 | 𝗘𝗟 𝗖𝗢𝗡𝗝𝗨𝗡𝗧𝗢 𝗗𝗘 𝗛𝗘𝗥𝗥𝗔𝗠𝗜𝗘𝗡𝗧𝗔𝗦 𝗗𝗘 𝗠𝗘𝗗𝗜𝗢𝗦 𝗔𝗩𝗔𝗡𝗭𝗔𝗗𝗔𝗦 🌟 La inteligencia artificial está revolucionando el mundo de los medios. En 2025 esperamos una ola de nuevas soluciones impulsadas por IA desde diversas plataformas. 🚀 Lo más emocionante es ver cómo las marcas están adoptando 𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗮𝘀 𝗶𝗻𝗻𝗼𝘃𝗮𝗱𝗼𝗿𝗮𝘀 𝗮 𝗹𝗼 𝗹𝗮𝗿𝗴𝗼 𝗱𝗲 𝗹𝗮 𝗰𝗮𝗱𝗲𝗻𝗮 𝗱𝗲 𝘃𝗮𝗹𝗼𝗿 𝗽𝗮𝗿𝗮 𝗵𝗮𝗰𝗲𝗿 𝗾𝘂𝗲 𝗹𝗮𝘀 𝗰𝗮𝗺𝗽𝗮𝗻̃𝗮𝘀 𝘀𝗲𝗮𝗻 𝗺𝗮́𝘀 𝗶𝗺𝗽𝗮𝗰𝘁𝗮𝗻𝘁𝗲𝘀. La IA se está convirtiendo en la base de las herramientas de medios avanzadas. 📈 ¿Quieres saber más? ¡Haz clic en el enlace y lee el informe completo! https://lnkd.in/dYaWZZvy
CMOs are increasingly investing in innovation to better prepare for a future in which brand-customer relationship will be profoundly transformed. Download the #CMONavigator | Media Edition now and start transforming your approach today https://lnkd.in/enMYD7J2
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How do you turn something as simple as stamp collecting into a powerful community movement? For Japan Railways’ 150th anniversary, dentsu Japan crafted a unique and engaging app experience: ‘MY JAPAN RAILWAY’. As they travel the railway, customers collect digital hand-drawn stamps that capture the essence of Japan’s stations, lines, and hidden gems. ✨🚉 More than 15 illustrators worked on the project, which brought home a rare Black Pencil in Art Direction at D&AD Awards 2024. Dentsu Japan's ECD, Yoshihiro Yagi, explains the heart of this campaign in the 2024 D&AD Annual: “It’s not just about the stamps, but about reimagining Japan through our designs, and creating emotional connections by collecting together.” Watch the full interview: https://lnkd.in/eHPcV-dt 🎥 #Dandad24 #Illustration #TechInnovation #Japan #MyJapanRailway #DentsuCreative #StampCollecting #JapanTravels
CMOs are embracing an AI-enabled future to elevate the human experience. Download the #CMONavigator | Media Edition to understand what it means for the future of media: https://lnkd.in/enMYD7J2
Who’s leading ad spend growth in 2025? Global #adspend is booming, with innovation driving growth across all regions: 🇺🇸 Americas: Leading with 6.3% growth, capturing nearly half the global market. 🇨🇳 Asia Pacific: Close behind with 31% share of global spend and 5.8% growth. 🇪🇺 EMEA: Steady growth at 5.0%, despite regional challenges. Dive into these trends and more in our upcoming Global #AdSpendDec2024 Forecasts report, packed with insights from 56 markets. Sign up today to receive it first on December 3rd 👉 https://lnkd.in/e45bptwt