Engage Digital Partners

Back from Riyadh and still buzzing! The Engage team just wrapped two jam-packed weeks at the SEF Arena where we helped deliver one of the biggest FIFAe events to date. 🎮 Shoutout to the event and broadcast team, the FIFAe crew, and everyone who made such an epic event possible. We can’t wait to share some 🔥 results from across social, but for now, we're closing out the year with some incredible people and even bigger plans. No rest for the wicked, right? 👀

This month we're featured as the top story in the Brave Bulletin, Brave Bison's monthly need-to-know roundup of all the latest news, insights and trends from across the world of media, marketing and technology. 📰 👇 Check it out to learn more about what the expert teams at SocialChain and Brave Bison have been up to, and watch this space for more updates soon.

🥇The UK’s largest independent sports marketing agency. We’re thrilled to be joining Brave Bison in a merger set to create a new sports and entertainment business that is unrivalled in scale and capability; working with the biggest federations across football, cricket, rugby, motorsports, tennis, golf and e-sports. Brave Bison is an independent media, marketing and technology company purpose built for the digital era. Its 250 strong team across four continents is made up of deep specialists in performance media and commerce technology, alongside legendary social media and influencer marketing agency SocialChain and a media network of sports and entertainment channels. Together we’ll offer the worlds’ most ambitious sports federations and entertainment brands new audience engagement and monetisation solutions from trend to spend. Read more here: https://lnkd.in/ePhZ5HDp

An absolute amazing feat by our own Thomas Castleton raising money for the Leukaemia Foundation. Tom we’re so proud of you and what you’ve achieved for such a cause close to your heart, and many others. Plus another 100k next week. If you haven’t followed Tom’s story, check it out below. Plus, it’s still not too late to donate. 🏃♂️🏆❤️

Congrats from Engage Digital Partners to all involved, LIVELEE LTD and FIFAe.

“It pays to consume content like a fan to understand the content your audience are watching & engaging with.” Great insights from our Head of Audience Dev & Strategy, Oliver on the Barclaysmen trend. 👇🏼 #socialmedia #sportsmarketing

Haveee... you seen these TikTok trends? 👀 Sports teams on TikTok = social media gold 💰 The platform's ever-changing landscape demands brands stay dynamic and on top of fresh content styles. To save you time, we’ve broken down how some top sports brands have been crushing recently and what YOU can learn from them 👇

Although the chill of autumn is coming in we're looking back on warmer days and the Summer Tour campaign we worked on with Real Madrid ⚽ Inspired by 90s and 00s street culture and the iconic scenery of this year's locations, our team created these dynamic posters and an eye-catching collage style trailer 📃💥 #graphicdesign #digitalmarketing #socialmedia #motiongraphics #sportsmedia

Let's talk about the Barclaysmen trend... ⚽️📈 The story of how a viral trend among sports teams started and what we can learn from it 👇 If you remotely follow English football, your timeline will have been full of these edits in the past 72 hours, with teams & creators putting highlights of cult heroes with (usually) indie music from that time. While the content itself around the player would have performed well on its own, the addition of the music from the time struck a chord with fans, unlocking an element of nostalgia and the 'good old days'. With the competition back then sponsored by Barclays, the trend of 'Barclaysmen' began to take off among creators and teams. Icons from yesteryears such as Rory Delap, Chris Brunt & Morten Gamst Pedersen were being revived - while being accompanied by the likes of Razorlight & Kate Nash. With the trend originating from creator & compilation accounts on social media, it pays to consume content like a fan to understand the content your audience are watching & engaging with. In the era of short-form content and decreasing attention spans, it speaks volumes that a longer-form trend managed to engage fans. Could we be witnessing a renaissance for compilations and hero edits for players? Or is it a trend that will just fizzle out? #Barclaysmen #PremierLeague #Sportsmarketing #socialmedia