Graphite Digital

Artificial intelligence is transforming UX and UI design practices in pharma and healthcare, making digital solutions smarter, more intuitive, and user-friendly💡 In our latest article, Edward Hart reflects on how AI has shaped digital experiences in 2024 and what’s next for 2025. From streamlining research to enhancing UX writing and usability testing, AI is unlocking new opportunities for healthcare design teams🚀 Read more here: https://lnkd.in/e7Rd-HaX #AI #UXDesign #UIDesign #HealthcareInnovation

🌍 The European Accessibility Act (EAA) is coming into effect in June 2025, setting new standards to make digital products and services more inclusive across the EU. For health and pharma organisations, this is a critical moment to assess your digital platforms and ensure they meet accessibility requirements. In a sector where digital tools provide access to critical information, treatments, and support, accessibility is not just about compliance — it’s about delivering experiences that work for everyone, including patients and healthcare professionals with diverse needs 💡 Inclusive design ensures that no one is left behind, helping you build trust, improve outcomes, and enhance the user experience for all audiences. 🔍 Learn what the EAA means for you and how to prepare effectively in our latest article: https://lnkd.in/etyCH2m7 #AccessibleDesign #DigitalExperience #InclusiveDesign #EAA #EuropeanAccessibilityAct

Is someone in your network exploring new opportunities? Or maybe it’s you? 🔍 We’re excited to announce two new openings for an experienced Senior Product Designer 🎨 and a talented Digital Project Manager 🗂️. By joining us, you’ll become part of a dynamic, diverse, and rapidly growing team, driven by a clear purpose - creating meaningful digital experiences that make a real difference to people’s health and wellbeing! Learn more about the role and apply here ➡️ https://lnkd.in/eU-pA5wc (Senior Product Designer) https://lnkd.in/esaTGKgJ (Digital Project Manager)

Healthcare professionals expect digital experiences to be as seamless and personalised as the apps they use daily 🎯 In this article for pharmaphorum our Head of Design, Edward Hart, explores how pharmaceutical organisations can meet these expectations by creating tailored digital solutions that address the unique needs and preferences of HCPs. Discover the key principles for designing engaging, user-centred experiences that ultimately lead to better health outcomes. Read the full article below 👇 #personalisation #uxuidesign #digitalexperience

We’re at the end of our 10-part series on what pharma teams can do to build trust with HCPs through their digital content and platforms! ✨ Part 10 of 10 - There really is no replacement for speaking to HCPs directly about their needs, preferences and day-to-day context when creating content and platforms that resonate. Download our latest whitepaper for more detail: https://lnkd.in/eEuiiD5d #hcpengagement #buildingtrust #uxdesign

We're almost at the end of our 10-part series where we find out what pharma teams can do to build trust with HCPs through their digital content and platforms 🚀 Part 9 of 10 - Make sure that all teams and partners fully understand the regulatory constraints. Sometimes these can be misinterpreted and limit content and platforms unnecessarily. Download our latest whitepaper for more detail: https://lnkd.in/gXZaNQZH #hcpengagement #buildingtrust #uxdesign

In this edition of our Digital Design Essentials newsletter, we’re sharing insights to help health and pharma teams deliver impactful digital experiences as we wrap up the year and look ahead to 2025. Check it out for more on: 📌 How AI is shaping healthcare UX and UI design – and what’s next 📌 Preparing for the European Accessibility Act in 2025 📌 Inspiring the next generation of digital leaders at BIMA Digital Day 📌 Supporting a successful European website launch with tailored user insights And don't forget to subscribe to keep up with our news and insights. #DigitalDesignEssentials #DigitalExperience #UXDesign

In a new article for Innovations in Pharmaceutical Technology (IPT), our CEO, Rob Verheul, explores how pharma companies can transform their approach to digital experiences to better meet the needs of healthcare professionals and patients. Rob highlights the importance of embedding empathy, continuous improvement, and impactful digital engagement into organisational strategies to drive meaningful change. 👉 Read the full article here: https://lnkd.in/e7p3K-aE We’d love to hear your thoughts – what challenges or opportunities do you see for customer-centric transformation in pharma in 2025? 💡 #digitalpharma #pharmamarketing #customerexperience

Last night, the Graphite team came together in Brighton for our annual Christmas celebration! 🎄🥂🍴 The evening was filled with festive cheer as we exchanged Secret Santa gifts, celebrated our incredible team with the inaugural Hexagon Awards 🏆, and enjoyed delicious food, cocktails, and plenty of laughs. It was the perfect way to wrap up the year and reflect on all we've achieved together. Here's to an even brighter 2025! ✨ #wearegraphite #christmasparty #agencylife

Follow our 10-part series to find out what can pharma teams do to build trust with HCPs through their digital content and platforms 💻 Part 8 of 10 - Focus on creating personalised, relevant content that educates HCPs and supports them to deliver for their patients. Download our latest whitepaper for more detail: https://lnkd.in/gxh-HEEf #hcpengagement #buildingtrust #uxdesign