Genoa Black

We are the destination for business growth. The place businesses go to move forward. Make your move with Genoa Black. > https://lnkd.in/e9ruA75i

WE DESIGN >> We designed and activated an updated positioning for Scotland’s existing building specialists. GLM is a multi-disciplinary practice of chartered surveyors, architects and project managers. The initial project was the design of a brand positioning strategy to better establish their position in the market as a practice that serve both private and commercial clients. Our brand design team then established a distinct visual language and messaging suite to communicate this positioning. Our marketing agency and creative studio then delivered a website to launch the refreshed identity. Learn more about our work with GLM here: https://lnkd.in/ejZYUHQi #brandstrategy #branddesign #messaging #visualidentity #websitedevelopment

Last night, Rosie McLelland and Clara Montgomery had the pleasure of attending the Edinburgh Chamber of Commerce Rising Stars Event which was a sushi-making class hosted at the fantastic Maki & Ramen.    Maki & Ramen's head chef and CEO, Teddy Lee lead the sushi making class making it enjoyable for everyone, regardless of experience. By the end of the class, we had crafted own own sushi rolls (which tasted as good as they looked!) and gained a newfound appreciation for the culinary art of sushi making. 🍣   The evening was a great opportunity to connect with other Edinburgh-based professionals, bonding with like-minded individuals over shared laughs and new skills.    A huge thank you to the Edinburgh Chamber of Commerce for organising such a creative and fun event! #networking #newskills

We’re thrilled to share a story linked our work branding the Tunki Rooftop by Handshake, located at the stunning Belmond Casa de Sierra Nevada hotel in San Miguel de Allende. Named after Peru’s national bird, the “Tunki”, this Peruvian-inspired bar delivers a unique cultural experience alongside breathtaking, bird’s-eye views of the city. We were honoured to lead the branding and naming process. We aimed to reflect not only the vibrant spirit of Peruvian heritage but also the sophisticated atmosphere that guests expect from Belmond hotels. This rooftop venue embodies warmth, elegance, and authenticity, making it the perfect spot for travelers and locals alike to unwind and take in the iconic skyline of San Miguel de Allende. A huge congratulations to our friends at Handshake, whose bar in Mexico City, recently earned the prestigious title of #1 Best Bar in the World by 50 Best Bars! Their achievement is a testament to the innovation and craftsmanship that define Mexico’s place on the global cocktail map. #design #graphicdesign #creativestudio #creativethinkers #designforgrowth #brandforgrowth #growyourbusiness #businessgrowth #businessconsultancy #highflyer

We've had an incredible response so far to our #MyMarcliffe campaign! Help shape the future of The Marcliffe and share what makes it special to you.✨ The survey ends on Sunday 10th November 2024 - don't miss your opportunity to share your views and the chance to win a dinner, bed and breakfast experience. 🛎 Enter the survey here: https://lnkd.in/eVpDtbAB

>> Genoa Black is Now Cyber Essentials Accredited    We’re pleased to announce that Genoa Black has earned Cyber Essentials certification – a crucial step in strengthening protection for our business, clients, suppliers, and teams. This accreditation solidifies our commitment to safeguarding data and building secure partnerships, offering peace of mind to everyone we work with.    Find out more about our latest security milestone on our website! ➡️ https://lnkd.in/gUb8xyXx     #CyberEssentials #CyberSecurity #GenoaBlack #ClientTrust #TeamSafety #DataProtection   

>> Thrive in 25: Outsource Marketing, Outsmart Competitors!     As part of our Thrive in 25 Series, Gaynor Duthie our Managing Partner shares her insights on leveraging fractional roles to bolster your team, expand your skills capacity, and boost customer acquisition and growth.    Want to stay ahead of the competition? Outsourcing your marketing could be the game-changer you need! Discover the benefits of having a dedicated team of experts without the full-time cost.    Check out the full article on our website! 💡    👉 https://lnkd.in/eHDi48SY   #SME #OutsourcedMarketing #MarketingStrategy #MarketingSuccess #Thrivein25   

Markets are anxious. With geopolitical tensions, rising UK mortgage rates despite stable inflation, and panic around the October 24 Budget, businesses are facing heightened economic risks and uncertainty. In his latest opinion piece, Alan W Kinloch, Chairman, explains why balancing defensive cost-cutting with bold investment is the key to navigating these challenges and positioning for growth. Discover how a blended approach can safeguard your business and spur success. 👉 Read more: https://lnkd.in/enh2Qwae #BusinessStrategy #EconomicUncertainty #Growth #Leadership #ManageRisk  

We’re thrilled to celebrate our clients’ recent successes at the TCS&D and CRA Awards!   Congratulations to Gray & Adams on winning Trailer of the Year at the TCS&D Awards – their 8th win in this category since 2016! This remarkable achievement only reinforces their leadership in the cold chain industry. The TCS&D Awards remain the top platform for recognising excellence in temperature-controlled storage and distribution.   A big congratulations also to Mackenzie Construction for their double win at the Concrete Repair Association Awards, securing Project of the Year (Under £1m) and the Emerging Talent Award for Jay Stewart. These accolades showcase Mackenzie Construction’s innovation and expertise in the concrete repair sector.   #AwardWinners #TCSDAwards #CRAAwards #ColdChain #ConcreteRepair #BusinessExcellence

Thrive in 25: Investing in Technology and Innovation - helping PWR | Packaging With Robots set the global standard for automation >> We’re proud to partner with PWR, the first-choice supplier of automated robotic food packaging solutions globally. Starting in 2017 with a new brand strategy, we repositioned their business around their superior technology and close partnerships. Our journey didn’t stop there. As their retained marketing team and design studio, we partnered with them on an ongoing basis to activate their brand across all channels in support of customer acquisition. Most recently, our business strategy team has been working closely with PWR to define a bold growth plan aimed at expanding their reach into North America, South America, and Asia, with the ambitious goal of doubling their turnover by FY 2027/2028. We love supporting PWR in their quest for innovation and global expansion! Read our case study: https://lnkd.in/eAvFbSe8 Stay tuned for more insights from our Thrive in 25 series! Or read more tips on our website: https://lnkd.in/eaKxDnRv #Innovation #BrandStrategy #GlobalGrowth #MarketingLeadership #BusinessStrategy