Sampl

How did DESIGNER PARFUMS achieve 3.5x ROI and a 95% recommendation rate?💡 GHOST Fragrances partnered with Sampl to launch their latest NPD through a data-driven sampling campaign. The results speak for themselves: ✨ 12.5% review rate (+200% vs target)
 ✨ 3.5x ROI
 ✨ 81% purchase intent
 ✨ 95% recommendation rate One key to their success was the retailer-focused follow-ups. A nine-day email campaign directed recipients to retailer Superdrug, generating over 12,000 "Buy Now" clicks. Another major driver was focusing on occasional and buying moments. Ghost centred their campaign around a "date night" theme, which significantly boosted purchase intent. With the next gifting occasions just around the corner, now is the perfect time to discover more valuable tips like these in our upcoming webinar hosted by Adam Wright 🚀 Dont miss out, sign up now! 👇🏻 https://lnkd.in/e6SexFXB #TargetedSampling #GiftingSeason #GHOSTFragrance #SamplTech

How can brands optimise sales through seasonal campaigns? 💡 Coming up this Thursday.. The Secrets to Seasonal Success in Fragrance and Skincare✨ Join our host Adam Wright and our panel of top industry voices, including Harriet Smales from The Handbook, Rosie van Someren from The Orange Square Company (Mizensir Genève), and Nicola Truswell from WELEDA UK Don’t miss the chance to learn proven strategies to maximise sales and refine your strategy to stand out in the upcoming gifting seasons! 🛍️ Mark your calendars: 🗓️Thursday, 12 December 2024 ⏰4:00 PM GMT (11:00 AM EST / 8:00 AM PST). Register using the link below!👇🏻 https://lnkd.in/euus6dU2 #Webinar #Fragrance #Skincare #SeasonalMarketing #IndustryInsights #SamplTech

November brought a double Employee of the Month celebration at Sampl! 🎉 Congratulations to Harriet Newell and Hayley Johnston who tied first place with an impressive 21 Big Ups from the team! 🙌 This marks the third consecutive month that the Campaigns team has topped the leaderboard—a testament to their outstanding contributions. What an incredible start for Hayley - Winning Employee of the Month in her very first month at Sampl is no small feat. Her fantastic work and quick adaptability has already made a huge impact! Here’s what the team had to say:
 💬 Harriet: “Always offering to help where she can and in general always being a fab team member” 💬 Hayley: “Big Up to Hayley for such a fantastic first week, already building campaigns and getting stuck in!” Keep up the amazing work 💪 #EmployeeRecognition #SamplSuccess #CampaignsTeam #SamplTech

Exclusive Webinar incoming –– Secrets to Seasonal Success: Fragrance and Skincare✨ In this session, host Adam Wright will lead a panel discussion including a live Q&A. Hear directly from expert panelists including: The Handbook and Mizensir Genève diving into the strategies that make their seasonal campaigns shine. Discover first hand actionable insights, creative tips, and campaign secrets to help your brand stand out during the gifting season. Mark your calendars! 🗓️Thursday, 12 December 2024 ⏰4:00 PM GMT (11:00 AM EST / 8:00 AM PST). Don’t miss this opportunity — keep an eye out for updates to follow! 🔔 #FreeWebinar #BrandInsights #SamplTech

Excited to share our partnership with The Estée Lauder Companies Inc. 🚀 When ELC Germany approached Sampl, they were looking to solve an all-too-common challenge: lack of live visibility into their sampling campaigns. End-of-campaign reports left no room for real-time adjustments. With Sampl’s real-time dashboard, they achieved: ✔️ 100% increase in marketing opt-ins. ✔️ 20-30% increase in engagement. ✔️ Massive time savings with instant access to campaign data. For the Estée Lauder team, smarter sampling wasn’t just about efficiency — it was about building deeper connections with their luxury customers. In the words of Käthe Schulz, Media Manager at ELC Germany: “The data access, the performance, the communication, and the responsiveness of Sampl’s team make us excited to have them as a partner.” Read the full case study here: https://lnkd.in/euKtPrhy

Looking to gather meaningful reviews ahead of the Valentine’s Day rush? 🛍️ Take inspiration from Groupe Clarins who generated over 900 detailed reviews during the launch of their new Lip Oil Balm. 💄 Reviews like these can significantly influence gifting-season purchases. Now’s the time to create your own sampling campaign to increase reviews, and sales conversion for gifting season. Here’s what Clarins achieved through their campaign: 💙 966 in-depth reviews 💙 83% purchase intent 💙 91% of participants loved the product 💙 8,282 new CRM opt-ins By targeting the right audience, fostering authentic engagement, and gathering actionable feedback, Clarins delivered a campaign with measurable impact. You can achieve the same 🚀 #GiftingSeason #DataDrivenMarketing #SuccessStory #SamplTech

10% boost in brand awareness? Here’s how Revlon achieved it! 🎯 Revlon needed to reach new audiences without increasing their budget. Managing sampling campaigns in-house had become time-intensive, and high-priced sampling contracts were holding them back. By teaming up with Sampl, they were able to: ✅ Cut costs by 20% with our targeted, scalable sampling solutions. ✅ Gain end-to-end campaign support, freeing up their team to focus on growth. ✅ Use SamplMatch to pinpoint high-value customers for maximum engagement. The Results Speak for Themselves: 💙 200% increase in fragrance sampling campaigns over 3 years. 💙 10% boost in brand awareness. 💙 Reliable ROI for 20+ fragrances. Ready to see how this can work for you? Let’s talk! #SuccessStory #BrandGrowth #SamplingSolutions #Revlon #SamplTech

Finishing of the year with a mini tour of a couple European cities! 🏙️ A few of our fantastic team members — Dominique Dale, Tatty Frankland and Rikki van Berkel — had the pleasure of visiting Brussels and Milan to meet with one of our favourite clients, Puig. 💙 The trip was a perfect blend of reflecting on this year's successful campaigns and diving into exciting plans for 2025. 🚀 The team loved connecting the amazing Puig team, strengthening relationships, and experiencing where the magic happens. ✨ #Puig #SamplTech #TeamTrip #HeresToTheNewYear

Guess who was featured in the November vol.1 issue of The Fragrance Foundation Stories newsletter? 📩 Subscribers heard from our CEO, Matthew Huntly, on how our data-driven sampling campaigns are shaping the world of fragrance for brands like Creed, Revlon, Puig, and The Estée Lauder Companies Inc. Here are some intriguing Q&As from the newsletter: 💙Fragrance is an intangible product; how does sampling assist in building brand awareness that, in turn, can generate results? Fragrance is one of those things you need to try before you buy. Sampling bridges the gap between fragrance's intangible nature and the consumer's need to experience it before purchasing. By providing physical samples, we enable consumers to engage with the product in their own homes, which is more memorable and can significantly influence purchasing decisions. This allows brands to have a one-to-one moment with the customer and leads to higher conversion rates vs. traditional advertising. ----- 💙Can you run through a case study with us of a solution for a brand you have helped within the fragrance industry? Certainly. One that stands out was with The Orange Square Company to promote Creed’s best-selling fragrance - Aventus. The objective was to target a specific audience of premium consumers in the lead-up to Christmas. They wanted to enrich their data, gather reviews, and drive traffic to their online store. We crafted a sampling experience that aligned with the Creed brand, using premium packaging and inserts, providing faster delivery, and creating a tailored digital journey to complement the sample and drive further engagement. You can check out the full case study on our website. ----- 💙What can we keep an eye out for from Sampl in the foreseeable future? We’re investing heavily in our platform, and our enhanced AI analytics tools will provide even deeper, more actionable insights into consumer behaviours and campaign performance. Other developments are driving improvements in media performance and ROAS, driving down the cost of engaging and converting relevant audiences. Specifically for the fragrance market our new FragranceMatch technology is going to build on our historic success in matching people to the best fragrances with a fresh, exciting UX. The impact was significant. The campaign generated over 5x ROI directly from the activation. We also helped them acquire thousands of new marketing opt-ins and over 1,100 new reviews. ------- If you missed it this time, visit the link to stay up to date with future 'Fragrant Fridays' newsletters 🔔 https://lnkd.in/eNNYfSpr

"How will our sampling campaign drive in-store sales?" The answer lies in our NearStore feature. Brand and trade marketing managers often face the problem of converting trials into purchases, especially when there’s no straightforward way to guide consumers to a store. NearStore uses location data to display the closest store to the consumer where they can head to purchase the product. 🛒 Coupons can be paired with the NearStore feature to further increase conversion and give a direct measure full funnel. Want to see it in action? 🚀 Try out our interactive demo and read more here 👉 https://lnkd.in/e_nXAXzt #NearStoreFeature #SamplTech