Electrify Video Partners

Electrify Video Partners

Media Production

We invest in YouTube channels to accelerate their growth

About us

Amplifying digital content brands that inform and inspire generations

Website
http://electrify.video
Industry
Media Production
Company size
51-200 employees
Headquarters
London
Type
Privately Held
Founded
2021

Locations

Employees at Electrify Video Partners

Updates

  • 2024 Electrify Un-wrapped: A year of growth 🌱 Take a look below as we unpack our past year, reflecting on new channels, expansion of our exceptional teams and experimenting with new ways to showcase our creativity. 🎨 It really has been a pivotal year for us at Electrify and we are beyond excited to see what 2025 has in store for us and the opportunities we can create. #electrifyvideo #creatoreconomy #media

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  • Asking The Creators: Why did you choose to partner with Electrify? ⚡️ At Electrify, we understand the unique challenges creators face. Our mission is to prioritise creator needs, maximise channel success, and unlock new opportunities. Creators often share similarities between finding themselves overwhelmed by administrative tasks, struggling with time management, and working entirely alone. These challenges can quickly lead to creative burnout. We asked a few of our creators why they partnered with us at Electrify? #electrifyvideo #creatoreconomy #media

  • How does Electrify support creators with commercial opportunities? Creators should be free to focus on what they love most and do best; creating! At Electrify, we handle the behind-the-scenes work of brand partnerships, from contract negotiations to campaign management. Ensuring the brand aligns with the creators vision and the audiences satisfaction, we establish trustworthy brand relationships that only add to the creative process. We asked our team how we facilitate this? Watch below to find out! #Electrifyvideo #creatoreconomy #media

  • 📊 We asked our data team to explain how we use data at Electrify 🚀 We believe that creativity flourishes when backed by insights. At Electrify, we transform complex data into actionable intelligence, empowering our Creators to build lasting, growing brands across global platforms. Our custom analytics dashboard stands at the heart of this approach, democratising data across our organisation. Every team member can now access and interpret vital metrics, making informed creative decisions without needing to be a data scientist. #electrifyvideo #digitalmedia #creatoreconomy

  • At Electrify, we are committed to providing investment, support and expertise to our Creators to help them grow their businesses. We challenged our team to distill Electrify into two defining words that encapsulate our values and mission. Here are the words they came up with: 🎨 Creative: We are a collective of passionate creatives. 🤝 Collaborative: Our best ideas emerge through collective synergy. 🤔 Thoughtful: We consider our audience, Creators, and content with intentionality and authenticity. 🔗 Engagement: Placing our audience at the centre of our business drives exceptional content creation. 🚀 Future Media: We provide essential resources that empower Creators with sustainability, longevity and creative freedom. These words represent more than just descriptors—they're our commitment to supporting our teams in doing what they love most - Creating! Watch below to find out more, what two words would you use to describe Electrify? #digitalmedia #electrifyvideo #creatoreconomy

  • How do we integrate brands at Electrify with an audience first focus? For many Creators the final quarter of the year is the best time to capitalise on sponsorships and brand integrations. At Electrify a consistent consideration we have is: - Does this brand correlate with the channel?  - Does our Creator believe in it?  - How does it benefit our audience and community? By having this lens of focus it enables our Creators to have agency over which brands resonate with them and our brand team to be creative with the integration, approaching them as collaborative challenges rather than structured, linear advertising. We asked Barbara Abraul about her approach to branding and why it is so important for Creators to consider it? #creatoreconomy #Electrifyvideo #brandsponsorship

  • Applications are now open for Electrify’s Creator Accelerator Edu-Tuber 2025. 🎉 Apply here -> https://lnkd.in/e68wX_9v Electrify Video Partners has partnered with Changer, and YouTube for the second year running of our Creator Foundation. Our goal is to positively contribute to the growth of under-represented and emerging creators by providing key resources to support their needs and scale their growth. Our first year program was a great success with the cohort organically forging their own community and significantly growing their YouTube channels. The program is supported by YouTube as Dean Kowalski, YouTube Strategic Partner Manager, Learning mentioned "We are excited about this collaboration with Changer and Electrify, which is a part of YouTube's ongoing work to foster a vibrant creator ecosystem. By providing emerging educational creators with the necessary tools, mentorship, and opportunities, we aim to create a sustainable environment where creators can thrive and positively impact learners worldwide." Apply Today!

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  • At Electrify we curate onboarding plans for every partnership with a thorough understanding of needs, ambitions and digital content from our creator businesses. We develop comprehensive personalised onboarding processes to ensure all partnerships are a smooth transition and our creators can maximise their time doing what they love…creating! We spoke to our Senior Vice President Of Content and Creators Ben Sinden, to understand more about onboarding, the process of partnerships and how we utilise resources to facilitate growth. #Electrifyvideo #media #creatoreconomy

  • At Electrify we invest in informative and inspirational Creator Businesses that we strive to scale into global media brands by providing comprehensive support through our talented teams. Understanding the unique challenges of creator entrepreneurship, we empower our partners with the resources, creative freedom, and strategic guidance needed to scale their content and business operations. At our Croatia 2024 offsite, we asked our teams, what differentiates Electrify? Take a look at the video below to find out more! #media #electrifyvideo #creatoreconomy

  • With the Creator Economy showing year on year growth, our teams at Electrify have grown too. 🚀 We have a globally diverse team of creatives and innovators, continuously experimenting, re-inventing and driving inspirational and informative content forward. We asked our teams: What do you enjoy most about working at Electrify? Watch their answers below from our 2024 Croatia offsite. #media #electrifyvideo #creatoreconomy

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Funding

Electrify Video Partners 3 total rounds

Last Round

Private equity

US$ 85.0M

Investors

Capital D
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