EssenceMediacom UK

As we mark the 20th anniversary of World of Warcraft, our Gaming Strategy Director, Luke A., delves into the game's lasting appeal and the valuable lessons it holds for community engagement. 🎮🎉 Discover more insights by reading the complete article in City AM here👉 https://lnkd.in/ecTHKnwG  #WorldOfWarcraft #CommunityEngagement 

Profit Ability 2 has been honoured with award success at the Market Research Society (MRS) Awards, triumphing in the competitive "Application of Analytics" category! 🏆 This accolade recognises the significant contribution of the econometrics team, who meticulously analysed extensive data sets across various media channels and payback points. Their work has notably bridged the knowledge gap around advertising effectiveness, earning the gratitude of planners from numerous brands. The panel of judges commented, "The econometrics team really impressed the judges. They analysed huge data sets that stretched across multiple media channels and payback points, bridging the knowledge gap around advertising effectiveness – to the gratitude of planners from many brands already." Congratulations to everyone part of Thinkbox, Ebiquity plc, EssenceMediacom, Gain Theory, Mindshare UK & Wavemaker UK who worked on this report. Your brilliant collaboration has truly paid off.👏

October marked Menopause Awareness Month, a time dedicated to increasing awareness about menopause and challenging the stigmas associated with it. But the conversation shouldn't end there. Avelon Thompson, our Head of DEI, recently discussed with Creativebrief the significance of destigmatising menopause and keeping the dialogue going all year round. We are proud to have worked with QVC and The Guardian on their 'Menopause Your Way Campaign' to create a bespoke hub of stories and information that welcomes women of all ages to take part in the conversation. This is a prime example of how brands can lead the charge in normalising menopause. Discover more by reading the full article here👉 https://lnkd.in/ehsMPtwZ #MenopauseAwarenessMonth #WomenInAdvertising

We were thrilled to co-host our "People First Social" workshop alongside our wonderful partners at TikTok. 🌟 Clients, strategists, planners, and TikTokers worked on live briefs and business challenges, with a dose of inspiration from creators Toby Addison, Nicole Whittle, Yaya Onalaja-Aliu, and Lloyd Griffiths. The day was packed with innovative campaign strategies, brainstorming sessions, and the development of exciting ideas and executions. The event concluded with a round of shuffleboard and drinks, all while enjoying the stunning city views from our Rose Court office. 🏙️🍹 A huge thank you to all who joined!

Tesco is Helping #FeedYourChristmasSpirit with bonus content on ITV and Sky Sports! 🎄✨ Tesco has teamed up with ITV and Sky Sports to boost its Christmas ad through bonus festive tie-ins with The Chase, I'm A Celebrity… Get Me Out Of Here! and Sky Sports' news coverage. 📺 Each programme will feature a unique 10-second ident, transforming signature elements into gingerbread and other Tesco festive treats. 🍪 Our very own Neesha Taneja, Partner Creative Futures, said: "Adding a festive twist to these iconic TV moments brilliantly amplifies the heartwarming spirit of Tesco's Christmas campaign. We're thrilled to help Tesco's Christmas campaign deepen its cultural impact and breakthrough to new audiences through this exciting partnership with two of the nation's favourite broadcasters." Find out more about the Gingerbread takeover in Campaign UK here👉 https://lnkd.in/e5sx9sWC Helping #FeedYourChristmasSpirit #Tesco #TescoChristmas #Media

Today, we held our AI: Here & Now event!🌟 Our clients heard from industry experts on the current impacts of AI and gained valuable insights that they can apply to their work.🌐 In her fourth week in her role, our UK CEO, Natalie Cummins, opened the event and set the tone for an inspiring and insightful session. Louis Georgiou, Chief Creative & Technology Officer at EssenceMediacom, presented our exceptional AI tool, EM Sidekick. Following that, Tom Saunter, the Global Head of Creative Intelligence at GroupM, discussed our utilisation of AI and data science modelling to enhance and develop high-performing creative content. We also had insights from Monica Taylor, the Global Chief Client Officer UK MD at Hogarth, on the WPP Open Production Studio and how Hogarth is thinking differently about production. The session concluded with insights from Daniel Hulme, the CEO of Satalia and Chief AI Officer at WPP, who is a globally recognised expert in AI. #AIHereAndNow #AI

Paddy Power Games launches its first primetime TV sponsorship with ITV! Aiming to broaden its audience, Paddy Power Games utilised ITV's 'Password' game show for its diverse viewership. To seamlessly integrate with the show, Paddy Power Games' sponsorship idents closely matched that of Password to connect the two properties in audiences' minds. They featured celebrities like Peter Crouch, Shaun Williamson, and Danny Dyer, crafted by our creative agency partners, BBH London. Additionally, Paddy Power Games released a special 'Password' themed slot game, licensed from Fremantle, to enhance the sponsorship experience. For more information on our strategic approach, read the full article in The Media Leader UK here👉 https://lnkd.in/eFzpT6HC

Congratulations to Avelon Thompson and Matthew Chew for their outstanding achievements at the Media For All [MEFA] Diversity and Inclusion Awards this year! 🎉 Matthew earned a Highly Commended in the Unsung Hero category for his dedicated efforts as the co-chair of Unite - WPP's LGBTQIA+ Community and much more, while Avelon was recognised for her exceptional role as our Head of DEI. 🌟 These awards showcase the extraordinary work being done in the industry, but there is always more do be done! Thank you to Matthew and Avelon for everything you do at EssenceMediacom. #MEFA #DiversityAndInclusionAwards

Tomorrow (26th November) the WPP Manchester Campus is hosting the Women in Programmatic Network North Event. This insightful event on "Level Up: Rise & Thrive in 2025" is designed to equip you with actionable tips to enhance your year-end performance reviews and to help set attainable objectives for the forthcoming year, both in your career and personal life. Our very own Ffion Turner, Managing Partner, and Jenny O'Sullivan, Digital Client Partner, will be contributing their expertise at the event. Secure your spot today by registering here 👉 https://bit.ly/4fAFzEB #WomenInProgrammatic #Programmatic

🌟 A double win at Campaign UK's Ad Net Zero Awards 🌟 Our work on "Twiggy Full Circle" for eBay has been honoured with two awards in the Clothing & Accessories and Retail categories. On a mission to get people to buy pre-loved, eBay partnered with Vogue to showcase the availability of authentic, vintage designer pieces by recreating a classic Twiggy photoshoot 👜👗👠. These iconic accessories were then auctioned, in support of sustainability - a move that the Ad Net Zero judges praised as "a great creative idea aligned with a broader corporate sustainability strategy." Congrats to all those involved in bringing this campaign full circle ✨ 👉 https://bit.ly/3Ol1yTT #AdNetZeroAwards