Fitness Marketing Agency

🚨 New Podcast Now Live: The Hidden Skills Every Coach Must Master This week, we’re joined by Craig Massey, Head of Education at The Professional Fitness Coaches Association (PFCA), to explore what it really means to coach. Craig breaks down the essential skills gym owners and coaches need to build better relationships and stronger businesses. From philosophy to practice, learn how to take your coaching game to the next level. Key highlights of this episode include: ✅ Why your coaching should start with philosophy, not practice. ✅ The three pillars of effective coaching: philosophy, principles, practices. ✅ Balancing community impact with personalisation in training. ✅ How investigating, integrating, and influencing creates lasting change. ✅ How coaching as a craft redefines gym culture and retention. 🎧 Watch/Listen now Spotify: https://lnkd.in/e4KSvw6W YouTube: https://lnkd.in/eSmzJEDn Apple: https://lnkd.in/e8788m8B

🚨 New Podcast Now Live: The Marketing Ecosystem Every Gym Owner Needs This week, Ben D. and Charlie H. break down the strategies gym owners need to thrive in 2025. From balancing short-term tactics with long-term value to engaging the 97% of your market that’s not ready to buy yet, this episode is packed with actionable insights. Discover how to create a marketing ecosystem that builds trust, attracts clients, and sustains growth for the long haul. Whether you’re running a boutique studio or a large gym, this one’s for you! Key highlights include: ✅ Harvesting crops vs. planting seeds: Building a long-term strategy. ✅ Speak the language of your marketplace, not your peers. ✅ Organic vs. paid marketing: Why you need both. ✅ Direct response vs. brand marketing: Striking the right balance. ✅ How your sales strategies can nurture prospects into loyal clients. 👉 Listen now and transform your marketing YouTube: https://lnkd.in/emA4JmbB Apple Podcasts: https://lnkd.in/eMFNEp4X Spotify: https://lnkd.in/ehZghJfs

 🚨New Podcast Now Live: Stop Losing Gym Leads—Start Closing!🚨 This week, we’re joined by Luke Robinson, sales coach and expert, to uncover why many gym owners struggle to close deals and how to change that today. Luke shares his journey from high-pressure recruitment to transforming gym sales—and the lessons are game-changing. Whether you think sales is sleazy or blame “bad leads,” this episode is a must-listen for gym owners who want to scale their businesses. Key highlights of this episode include: ✅ Why gym sales begin with your belief system. ✅ The truth about "bad leads" and how to handle them. ✅ Why fitness objections are just broken mindsets to fix. ✅ The power of consistent follow-ups for closing more deals. ✅ Transforming sales from boring to impactful for gym owners. 🎧 Tune in now and unlock your gym’s sales potential!

🎙️WOW! WHAT A YEAR🎙️ Every single Wednesday we produce a podcast for the fitness industry that showcases the stories of Fitness Marketing Agency clients, friends, partners and industry experts. Here is our Spotify Wrapped 2024 data for you to view... ✅ 209% follower growth (you guys are amazing!) ✅ +394% streams – that’s some serious binge-listening 🏋️ ✅ 84% new listeners – welcome to the pod squad! ✅ Top 5% of video podcasts on Spotify – we see you watching 👀 ✅ Reaching 64 countries – FMA goes global 🌍 We can’t wait to continue to help the industry with our episodes in 2025 and beyond! Zoe Jeater Elleesha Hannan Toby Dadson Charlie H. Harry Chatfield Joe Cheesman Billie Phillpot Lucy Swerling Janine Shaw Grace Ewenson Abraham Noelle-Olson Rowan Pattenden

🚨 New Podcast Now Live: The 10 Mistakes Keeping Gym Owners Stuck This week, we’re joined by Jenz Robinson, from MARCHON™, The Professional Fitness Coaches Association (PFCA), and the Gym Owner Network, to break down the 10 mistakes gym owners make that keep them stuck. Jenz has worked with hundreds of gym owners worldwide, helping them transform their products, build stronger teams, and create businesses they’re truly proud of. In this no-nonsense episode, Jenz reveals how to avoid the traps that leave so many gym owners frustrated—whether it’s over-diversifying your services, avoiding difficult conversations, or clinging to outdated models. Key highlights of this episode include: ✅ Is marketing without a solid product killing your growth? ✅ Why your business model could be killing your potential. ✅ The systems that are redefining what premium fitness looks like. ✅ How hiring the right staff changes your entire business trajectory. ✅ Why facing churn and tough conversations leads to better clients. Don’t miss out – catch the episode below! YouTube: https://lnkd.in/dAipH5Sc Apple: https://lnkd.in/dT4AZRv7

📣 WE ARE HIRING 📣 We are looking for an eager Video and Media Production Assistant here at Fitness Marketing Agency in our Haywards Heath office 🎥 What will you're week look like? 📸 Lights, Camera, Action! Shoot video content that grabs attention and keeps people talking. From high-energy event highlights to jaw-dropping social media content, you’ll capture it all. 🎬 From Footage to Phenomenal: Edit videos into scroll-stopping, share-worthy masterpieces using tools like Adobe Premiere Pro and After Effects. 🤝 Collaborate with the Best: Work side by side with our creative dream team to brainstorm content ideas that break the mould. 🌍 On the Move: Travel across the UK, Ireland & Europe to capture epic client stories, live events, and more. 🛠️ Always Innovating: Experiment with the latest tech and editing techniques to ensure our content stays ahead of the curve. Think you're up for the role? Please use the link below to find out more about the position and apply. We are much more likely to consider your application through our website. Talk soon! Fitness Marketing Agency Careers: https://lnkd.in/erifc6WD

🚨 New Podcast Now Live: The Key Systems That Powered €40K+ Months in Gym Business In this episode, Gavin takes us through his journey of growing his SGPT gym to 180 clients. Learn how he scaled his gym to 40K months and why certain systems were the key to overcoming fitness business stagnation. Key highlights of this episode include… ✅ How to grow SGPT to 180 clients and hit 40k months. ✅ Systems and mentorship are the key to overcoming stagnation. ✅ Tracking KPIs and using CRM tools helped scale faster. ✅ The importance of balancing team workload and member satisfaction. ✅ How focusing on one great facility is more powerful than expansion. Don’t miss out – catch the episode below! YouTube: https://lnkd.in/e-49Amui Apple: https://lnkd.in/eGuHqmhu Spotify: https://lnkd.in/eDFBa5k8

Photo dump from our client-only event in Leeds UK a few weeks back. ⏳ Mastermind is our client-only exclusive events held across the UK and Europe. This time we were at Headingley Stadium in Leeds, hosting 200 industry-leading gym owners, online coaches and innovators. Running a business is a lonely place, but being connected with like minded entrepreneurs who are all striving for similar goals is where the magic happens. 🪄 We’ve been running events like this filling rooms with clients for many years. The marketing industry of business consultants, agencies and mentors is always evolving. Every single week there seems to be a new kid on the block offering new marketing service to the fitness industry. FMA are the dominant force in this space. 💪 Most are in our shadows copying everything that we do… But here’s the thing, our client success is our number 1 metric, and that is hard to emulate as the data doesn’t lie… 📈 There’s a reason why we have so many clients, success stories, and a thriving community for high performing entrepreneurs. We are the best in the fitness industry at what we do. 🏆 We had great talks from FMA Clients Dan Mee of MEE-FIT, and Dan Moore Elite Training Ltd of DM Elite Training. These high-performing entrepreneurs went through the systems in place that give them hugely profitable businesses and more freedom at the same time. This was our second time having Geoff Ramm at one of our Masterminds, and it was just as entertaining and informative as the last. He delivered a gripping and interactive discussion he importance of 'Celebrity Service', and how to treat your members right. Dan Aguilera presented an important talk discussing the importance of mindset in business, and the best ways gym owners can implement changes into their businesses that can action change immediately. Our very own Charlie H., Luke Robinson and Ben Davis touched on important cutting-edge industry advancements, the best ways to optimise client acquisition, sales, paid ads and marketing to see the best ROI in your fitness business for the future to come. Our next event for clients is march 13th in Newcastle at St. James Park Stadium. Can’t wait to see you there. 👀 Chris Hull BLK BOX James Tizard InBody Jason Hazlehurst Azura Sport Ian Ryves Wellbeing Fitness Dan Thorpe Grenade Duncan Lloyd StrengthX Shapes Nicky Sehgal Fitness Business Development Academy Dan Aguilera Ryan O' Neill LegitFit Liam Thompson Accelerate Website Agency Fitness Business Profits James Burman Colin Edgar Lucy Swerling Janine Shaw Harry Chatfield Billie Phillpot Elleesha Hannan Zoe Jeater Abraham Noelle-Olson Rowan Pattenden Toby Dadson Grace Ewenson Joe Cheesman

🚨 New Podcast Now Live: Crack the Code to Elite Gym Memberships: £400/Month & Beyond. In this episode, we chat with James McLaren, owner of Eventus22 in Bury St Edmunds. James takes us through the challenges and triumphs of transforming his business into a thriving 4,300 sqft. facility with a team of full-time staff and a premium membership base. 🔥 Tune in to discover how James overcame setbacks to build a gym that delivers exceptional value to clients—and a sustainable future for his business. Key highlights of this episode include… ✅ How to restructure the onboarding process to address service gaps. ✅ The pivotal shift from £200 to £400 per month memberships. ✅ Why over-50s are the ultimate target demographic for gym growth. ✅ Lessons learned from a £200,000 gym redesign and team overhaul. ✅ How sales training, tracking, and CRMs transform lead conversion rate. Don’t miss out – catch the episode below! YouTube: https://lnkd.in/eetqn3xt Spotify: https://lnkd.in/e2CQhaBn Apple: https://lnkd.in/e_siYe9E

🚨 New Podcast Now Live: The Strategy That Makes You Stand Out From Your Competition In this episode, we chat with Kevin Hurley, owner of Hurley Fitness in Ely. Kevin shares how overcoming burnout and shifting his mindset helped him grow from just 30 clients to 110 members. 🔥 Tune in to discover the game-changing secrets to business growth and client retention, plus Kevin’s strategy for building a fitness community that truly thrives! Key highlights of this episode include… ✅ The mindset transformation that helped grow SGPT gym to 110 members. ✅ How to tap into the 50+ demographic to build lasting success. ✅ The power of a clear, consistent membership offer. ✅ Why focusing on strength training, not weight loss, is a game-changer. ✅ How community-driven marketing strategy fuels growth. Don’t miss out – catch the episode below! Youtube: https://lnkd.in/egZkra5g Spotify: https://lnkd.in/e_dwg_-c Apple: https://lnkd.in/e_siYe9E