CreatorIQ

Are you seeing the full picture of your creator marketing efforts? Performance is key, but what about the content creators share outside of campaigns? 👀 Senior Product Specialist Claire Armstrong shares how CreatorIQ gives you a single view of all organic and paid content to uncover what’s really moving the needle for your brand. In 2025 our next-generation, content-first platform will take it even further. Learn more: https://hubs.li/Q02T0jgg0 #Marketing #CreatorMarketing

Marketers, ready to take the next step in your career? Explore these incredible opportunities in influencer marketing and social media from our network of customers and community: 📣 Fandom: Brand Marketing Manager (https://ow.ly/BtWP50UfgPi) 📣 Vitamix: Social Media & Influencer Specialist (https://ow.ly/LUcb50UfgPw) 📣 McKinney: Influencer Strategist (https://ow.ly/2PNh50UfgPF) 📣 EXPRESS: Senior Specialist Social Media Strategy (https://ow.ly/fwNF50UfgQx) 📣 Roc Nation: Associate Director, Influencer Strategy (https://ow.ly/ibK050UfgPg) 📣 The Coca-Cola Company: Senior Creative Manager (https://ow.ly/WKby50UfgRg) 📣 Royal Caribbean Group: Social Media Creative Manager (https://ow.ly/aWrc50UfgTk) 📣 Hourglass Cosmetics: Director, Influencer Marketing (https://ow.ly/gu8H50UfgT6) 📣 Constant Contact: Brand Marketing Manager (https://ow.ly/pP9A50UfgSJ) 📣 Bath & Body Works: Head of Social and Influencer Engagement Strategy (https://ow.ly/HJIR50UfgSF) #NowHiring #Marketing #InfluencerMarketing

What’s the secret to Duolingo’s hoot-worthy marketing success? 🦉 Our Director of Research & Insights Alex Rawitz breaks down the top three reasons why this iconic green owl is dominating creator marketing (and our feeds). From a multi-platform strategy to letting creators get a little weird, here’s how Duo is winning big in 2024. Swoop into more Duolingo campaign and strategy insights: https://hubs.li/Q02Zdp0B0 #Duolingo #CreatorMarketing #Marketing

Beyond last-Click: How to Measure the Real Value of Creator Marketing 📈 Our top three takeaways from CreatorIQ Connect speakers on creator marketing measurement: 1️⃣ Balance financial metrics with brand health indicators for holistic measurement 2️⃣ Invest in brand building to improve performance marketing outcomes 3️⃣ Leverage creator content across all owned and operated channels In this clip, Ruggable CMO Jenna Habayeb shares the game-changing ROI of creator content. Dive into the full blog post and real expert insights: https://hubs.li/Q02ZbvW10 #CreatorIQConnect #CreatorMarketing #Marketing

We're honored to be recognized as a Deloitte Technology #Fast500 winner for the third year! Thank you to our growing community of customers, partners, and team members for pushing us to be better every day. We're in great company—see the full list: https://deloi.tt/48Ph1ol

In Earned Ep. 151 Conor Begley chats with Shane Heath, co-founder and CEO of MUD\WTR — a coffee alternative rooted in wellness and tackling the cultural norms around caffeine consumption. Tune in to learn: ➡️ How MUD/WTR has met creators where they’re at on their own wellness journeys for real, human content ➡️ Why MUD/WTR’s branding and marketing emphasizes simplicity and authenticity ➡️ How Shane's journey into wellness and the founding of MUD/WTR reflects a growing trend toward natural health solutions Apple Podcasts: https://ow.ly/CKrt50Uaufo Spotify: https://ow.ly/CyFX50Uaufn YouTube: https://ow.ly/jWRW50Uaufm #Marketing #CreatorMarketing #EarnedPod

"Working with creators requires trust. Creators are people, and people are unpredictable, which is part of why their content works so well. Finding the balance between control and creativity is where the magic happens." In our latest blog, CreatorIQ VP of Product Innovation Nate Harris examines brand safety in creator marketing and explores: ✨ How risk = reward 📊 Brand suitable vs. brand safe 🔍 The seven Cs of brand safety 🤖 The role of technology and AI in brand safety Read the full article: https://ow.ly/poFx50UaxkN #BrandSafety #CreatorMarketing #Marketing #CreatorIQ

October's Top 10 leaderboards are in! Veuve Clicquot stole the spotlight with a 663% MoM surge in Earned Media Value, climbing to No. 2 on the U.S. Alcoholic Beverage leaderboard 🥂 The bubbly brand’s annual Polo Classic in LA helped drive $4.2M EMV and 32.7M impressions last month. Click to explore Veuve Clicquot's creator marketing wins and October's top U.S. Alcoholic Beverage brands by EMV ➡️ Discover all leaderboards across industries and regions: https://hubs.li/Q01hMXf80 #Marketing #CreatorMarketing #VeuveClicquot

Creators aren’t just partners at Roblox — they’re part of the roadmap 🎮 Roblox Global Director of Influencer Marketing Aliana Miller shares how at the Roblox Developers Conference, the platform went beyond connecting influencers with developers by unveiling a product roadmap tailored to creators. This strategy highlights how creator collaborations are redefining the future of both marketing and product development. Access all CreatorIQ Connect sessions and insights here: https://hubs.li/Q02VHyr00 #Marketing #CreatorMarketing #Roblox #CreatorIQConnect

Marketing is at a tipping point — and creators are reshaping how brands connect with consumers, and how they allocate resources to do so. Swipe through creator-specific insights from our newest State of Creator Marketing Report to understand changes in creator platform usage, creator satisfaction, and compensation ➡️ Find out how your brand can leverage these trends to build stronger, more authentic partnerships with creators: https://hubs.li/Q02YdXYL0 #CreatorEconomy #CreatorMarketing