In recent years, the fusion industry has been gaining momentum as a promising solution to the world's growing energy needs. However, beyond the technical challenges and scientific advancements, there is a significant cultural and soft power component that plays a crucial role in the development of this industry.
Soft power involves the ability to attract and co-opt rather than coerce, using cultural influence, diplomacy, and global partnerships. In the fusion industry, soft power can manifest through international collaborations, cross-border research initiatives, and the sharing of knowledge and resources. Countries and organisations that effectively wield soft power can shape global narratives, attract top talent, and secure international support and funding.
Read more about soft power in our latest post by Kruti Mawani Fayot, who hosts the ITER Organization podcast.
As the fusion industry continues to evolve, stakeholders must recognise the importance of nurturing a positive culture and leveraging soft power. By doing so, they can enhance innovation, drive public engagement, and lay the groundwork for a sustainable and prosperous future powered by fusion energy.
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