Drofa Comms

Next Communicate Fintech event is just around the corner! (on 8 October, to be precise) 💥 Who’s input into a company’s reputation is more valuable – Sales? Marketing? PR? 💥 How to align PR, marketing and sales to work together effectively? 💥 Is the definition of success similar for each of the functions? And should it be? Learn from Helen Disney, CEO of Unblocked Jana Straiton, Founder of Renegade; ex-Adobe, ex-PayPal VIVIENNE HSU, Industry Partner at Just Built It; Mentor for start-ups and scale-ups at Rise, created by Barclays Alina Sysoeva, Deputy Head of PR at Drofa Comms Ele Ward, Fractional CMO, Advisor at Ctrl Alt Secure your spot - https://lu.ma/nq7fgpn2

Season’s Greetings from Drofa Comms! As we reflect on this year’s journey, we want to express our sincere gratitude to all our clients, partners, and colleagues. This year has been one of significant growth, and we are proud of the progress we’ve made together. Our CEO, Valentina Drofa, shared, “I wish you the courage to dream and the determination to make those dreams come true, as well as the resilience to stay on your chosen path.” Looking ahead, we are filled with excitement and optimism for the new opportunities that await. Together, we will continue to innovate, grow, and achieve great things. We are committed to fostering strong relationships and delivering the best possible service, and we are excited to embark on another year of success and shared progress. From all of us at Drofa Comms, we wish you a Merry Christmas and a Happy New Year! May this festive season bring you joy, peace, and fulfillment, and may 2025 be filled with new opportunities, prosperity, and happiness.

Women Leading the Way is launched! As a leading PR agency for finance and fintech, Drofa Comms is dedicated to promoting diversity and inclusion in the industry. Our "Women Leading the Way" interview series captures the powerful stories and insights of women who are driving change in fintech, addressing key issues such as diversity and inclusivity. After the successful release of the print edition, we’re excited to announce that these inspiring stories are now available online for everyone to access. Every month, we will continue to feature new interviews with female leaders, celebrating their achievements and perspectives.   Why This Matters: As one of our interviewees shared, "I believe that change needs to begin not only at the company level but also much earlier, within schools and universities." Visit our platform to read the series and join the conversation on advancing diversity in fintech - link in comments!

Expanding into new territories is an exciting growth opportunity for any company. But in today’s competitive landscape, success doesn’t happen by chance – it requires a carefully crafted PR plan. To ensure your PR efforts hit the mark, it’s important to answer two crucial questions: 1. Who is your target audience? 2. What makes your brand stand out to them? If you’re unable to clearly answer both, it’s too early to launch a PR campaign. Without a deep understanding of your audience and a compelling message, your efforts may fall short. At Drofa Comms, we partner with clients to help them answer these questions, laying the foundation for successful media outreach. Also, remember: PR is a marathon, not a sprint. Building trust and credibility, especially in fast-moving sectors like fintech and finance, takes time. We’ve seen companies gain early traction, only to lose momentum by pausing their PR efforts too soon. Consistency is essential, particularly in competitive markets like the UK’s fintech and crypto spaces. More insights on PR strategies in fintech and finance, especially in the UK market, in Valentina Drofa’s latest interview with Authority Magazine. Check out the link in the comments.

As we prepare for 2025, one thing is clear: communication is more important than ever for banks, fintechs, and financial firms.  This year brought crucial lessons about trust, visibility, and adaptability: ▫ Visibility builds trust: Leaders who share honest, human insights showed how transparency connects with audiences. ▫ New formats matter: Podcasts, video content, and real storytelling are gaining traction, engaging people where traditional press releases can’t. ▫ Crises happen—be ready: Brands that respond quickly and transparently, with empathy, often come out stronger. ▫ Gen Z is changing the game: Reaching this generation means showing up authentically on TikTok, Instagram, and YouTube—and speaking their language. 2025 will reward those who prioritize connection and credibility. By embracing these strategies and engaging with their audiences, companies can thrive and grow in this competitive market: https://lnkd.in/eAKSV5Wa 

Did you know that over 40% of people avoid crypto due to a lack of understanding and confidence in its safety? Combine that with the $5.5 billion lost to crypto scams in 2023, and it’s clear: the crypto world has an education problem.  But here’s the kicker: most ‘“education’” efforts today are just veiled marketing tactics. To truly empower users and foster mainstream adoption, we need authentic, accessible education.  🔗 Check out the full article on how to overcome these challenges: https://lnkd.in/e2JGG6Rk At Drofa Comms, we’ve also launched an initiative to tackle them. CryptoEdu by Drofa Comms – an educational program created in close partnership with CryptoUK, a leading self-regulatory trade association for the UK cryptoasset industry.  With #CryptoEdu, we’re:   - Finding the gaps in crypto literacy.   - Giving a voice to the industry through meaningful conversations.   - Looking for solutions to make crypto safer and more accessible.  The solution isn’t flashy campaigns or product promos—it’s a joint effort to equip users with knowledge that protects them and helps them thrive. #Cryptocurrency #DigitalAssets #CryptoEducation

Is the end of the year a reason to postpone PR or an opportunity to gain media attention and stand out? In our new article, "Seizing Year-End Opportunities: Why Is Now the Time to Double Down on PR?," we discuss 4 reasons why now is the perfect time to do PR: ▫️ The media is hungry for year-end content This is your chance to share insights, showcase your expertise, and position your company as a trusted source of information. ▫️ Leverage multiple formats to showcase your expertise From business-focused articles to lifestyle content, the end of the year offers a wide range of media opportunities. ▫️ A great time for new voices It’s not just for seasoned experts! Emerging brands can join the conversation and gain exposure, especially in outlets welcoming fresh perspectives. ▫️ Contribute to market reports to strengthen your authority End-of-year reports packed with market insights can position your brand as a thought leader. Statistics attract media, boosting coverage and anticipation. Curious to learn more? We've covered all the details on our website – check it out! 🔗 https://lnkd.in/e-FDvp_7

Every time Bitcoin enters a growth phase, excitement and anticipation flood the market — and 2024 has been no different. Throughout the year, many crypto projects jumped at a chance to grab the spotlight, launching active PR and marketing efforts. But how can such projects make the most of this growth strategically? At Drofa Comms, we’ve identified three key trends that shaped PR in the crypto space in 2024 and will likely continue to do so in 2025: 🔹Bitcoin Isn’t the Only Star in the Sky: BTC’s rise helps lift the whole market. Projects should leverage this momentum by participating in market reviews/forecasts while also and highlighting their unique advantages and value proposition. This is the opportunity to remind the global audience that there’s more to the crypto industry than just Bitcoin. 🔹Transparency is Key: With rising institutional interest and tighter regulations, it’s time for crypto companies to emphasize transparency, compliance, and secure practices in their messaging. Institutional investors want to see more than just flashy marketing; they value well-defined plans, clear positioning, and meaningful contributions to the ecosystem. 🔹Consistency Wins: Short-burst, reactionary PR tied to market cycles isn’t enough if you want to achieve long-term stability. Building trust through consistent communication over time is what helps brands stand out from the crowd and find success. Focus on your direct value and distinguish your project by emphasizing unique strengths and real-world applications. Pro tip: Media training for your team can be a game-changer, ensuring that your messaging resonates with journalists and clients alike. Curious how to seize these opportunities? Let’s talk! Book a free 30-minute consultation with our experts and let’s find ways to help your project shine.

🚀 Exciting news! Drofa Comms has been named one of the Top 10 Fastest-Growing PR Agencies for 2024-2025 by the California Business Journal! With an impressive growth rate of 69.5% this year, we’re proud to see our dedication to delivering tailored communications paying off and gaining further recognition. As our CEO, Valentina Drofa, says: “In competitive markets, exceptional communication isn’t just important — it’s essential.” Thank you to our clients and partners for trusting us to tell your stories! Here’s to continued growth and innovation!

Exploring the Crypto Landscape with Drofa Comms Interview with Su Carpenter, CryptoUK, is now live in our Insider. Please, see the key highlights and the full text on our website.  🔹 The Role of Trade Associations: CryptoUK serves as an independent advocate for balanced regulation that supports economic growth and ensures consumer protection. They aim to be a trusted source of credible information for policymakers, offering education, robust research, and open dialogue. 🔹 Industry Progress: Since its inception in 2017, CryptoUK has witnessed significant shifts in perception. Initially faced with skepticism, the narrative is now changing. The establishment of the Crypto and Digital Assets APPG has been crucial, with CryptoUK leading roundtables and site visits to educate MPs. This engagement has increased awareness and acceptance, as evidenced by Greengage’s research on Digital Parliamentarians. Despite progress, challenges remain in reviving discussions on regulatory frameworks. 🔹 Evolving Education Strategies: With more tech-savvy individuals and increased digital asset adoption, the focus is on enhancing consumer awareness and regulatory clarity. Early financial education, covering both fiat and crypto, is vital. Providing credible and validated resources is essential in combating misinformation as consumers and policymakers seek new information channels. Stay tuned for more expert insights as we continue this enlightening series!