Equator Design

As 2024 comes to a close, we’re reflecting on a year of creativity, collaboration, and community impact at Equator. While working on incredible projects for our clients has been a highlight, we’re equally proud of the ways our team has supported communities across the UK and North America! From creating an art therapy colouring book for cancer patients in Chicago to inspiring future designers in Michigan, supporting mental health in our UK offices, and working with Manchester’s Mustard Tree charity to combat poverty, this year has shown how creativity can drive meaningful change. These projects have strengthened our team, reinforced our values, and made a real difference in the communities we’re part of. As we look ahead to 2025, we’re excited to continue this work and find new ways to give back. Wishing all our connections a Happy New Year filled with inspiration and success! Find out more about our community impact here - https://lnkd.in/eN6aT_yE #HappyNewYear #CommunityImpact #EquatorDesign

Inspiring the designers of tomorrow💡 We’re proud to share our latest initiative with SGK and Battle Creek Public Schools (BCPS), where we introduced students to the diverse world of design through a hands-on project creating snack packaging. This partnership is part of our mission to tackle the lack of diversity in design by showcasing the many roles beyond art - like market research and account management - and inspiring young talent to see design as a viable career path.   Discover how we’re helping to shape the future of the industry and check out the students amazing work in our latest blog - https://lnkd.in/eFg6K2WF #EquatorDesign #designforchange #diversityindesign #communitypartnership

In today’s crowded aisles and endless online scrolls, the tone of your packaging is more than just words – it’s a direct connection to your customers. Our latest article explores how tone can bring a brand’s personality to life, create emotional resonance, and build lasting loyalty. Discover how our work with Co-op’s Fairtrade line revitalised their packaging with bold, empowering messaging, and learn key strategies for finding the right tone for your brand, from understanding your identity to leveraging competitive whitespace. Ready to stand out and make an impact? Read the full article to find out more! 👇👇👇 #EquatorDesign #packagingdesign  

“There’s nothing second-choice about buying ready meals anymore,” says Glyn Robinson, senior creative director. We have seen this category evolve from 1950s TV dinners to a thriving global industry worth billions, with consumers now seeking convenience, global flavours, and sustainable options. In our latest blog, we explore: 👉Market Growth: Ready meals are projected to hit $225.28bn globally by 2030, reflecting their resilience and adaptability. 👉Flavour Diversity: From lasagne to adventurous world cuisines, ready meals now offer authentic global flavours with locally sourced ingredients. 👉Sustainability: Innovative plant-based ranges and eco-conscious packaging are redefining consumer expectations. 👉Design Innovation: Our packaging designs, like those for Co-op and Morrisons, use bold visuals and clever cues to differentiate products and inspire confidence. Ready meals are now instigators of adventure and sustainability, opening a world of opportunity. Read our latest blog to learn more about the trends shaping this space and how we are helping brands stand out: https://lnkd.in/eRBAGYVg #EquatorDesign #readymeals #packagingdesign

Navigating Canada’s FOP Labelling Requirements: Key Takeaways from the PAC Global Webinar Last month, we teamed up with PAC Global to host an in-depth webinar exploring Health Canada’s upcoming Front-of-Pack (FOP) nutrition labelling regulations. The session brought together a distinguished panel of experts, including Mike Grady, Caroline Kim, Tracey Ujfalussy, Bernadette Sheppard, and Davor Karanovic, along with our guest speaker Andrea Campbell from Keurig Dr Pepper. Together, we unpacked the upcoming changes, the implications for brands, and actionable strategies to adapt. From reformulation to redesigning packaging, our experts shared valuable insights to help businesses prepare for the January 2026 compliance deadline. Missed the webinar? Our latest article summarises the key points and practical advice shared during this engaging session… #FOPLabelling #packagingdesign #EquatorDesign

Tracey Ujfalussy: Leading with vision and creativity at Equator Design! With over 35 years of experience, including 26 within the SGK family, Design Director Tracey Ujfalussy is a force to be reckoned with in the world of branding and packaging. From mentoring her team and fostering innovation to ensuring clients' designs exceed expectations, Tracey’s approach is both strategic and inspiring. Recently, Tracey and our team have been preparing clients for Health Canada's 2026 Front-of-Pack (FOP) nutrition labelling changes. As brands begin to navigate these new regulations, Tracey’s deep industry knowledge and creative expertise are more vital than ever. Discover Tracey’s insights on team building, staying ahead of trends, and how Equator’s collaborative spirit positions us to tackle design challenges head-on here – https://lnkd.in/ewNibVHP #EquatorDesign #FOP #design #teamspotlight

📷 It’s lights, camera, action on our new photography website 🎥 After months of curating click-worthy content that truly captures our team’s diverse creative capabilities, we are thrilled to announce the launch of our brand new photography website: https://lnkd.in/gUucDw4R At Equator, we’re known for our expertise in packaging photography, but our photographers, art directors, prop experts and food stylists shine across various media, including point-of-sale, editorials, and video. That’s why we’ve been working away behind the scenes to create a platform that showcases the full range of their abilities. We can't wait for you to explore the projects and insights we’ve captured for this fantastic new resource. Please do let us know your thoughts, and feel free to reach out if you'd like to learn more. For a behind-the-scenes look at our latest projects you can also follow us on Instagram @eq_creates. #Photography #Videography #Creative #Agency 

The Bold Bash is Almost Here! ⏳ Equator, alongside the Velocity Institute, is thrilled to host the Bold Bash at the PLMA - Private Label Manufacturers Association 2024 Annual Private Label Trade Show. Date: November 18th – 6 PM to 8 PM Location: Joe’s Live, just steps from the Donald E. Stephens Convention & Conference Center Join us for: Cocktails & Conversations: Relax and network with peers. Bold Awards Ceremony: Celebrate the innovators and leaders of 2024. RSVP and learn more here 👉 https://lnkd.in/eKbP9d8w End the day with us in style! #PLMA2024 #BoldBash #Equator #VelocityInstitute #PrivateLabel #Networking

Less than one month until the Bold Bash! Equator, in collaboration with the Velocity Institute, is gearing up for the Bold Bash at the PLMA 2024 Annual Private Label Trade Show. Date: November 18th – 6 PM Location: Joe’s Live, near the Donald E. Stephens Convention & Conference Center What to look forward to: - Cocktails & Conversations: The perfect end to a busy day - Bold Awards Ceremony: Recognizing the best in the industry Don’t miss your chance to connect and celebrate! RSVP and learn more here - https://lnkd.in/eKbP9d8w See you there! #PLMA2024 #BoldBash #Equator #VelocityInstitute #PrivateLabel #Networking

What a night at the Startup CPG mixer at Gourmet Garage! Our very own Logan Murtha, Senior Brand Strategist, represented Equator Design in New York - check out Logan’s key takeaways:  "I got to meet some of the industry’s most passionate entrepreneurs. Energy was high!" Logan connected with founders to discuss bold flavors, clean ingredients, and minimalist pack designs - but what really stood out to her was the sense of community. As she highlighted, "In a city as vast as New York, it’s rare to find moments when it feels small. At this mixer, handshakes turned into hugs, and founders-turned-friends rooted for each other. Even those meeting for the first time had an instant bond, speaking a shared language of passion and belief in their products." Logan’s top pick of the night? Caboodle Snacks! "Caboodle puts a bit of giddy-up in each of their brand touch points, creating a lasting and distinct impression", this kind of authenticity and personality is exactly what set Caboodle apart for Logan. Thanks to Startup CPG for hosting such a fantastic event! Here’s to many more opportunities to connect and celebrate this amazing community🎉 #EquatorDesign #BrandStrategy #CPG #StartupCPG #NewYorkEvents