Freuds Group

This week we’re excited to spotlight Rukaya El-Turki, Director at Freuds Group, Middle East Practice for our Freuds Forte series 🌏   With the unique and diverse landscape of the Middle East, developing effective communication strategies that resonate with your audience requires special considerations.   Rukaya shares her top tips to ensure your messaging resonates and succeeds in this dynamic region.

Freudians have much in common including a commitment to Love & Work. We love what we do, and do what we love. But the journey of each Freudian is totally unique, and we pride ourselves on being home to over 250 people from a huge variety of backgrounds. Over the coming weeks, we’ll be looking back through some of these journeys through our new #FreudianFootprints series – starting with David Bond, who joined us as a Director in our Podium team having already reached the pinnacle of print and broadcast journalism across sport and politics. #LoveAndWork

Happy Freudian Anniversary to Jake Evans, who is celebrating a remarkable 10 years at Freuds! From being a key player in the founding team of Goals House to supporting the launch of our US office in New York, Jake has been instrumental in driving growth across the business. His work with clients like EY, PepsiCo, and the Bill & Melinda Gates Foundation, among many others, has left a lasting impact on both our organisation and our clients. Congratulations on this incredible milestone, Jake! Thank you for your dedication and hard work over the past decade 🎉

A million dreams come true ✨ Freuds formed a partnership between ‘COME ALIVE!’ The Greatest Showman and The One Show for BBC Children in Need 2024 🤩 Last week Come Alive performed as part of the BBC Appeal Night, with honorary Showman Ethan who was part of The One Show’s 2024 Challenge Squad 🎩 The four Challenge Squad members have raised an incredible total of over £2.7m to date. You can still donate and support BBC Children in Need by visiting https://lnkd.in/ekyXWR-B.

Following #COP29 in Baku, where she participated in Goals House discussions, Natasha Adkins, Head of Sustainability at Freuds Group, shared her insights with PRWeek on the pressing need for a renewed narrative on climate action in an increasingly polarized world. Throughout the week, the Goals House community facilitated solution-driven conversations, bringing together stakeholders from civil society, the private sector, governments, and city leadership. These discussions at #COP29 tackled a range of critical climate challenges. The event underscored the importance of unified climate action and the role of innovative communication strategies in addressing the global climate crisis. Read the full article via the link in the comments.

From Beckham’s iconic first steps into fashion to footballing stars becoming regulars on fashion front rows, we’ve tracked the evolving relationship between football and fashion in our latest Culture Pulse report - The Beautiful Game: Where Football and Fashion Collide. Will collaborations between the two continue flourishing, or is this merely a passing trend? 👀 Head over to our website to download the report now: https://lnkd.in/ey7iKVMn

We’re thrilled to announce Freuds Group has been appointed as Danone’s UK & Ireland PR and influencer agency 📢 We have proudly worked with Danone for several years, creating and delivering campaigns for evian and Volvic, as well as delivering global earned strategies for dairy brands including Activia, Actimel and plant-based brand Alpro.   Working with Danone’s integrated agency team we’ll be delivering fame-making and in-culture brand campaigns, proactive press office, social strategy, partnership amplification, influencer engagement and executing a corporate comms programme. The team will now be delivering campaigns across all consumer-facing categories which now also includes baby-feeding brands Aptamil and Cow & Gate. We look forward to continuing our collaboration with Danone, bringing strategically informed, iconic brand behaviour to their portfolio 🚀📍

Continuing our Freuds Forte series, we’re excited to spotlight Molly McCarthy, Associate Director at Signature, our influencer, and talent department 🤳   With the influencer marketing industry expected to be worth £930 million by 2025, knowing what to look out for when working with creators has never been more important. Molly shares her top tips for supercharging your PR campaigns with powerful collaborations. #InfluencerMarketing #FreudsForte

Recent adoption data has shown a sharp 22% increase in the number of children who have not yet been matched with a forever family.   To combat the fall of people coming forward to adopt, and to mark this year’s National Adoption Week, Freuds+, Freuds Social and Atomized Studios, launched You Can Adopt’s latest campaign, ‘The Journey’, to highlight that the road to a family doesn’t have to be a traditional one and that they can come in all shapes and sizes.   To demonstrate just how rewarding adoption can be, we sourced adoptive families from across the country to share their inspiring journeys through a new film and a suite of social-first assets, showing how they, like all families, experience ups, downs, and detours throughout their lifelong journey.    #NationalAdoptionWeek #YouCanAdopt

As we head into the final few months of the year we are delighted to introduce some of the most recent members of Freuds Group, Ren Balogun, Lily Harrison, Olivia Jaffray, Dylan Lockhart and Gavin Johnson. Our newest members bring a diverse range of experience and are already making an incredible impact within the group.   Interested in being part of the #LoveAndWork culture at Freuds?    Explore our current job openings here: https://lnkd.in/eNxkW62Z