Exposure Ninja

It's the question every marketer is asking: Can AI really create content that converts? The answer? ✨ It depends ✨ Here's the catch: Pumping out AI-generated articles without a strategy is like throwing spaghetti at a wall and hoping it sticks (spoiler alert: It won't). The solution? Ditch the "more is better" mentality and embrace a strategic approach to AI content creation. Turn ChatGPT into your secret weapon with these tactics: 🧑🎨 Craft Killer Briefs — Give ChatGPT clear, detailed instructions. Think of it as directing a seasoned writer, not ordering a burger. 🎯 Target Your Content Like a Pro — Map out topic clusters and align each piece with specific buyer journey stages and goals. 🖼️ Master the Art of AI Overviews — Optimise your content to land a coveted spot in Google's AI-powered search summaries and watch the clicks roll in. 🙋 Infuse Your Unique Human Touch — Inject your personality, experiences, and industry insights – things AI can't replicate – to stand out from the crowd. 🔻The Bottom Line🔻 AI content CAN be a game-changer...if you know how to wield its power effectively. P.S. There's a link in the comments that'll help you learn how to ranking Google's AI Overviews 😉

Learn about the future of AI Search and how your SEO strategy needs DRASTICALLY to change, not just for 2025, but forever. Join Tim and the team at the B2B Marketing Expo this week and catch Tim's talk called, "AI and the Future of SEO: How to Rank in Google’s New AI Search Results". Grab your ticket for the expo via the link in the comments below!

"The best thing for marketing managers? Start having real conversations with your boss about where your future customers will come from." Imagine you're sitting down with your boss and asking: "Where are our customers coming from now? Where will they be coming from in the future?" These questions aren't just about keeping the lights on today — they're about ensuring the business keeps thriving tomorrow. If search is a major source of customers, it might be time to double down on Generative Engine Optimisation (GEO) strategies. Focus on what works, create content that's genuinely useful for your ideal customer personas, and make sure everything you put out shows your authority. Think about the future of search as you create — whether it's fact-checking AI content or exploring new mediums that tell your brand story better. Are you having these conversations? If not, it's time to start. The future of your customer base depends on it.

Learn about the future of AI and SEO beyond 2025 at the B2B Marketing Expo this week at ExCeL London. See Exposure Ninja's own Tim Cameron-Kitchen on Day 2 at 14:35 for his talk, "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you.

"Write as much as you need to. Think about what your best salesperson would say to your best customer." This is one of the best advice from Exposure Ninja for increasing engagement time on your site. They practically practice what they preach; the image below is an example of that. That's all there is to good writing, don't you think?!

Ready to future-proof your SEO strategy beyond 2025? Join Exposure Ninja's very own Tim Cameron-Kitchen at the B2B Marketing Expo UK next week and learn how to adapt to AI-driven search and maintain business visibility. Tim delivers his "AI and the Future of SEO: How to Rank in Google’s New AI Search Results" at the Intelligence seminar room at 14:35 on Day 2 of the show. Grab your ticket to the B2B Marketing Expo: https://lnkd.in/dFhe9B3

"Match the channel to the product, and do the testing." 🔍📈 The success of any marketing channel comes down to two things: the product and the execution. Even with a great product, if the execution isn’t right, results won’t follow. Take Tesla, for example—they can sell online because their UX is spot on, but it’s the execution that seals the deal. 💻🚗 It’s important to remember that effective marketing takes time. Rushing results in just a few months might not give you a true picture. A smarter approach? Work with an agency to test campaigns, establish your baseline performance, and gather data to make informed decisions. 🧠💡 Not every product fits every channel. Do the testing, bring in experts when needed, and find the best match for your product’s success. 🚀

ChatGPT now has search... How relevant is it, and will it ACTUALLY make a difference to Google's market dominance?

Fully embracing my 'watch it happen' era... Since investing in Pyramid Eco and getting stuck in to retrofit (more on that to come...), I've had less time to be directly involved with EN. That's sad, but also great to see the team is more than capable without me. In fact I've seen more innovation from EN since I stepped back from CEO than I saw in any year while I was in the role. I should have done this years ago, dammit 🤣