Gorilla Marketing

Another year in the bag! 🚀 Thank you to everyone who has been a part of this incredible year! We’d love to sit here and list all of our achievements, clients who are on ‘the books’, amazing results we have created over the last 12 months. But, in all honesty we’re just happy to be celebrating another successful year in an industry where Google keeps giving us lemons! 🍋 We’re grateful to be thriving in an economy which is on its arse. 💩 We’re getting ready for our 10 years in business next year! 🎉 Make Gorilla Marketing a part of your plans for 2025! 🤟🏼

Just as I was about to stick my out-of-office on and quietly divert all my emails to Kyle without him noticing... #Google drops another core update on us. 🚨 The December 2024 #CoreUpdate has arrived just a week after the November update wrapped up. Google hinted we should expect core updates more frequently going forward, so buckle up for what might be a wild 2025! So, what are we seeing so far? This December update already feels bigger than November’s, based on the tools and industry chatter. While it’s still early days, my gut says this one is impacting even more sites, and for anyone hit by the November update, this could feel like a double blow. It’s a nightmare for eCommerce sites right at their peak and for SEOs hoping for a #Christmas break. How’s the update affecting you? Need a hand? We’re here to steady the ship if you need us! 🚨

Congratulations Guilty Coffee on the launch of your insane new website 🤟🏼 ✖️Do we build websites anymore? No  ✖️Could we turn down this amazing opportunity? No  ✖️Is that a gorilla coffee blend I see? Yes What a project - What an amazing month - I need sleep! A massive thank you to our unbelievably talented team - shall we start a petition to start building websites again? 🚨 Make sure your following them on Instagram and TikTok for some amazing perks and even better #coffee! 🔗 guilty.coffee

🌟 Head Of Operations! 🌟 Congratulations to Charlotte who begins her new role as Head of #Operations! Since joining over two years ago, Charlotte has played a pivotal role in our growth, stabilising both our team and client relationships. In her previous role in Client Success, she set new standards for client retention, showcasing an exceptional commitment to excellence. Charlotte brings a wealth of experience from her work with industry giants like #Deliveroo, #Salesforce, #Moonpig, and American Express. She’s also led teams at #Selfridges, collaborating closely with senior stakeholders across a portfolio of exclusive and aspirational brands. If you're looking for help with digital marketing, Charlotte would be happy to connect! 🦍

This year, Gorilla Marketing is proud to support Wood Street Mission for our Christmas Appeal. 🎄✨ Together, we're working to bring joy to thousands of local children living in poverty by distributing toys and gifts to make their Christmas a little brighter. ✨ Our 2024 Christmas donations are underway, and while we wish we could help every charity, we’re doing all we can to spread the festive magic. Wood Street Mission

AI Detectors: Let's talk about them 🚨 AI detectors are often unreliable, flagging even human-written content as AI-generated. Case in point: the Bible was once labeled as 100% AI-generated, a text written over 2,700 years ago! False positives, evolving AI models, and easy workarounds make these tools ineffective. What are your thoughts on the reliability of AI detection tools?

Last week, Connective3 hosted another fantastic digital marketing event at Everyman! 👏🏼 The Gorilla team wrapped up our final #event of 2024, enjoying insightful talks from 13 top marketers from brands like #TikTok Shop, Iglu Cruise, #GIFTA, and more! It was also marked as another occassion where we have tried (and failed) to get John to get up and do a talk! 🤷♀️

Last week, we headed to Leeds for a client visit. 🚝 We reviewed the #successes of 2024, honed in on our key #focuses for the new year and mapped out what’s next. It’s always refreshing to swap the screen for an in-person chat!

Today we released the November 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. This has been added to our Search status dashboard at https://lnkd.in/ezpkZUJw and will be updated when the rollout is complete. For more information about core updates, please see https://lnkd.in/gjkpgQxy The rollout may take up to 2 weeks to complete.

This years #Christmas card has arrived 🎄 8 weekends to go and the #TraffordCentre is already hell on earth! 🦍