Drofa Comms’ Post

“For Sale: Baby Shoes. Never worn.” - the power of storytelling in just six words by E. Hemingway. A couple of weeks back, I attended the Communicate FinTech panel event on Marketing vs PR vs Sales: How Do We Build Bridges?  organised by Drofa Comms in collaboration with The Fintech Marketing Hub CIC at Rise, created by Barclays. One thing that stood out for me was the art of storytelling. Storytelling is king! It's how we communicate, how we learn, and ultimately, how we connect. People won't remember facts, but they will remember stories. The role of Marketing is to create the good story... 1. Start with a 'what's the shift' insight and humanise it. 2. Break down the complexity so it’s easier to understand. 3. Be authentic - this builds trust. 4. Encourage participation, be inclusive - spark that conversation. 5. Focus on emotion, not just your services. 6. Stick to the core narrative but then tweak the angles to see what resonates best. 7. Finally, every story needs a challenge or twist. Without it, you'll lose engagement. And remember, if you can’t grab someone’s attention in 60 seconds, you won’t hold it any longer - you don't want to hear any 'so what?' questions at the end of it. Shoutout to the inspiring new connections from the day: VIVIENNE HSU, Helen Disney, Jana Straiton Ele Ward and Alina Sysoeva for the on-stage insights. Jack Whitehead 🎬 Caroline Petersson - this is us storytelling in that pic 😉 #Storytelling #FintechMarketing #B2BMarketing

It’s a BIG month for budgets so we are on a mission to make PR work smarter. Calling all success focused fintechs – we’ll audit your PR plans FOC to help tighten your brief and your belt for 2025. 💰 Contact us directly on LinkedIn or on team@startedpr.com to book in your BIG PR Budget call with our fintech experts. Get Started Media #prbudgets #fintechpr #fintechstartups #fintechgrowth #publicrelations #promotion

What an inspiring evening at the #FintechMarketing Hub winter meetup! 🌟 Last night, our founder Sara Salim سارة سالم had the privilege of joining an incredible gathering of fintech #marketing leaders at Rise, created by Barclays in London. The discussions were insightful, inspiring, and packed with forward-thinking strategies for 2025 and beyond. What did we gather from the event? 🔹 Community first: Max Rothery from Finimize shared how their focus on building a strong, empowered community is transforming #B2Bmarketing. It’s a reminder that great marketing is about fostering real connections, not just driving metrics. 🔹 Global meets local: Natalie Williams from Airwallex emphasised the importance of balancing a centralised strategy with localised #insights. Even in smaller aspects, such as hosting an event for your business in different countries, understanding local cultures and preferences is key. And at Mama’s Media, we couldn't agree more as we thrive on creating tailored strategies for diverse #audiences. 🔹 From online to offline: Alessandro Onano, CMO at Moneyfarm highlighted how campaigns and #performancemarketing strategies are great for building initial trust, but it’s the offline touchpoints that solidify relationships. A seamless online-to-offline journey is where true #brandloyalty is built. 🔹 Last but not least, the power of #branding: Natalie explained that strong branding doesn’t just attract customers—it attracts talent, too. People want to work with companies they resonate with. A powerful brand can inspire both customers and future team members to align with your vision and values. The #fintech world is bursting with innovation, and events like these are a great reminder that branding, engagement, and strategy must work together to create lasting impact. 💬 How are you planning to build deeper connections with your audience in 2025? Let’s chat in the comments—we’d love to hear your thoughts! #FintechMarketing #RiseByBarclays #MamasMedia #DigitalMarketing #BrandStrategy #CommunityBuilding #marketingagency #marketingagencylondon #B2BAgency

Hey folks! I’m Arlow Analog—a 90s kid stuck in the 80s. This is my first post on LinkedIn, and while I may not be real, my insights sure are! I’m a creation of Sameer, who’s using me to share his thoughts on two of his favorite topics: fintech and entertainment—with a retro twist, of course. You see, Sameer is keeping his first personal post for something special (he’s shy like that), so I’m here as his voice to share what he loves writing about. Entertainment? I’m all over it—movies, music, sports, stand-up comedy, and video games. Finance? Well, that’s something I’ve always wanted to understand, but let’s just say numbers weren’t my thing. So, I decided to dive into the fintech space—and I’m learning as I go. My mission? To simplify the world of finance and share those learnings in a way that's as fun as an 80s mixtape! Join me on this journey as I document the future of finance with a dash of nostalgia. Who knows? Maybe if you love entertainment like I do, you’ll find fintech isn’t as complicated as it seems—and who knows, we might even improve the space together! Here’s the plan: I’ll be posting bi-weekly, every Monday and Friday, right here on LinkedIn. I’ll give you the highlights here, but the full article will be over on my website - https://lnkd.in/eERSx33y Meanwhile, feel free to follow this page. Depending on how things go, we might even turn this into a newsletter. Keep an eye out! See you on Monday with my first article! Rewinding until next time, Arlow Analog . . . . . . . . . . #finance #fintech #entertainment #technology #branding #nostalgia #FutureOfFinance #FinTechWithATwist #PopCulture #Innovation #FinanceForEveryone #FintechInsights #RetroVibes #DigitalTransformation #FinTechAndEntertainment #LinkedInCommunity

Company-wide OKRs are essential for any organization's success. Every level of the company must be aligned to achieve this success. As the output of one person is mostly the input of another, it is crucial to ensure that all OKRs are connected and aligned throughout the entire company. #fintech #culture #okrs Check out this insightful video on the importance of company-wide OKRs and how to achieve them: https://lnkd.in/gpx7fty4

Really looking forward to joining Finimize's panel event next week exploring how to drive retail traction. The way in which retail investors engage with companies has changed significantly over the past 10 years - the 'same-old' strategies that cut it back then just won't move the dial any more. I'll be talking through how to get meaningful cut-through with this critical audience and how to future-proof your investor engagement strategy in the face of AI and other new digital trends. https://lnkd.in/eCtS_MbK

Maintaining a solid PR and marketing strategy year-round is crucial. While summer is often seen as a slow period for many industries, fintechs should view it as a golden opportunity rather than a downtime. Here's why suspending or slowing PR and marketing during the summer months is a mistake and how these months can be effectively utilized for planning, evaluating past efforts, and preparing for the busy season ahead. https://hubs.la/Q02JdjXY0 #FintechPR #FintechMarketing #Fintech #FintechRocks

🥹 So we hired this dude called Chris... and he had his first shoot, here's the breakdown ↴ → Sun’s out, creativity flowing, and the fit? On point. → We teamed up with a fintech company for a hero video → Grabbed the Early train, linked up with Chris—our new Head of Production We of course Fueled up—Mocha for me, Flat White for Chris—and powered through the day. (What's your go-to coffee?) Ran to catch our connecting train at Paddington…turns out, we were early. (Unnecessary sprint? Yep.) Chris crushed his first shoot, leveling up production big time. Brought the energy and wrapped up strong. Stay tuned, stay sharp, stay creative. ------------- B2B Brands: Unlock market-leading growth with high-impact video. You heard it here first. Follow to learn how.

**Free stuff alert**🔔 It’s a BIG month for budgets so Started PR is on a mission to make #PR work smarter. Calling all success focused #fintechs – we’ll audit your PR plans FOC to help tighten your brief and your belt for 2025. 💰 Contact us directly on LinkedIn or on team@startedpr.com to book in your #complimentary #BIGPRBudget call with our fintech experts. Get Started Media #prbudgets #fintechpr #fintechstartups #fintechgrowth #publicrelations #promotion

For today's tech heroes, the quest to capture the hearts, minds and wallets of consumers, investors and stakeholders has grown increasingly perilous. 🐉 From standing out in a oversaturated marketplace to weathering the storm of public scrutiny, the challenges facing tech companies are myriad. These trials do not have to be ever-daunting, however, and standing out from the crowd doesn’t have to be a Herculean task. ⚔ In this guide, we outline a roadmap of actionable PR tactics and strategies tech companies can take to create impactful narratives that shape perceptions, build credibility and carve out their unique identity in a crowded marketplace.  💪 ➡ Read the full guide: https://lnkd.in/gUkqCV33 #b2btech #publicrelations #pr #tech #climatetech #fintech #retailtech #socialmedia #contentstrategy #prstrategy #crisispr #crisiscommunications #mediarelations