Girls in Marketing

5 years ago, Girls in Marketing was just an idea in Olivia’s brain. Olivia had always been interested in human behaviour and even studied psychology at University, where she found her love for marketing and SEO. The psychology student-to-marketer pipeline is real 🤣 Once she graduated from University, Olivia decided to find a job in SEO but struggled to truly find her tribe within the marketing industry. That’s where the idea of Girls in Marketing developed. Since then, we have developed into a community of 450,000+ marketers whilst helping thousands of marketers through our training opportunities. We have tons of ways that you can get involved, depending on the stage of your career: 💻 The Girls in Marketing Membership 🤝 Brand Sponsorships and Partnerships 👥 Team Training Opportunities 🎙 The Girls in Marketing Podcast When founding Girls in Marketing, Olivia always knew it was important to her to continue to provide accessible resources for all marketers. Our community is always at the heart of everything we do. Now, that’s enough about us. Introduce yourself in the comments, we want to know more about YOU 🙋♀️

Today is Equal Pay Day in the UK 💸 This day is the point in the year when, on average, women effectively work for free and it's even earlier this year than last year (22nd November 2023). The gender pay gap currently sits at 11.3% compared to 10.7% last year. On average: 👉 women earn £631 less than men every month 👉 women earn £7,572 less than men per year That's not all. According to the statistics, women from the global majority and women with disabilities have been working for free for longer due to experiencing more significant pay gaps. Some of the reasons that the pay gap still exists include: 👉 women are more likely than men to take lower paid or part-time roles to balance caregiving responsibilities 👉 lack of flexible working opportunities 👉 the Motherhood Penalty Things need to change. Fawcett Society have published research on the gender pay gap and made important recommendations for the steps that need to be taken to reduce it. (You can also use their calculator to see when you effectively stop earning compared to men, based on your age, sector, and working hours.) #EqualPayDay #GenderPayGap

The wonderful Nia Patel is one of the creators of our brand new Girls in Marketing courses 🙌 Check out the courses here: https://lnkd.in/ePTGsB3y

We’ve just released two brand new Girls in Marketing courses 🎉 If any of these apply to you… - You’re looking to enter the marketing industry - You’re wanting to progress into a more senior role - You’re hoping to build confidence and gain new skills And you’re also… - Unsure of how to take the next steps in your career - Looking for a new learning opportunity Then our brand new courses could be just what you need! 👉 Laying the Foundations of Marketing and Career Success - a course for early career marketers to help build a solid foundation 👉 Advancing Your Marketing Strategy and Career - a course for mid-level marketers looking to progress their careers Each course is designed and delivered by marketing and business experts and jam-packed with valuable content. Are you ready to end the year on a high? Each course is £199 (incl. VAT) - an investment in your future career.  You can pay for the course yourself or ask your employer to fund the course as part of your training and development. Explore the courses here: https://lnkd.in/ePTGsB3y

We all need a marketing Glinda in our lives ✨ P.s. who is excited for the new Wicked movie? 🧙

New courses coming this Wednesday... Don't miss out 👉 https://lnkd.in/ePTGsB3y

Our brand new Girls in Marketing courses are designed to help you take the next steps in your career, whether you’re looking to find your first marketing role, advance your marketing career, or switch careers entirely. We always want to make sure we deliver content and resources that our community really need so we’ve worked with some amazing guest creators to ensure that these courses are packed with value! Our course creators have a wealth of experience across marketing, mentoring and leadership! Meet the creators: 🌟 Veronica Wood Querales 🌟 Rachelle Watson-Hill 🌟 Nia Patel 🌟 Olivia Mae Hanlon 🌟 Amy Lewin Join our mailing list to hear more and be notified when the courses are released! https://lnkd.in/ePTGsB3y

2025 called, they said your social strategy isn't cutting it anymore 🚫 (ad) According to Hootsuite's Social Media Trends 2025 Report, the future of social media is about pushing boundaries, loosening rigid brand guidelines, and centering creativity in your strategy. Here’s a sneak peek of what you can expect next year: 🎨 AI-powered content creation will be essential: Generative AI is moving from experiment to necessity, becoming an irreplaceable teammate for brainstorming, content creation, and even strategy! 🤝 Outbound engagement is key: Brands, you need to meet your audience where they already are! 👂 Social listening is your new assistant. Advanced insights will help you nail down niche moments that will be sure to resonate with your audience. I’ve seen firsthand how quickly things can change. This report isn’t just about trends; it’s a wake-up call. If you’re not experimenting using generative AI, actively engaging, and really listening to your audience, you’re already behind. Is your social strategy ready for 2025’s biggest shifts? Dive into the report now 👉 https://ow.ly/Zerq50U2yzL

How do you get your customers to leave their perceptions of your brand at the door? No7 Beauty Company did just that with their recent pop up at Westfield London. Working with Heaps + Stacks | B Corp Creative Agency and The Pharm Agency, No7 created a fun and creative experience where visitors to the stand could try out the products without knowing the brand 💄 Reminiscent of a high-end luxury beauty stand with mesh panels and marble counters, the pop-up highlighted the quality of the new Pro Artist range. Split across two days, on the first day the stand remained unbranded and guests ended their visit with a brand reveal and a photo opportunity 📸 Then to gain maximum brand visibility, the stand was refreshed with No7 branding on the second day. We love when brands use in-person opportunities to showcase their products in new ways, creating opportunities for customers to connect with the brand and have some fun 🤩 Did you see visitors sharing this pop-up on social media? 📸 Photos of the stand before and after branding 👇 #ExperientialMarketing

2025 called, they said your social strategy isn't cutting it anymore 🚫 (ad) According to Hootsuite's Social Media Trends 2025 Report, the future of social media is about pushing boundaries, loosening rigid brand guidelines, and centering creativity in your strategy. Here’s a sneak peek of what you can expect next year: 🎨 AI-powered content creation will be essential: Generative AI is moving from experiment to necessity, becoming an irreplaceable teammate for brainstorming, content creation, and even strategy! 🤝 Outbound engagement is key: Brands, you need to meet your audience where they already are! 👂 Social listening is your new assistant. Advanced insights will help you nail down niche moments that will be sure to resonate with your audience. I’ve seen firsthand how quickly things can change. This report isn’t just about trends; it’s a wake-up call. If you’re not experimenting using generative AI, actively engaging, and really listening to your audience, you’re already behind. Is your social strategy ready for 2025’s biggest shifts? Dive into the report now 👉 https://ow.ly/Zerq50U2yzL