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Are you dreading Thursday's inevitable nosy questions from family members dying to know every detail about your dating life and career goals while not so subtly commenting on your appearance? Try circling back to them with media training techniques. In this week's Gen Zeitgeist, Codeword senior account executive Ella Cathey shares tried and true tips and tricks for navigating nosy relatives this Thanksgiving. "Media training gives executives the right tools to not only answer reporters’ questions effectively, but also to imperceptibly steer a conversation to get their key messages across. The same techniques can be applied when you’re faced with a nosy question from a relative — or one that has you internally screaming, 'no comment!' — while waiting for the turkey."

Congratulations to Stephanie DeViteri of Inizio Evoke Comms for being named to PRWeek's Health Influencer 30. Read more about her career now. https://bit.ly/41bXLjz #PRWeek #HealthcareComms #HealthInfluencer

Ahead of this year's Macy's #Thanksgiving Day Parade, Texas Tech University undergraduate student Ryan Hess analyzed the history of the annual holiday staple as it relates to brands and PR. For this week's Gen Zeitgeist, Hess details how brands have optimized the parade's timing, recognition and partnership opportunities to strengthen their cultural presence. "The annual parade provides the perfect moment to establish or strengthen awareness for brands looking to frame their own identity, broaden celebrity partnerships or leverage timely events such as a product launch or company milestone.    "Successfully positioning a national or global brand can be difficult, yet the parade has been a valuable resource for many businesses hoping to reimagine themselves."

Interview: Eli Lilly and Company chief corporate brand officer Lina Polimeni on Eli Lilly’s ‘big evolution’ in marketing — The pharma company has refocused its marketing on the masterbrand through Olympic partnerships, anthemic films and first-person patient storytelling.

holding space for brands who are holding space

Walmart’s commitments to diversity, equity and inclusion are about to get much murkier. The country’s biggest retailer is withdrawing support for #DEI policies, joining a growing list of corporations that have revised or downsized their initiatives. PRWeek's Noah Zuss reports:

Account win: Phone grip maker PopSockets has hired Jennifer Risi's The Sway Effect as its PR AOR. Details:

The PR Week: 11.25.2024 – Hall of Fame Special. Jess Ruderman and Julia Walker talk to members of the newest class of the PRWeek Hall of Fame. https://lnkd.in/emdjFKWu #Podcast #PRWeekHallofFame #newclass