Finfluencer

Meta’s new financial products and services ad category: what it means for advertisers? Meta for Business has introduced a dedicated ad category for financial products and services in the UK, reflecting increased regulatory scrutiny and the need to align with FCA guidelines. Advertisers must now register under this category and verify their eligibility, adding an extra layer of compliance. So, what does this mean for marketers? - Greater Transparency and Trust: Meta’s stricter controls aim to reduce misleading financial promotions—benefiting both consumers and ethical brands. - Increased Barriers to Entry: Advertisers are now required to provide evidence of FCA authorisation or partner with approved third parties to promote financial products. This may restrict access for smaller, unregulated players. - Impacts on Campaign Performance: Compliance measures could affect campaign timelines and scalability, making forward planning and close performance monitoring more crucial than ever. While this is a positive step towards fostering trust in the industry, it also highlights the growing complexity of the advertising landscape in the finance industry. #meta #adsmanager #paidsocial #finance

Check out the Yahoo Finance video and article giving top tips from some of the winners of the Finfluencer Awards UK 2024! Featuring Gabriel Nussbaum, Ramin Nakisa, Mitchell Shoesmith, Rich McDonald, Adam Lees https://lnkd.in/eERx984b

In partnership with Yahoo Finance, we are excited to announce the launch of the UK's first Finfluencer Awards! 🏆 The first platform celebrating the top finance & investment educators across social media in the UK. 👀 Visit the website to explore a range of brilliant content creators, nominated for their outstanding contributions to financial education across social platforms. Big thanks Kieran Darwin & Tom Barber! https://lnkd.in/enSjZKDm

We have now Officially Launched our presence in Germany! 🇩🇪 🙌 In partnership with redRobin. Strategic Public Relations GmbH, we now bring a unique offering to the German market. With our influencer marketing experience and RedRobin's communications expertise, Finance Brands can finally penetrate the German market via the biggest networks on the planet - social media platforms. 📈 Susanne Wiesemann Christopher Kampfmann Daniel Schummer Alice Jones Daniel Collins https://lnkd.in/eni5UQun

In the UK, 77% of savers don’t know how much they’ll need in retirement and 51% of people focus on their current needs at the expense of providing for the future - a study from the Pensions and Lifetime Savings Association shows. These worrisome figures highlight the ever-growing importance of adequate pension planning. With retirement planning in mind, our Finfluencer of the Month is Ian Dempsey DipPFS 🏆 Ian has directly helped numerous Brits with their finances and educates thousands more across his social channels. Check out his LinkedIn and TikTok content for useful guidance on how you can best prepare for a happy retirement!

When we started Finfluencer we knew the power of #FinTok! but now it's great seeing some data to back this up 📈 TikTok isn't just for dance trends and viral challenges—it's rapidly becoming a powerhouse for financial education and engagement. We've recently activated successful Paid Social and Influencer campaigns in Canada on TikTok and can echo the stats from TikTok for Business latest insights: Did you know: 📈 67% of Canadian TikTok users consider the platform their primary source for financial advice? 📈Financial content on TikTok saw a 400% increase in engagement over the past year. 📈70% of users feel more confident about managing their money after watching FinTok content. Brands and financial institutions are tapping into this trend to connect with a younger, more diverse audience. By leveraging FinTok, they’re making finance accessible, relatable, and engaging. If you’re in the finance sector, now’s the time to embrace this platform and create content that informs and inspires. #Finance #SocialMedia #TikTok #FinancialEducation Source: https://lnkd.in/eqiZxbKm

Big partnership launched today with two of the best educators on social media! Our first real life investing story, with Dr Alex George and Abigail Foster, ACA https://lnkd.in/eCHc4NJX Great effort from all involved 👏 Elspeth Brown Tom Slatter Joe Friend Harry Grenville Finfluencer InvestEngine #Investing #ISAs #ETF #investingtips

Financial Times emphasising the growth of Influencer Marketing from asset managers, particularly for ETFs, including BlackRock & Invesco US... 👀 🚀 🔍 If you work in marketing, for an asset manager with retail appropriate products, you should be looking at this space! 'In recent years a growing number of asset managers have sought influencers’ help to boost brand awareness and promote their funds.' 🏦 Asset Managers identified include Invesco US, BlackRock, VanEck & KraneShares. “Influencers have cultivated this audience that trusts the person, and they can feel like they’re hearing about this news from a friend. For us, it’s one of the best ways to get the message out on a brand,” Joseph Dube said - Head of Marketing at KraneShares. https://lnkd.in/egFuTHXQ

Investment brands need content like this, which is native to social platforms!! Love this content we built for Argo Digital Gold, the exciting new platform from Sprott. Here we use satire and humanisation to demonstrate how Gold can be used as a store of wealth, with consistent dollar cost averaging. The Argo Digital Gold waitlist has just opened! Check it out! https://lnkd.in/eRtmFPGx

In 2022, 12% of 15-29 year-olds in the EU were neither in employment nor in education and training - a study from the European Commission shows. This is significantly below the European Union's target of less than 9% by 2030. With career and life skill coaches in mind, our Finfluencer of the Month is Lisa Tyshchenko🏆 Lisa has helped 1,000s of students land jobs at impressive firms, including the likes of UBS, Morgan Stanley, Amazon, DB & Deloitte. Check out her LinkedIn content for exemplary guidance on how young people can best position themselves for a successful career!