Elementally Human is back for another year! Hamish McPharlin is coming out of the gates fast with an up close and personal look at the role of MEMORY in advertising performance. It's an often overlooked but vital part of measuring real campaign success. Lots have tried, many have failed, and a few more have forgotten. Explore the world of memory and learn how to optimise creatives to be remembered for when the buying situation comes along. Full episode of Elementally Human drop twice a month on YouTube. Link in comments. Subscribe for more.
There's something about MEMORY! On the first episode of Elementally Human for 2025 I dust off my old neurons, fire up my frontal lobes and dive into the wild world of brand memory. It's hard to measure, but just how important is measuring brand memory when it comes to ad measurement? How is it measured? What are secrets to getting your brand into memory so it's top of mind when a buying situation comes along? Catch me covering the world of advertising and measurement on the video series ELEMENTALLY HUMAN on YouTube. Link to full episode in comments. Follow for more. #influencermarketing #creatormarketing #brandlift #creativeeffectiveness #advertising #effectivecreative #creativetesting #genai #marketing #elementallyhuman Element Human