Hallam

We were delighted to welcome clients, partners and new faces for our Christmas Breakfast Briefing and final event of the year 🎉 Sharing insights from across our Paid Media, Performance, and Data & Insights teams, we saw presentations from Molly Watters, Simran Harichand, Ben Wood and Jonathan Catton on how you can level up your strategies in 2025, take more risks, and even achieve the impossible: have fun with GA4. Thank you to everyone who attended. It was a wonderful way to conclude this year’s events programme. We’ll be back in 2025 with a bang 💥

Hyper-targeting your marketing might seem appealing; however, in today’s digital marketing landscape, we need to reduce our reliance on it. Whilst it might seem precise, efficient, and the best way to achieve the desired outcome with minimal effort, in reality, it’s seldom any of those things. For The Drum’s B2B focus week, our Head of Strategy, Jack Morgan, explains why this approach is beset with problems 👇 https://lnkd.in/epam9kCj

🛍️ Black Friday is upon us, but is the event still as relevant as it once was? In this piece for The Drum, leading marketers - including Hallam's Alex J. - give their opinions on Black Friday's future and what it means for your marketing strategy 👇 https://lnkd.in/e6DShtDS

Looking for the hottest Black Friday deals? Well, I’m afraid this newsletter will not help you in the slightest. However, if you’re looking for marketing insights, events and updates, then keep on reading. #BlackFriday #DigitalMarketing #DigitalMarketingTrends

📱Case study: Driving app growth in a new territory for Nutracheck Nutracheck, a leading calorie-counting app, has been helping people hit their weight goals since 2005. We started working with the organisation in 2020 and, over the last year, our strategy has shifted to focus on app registrations rather than just instals, particularly in new territories. So far this year, overall app growth is up 26% compared to last year. And in our new market, app registrations have jumped by 42%, with first purchases up 46% 📈 Read more about how we did it: https://lnkd.in/esdBKjdS 

Winter has well and truly arrived this week, and what better way to warm up than with a hot drink and the Hallam LinkedIn newsletter?! Keep reading for insights on what businesses need to know regarding the latest ChatGPT search update, the importance of storytelling in SaaS and how you can optimise your web design to appeal to decision-makers. #DigitalMarketing #DigitalMarketingTrends #DigitalMarketingWeekly

There's not long until this year's major shopping event, but does Black Friday still hold the relevancy it once did? And what does a smart marketing strategy look like in the remaining days before the event? Leading marketers, including our very own Alex J., spoke to The Drum about this topic and how emerging brands in particular can utilise the day's hype for long-term gain. Read here 👉 https://lnkd.in/e6DShtDS

🎄 It's what you all wanted for Christmas, right?! 🎄 Our Breakfast Briefing is back for a special Christmas edition! Join us on Wednesday 4th December at our Nottingham HQ for talks from our Paid Media, Creative and Data departments that will leave you feeling excited for 2025 and beyond. As always, the event, pastries and hot drinks are free, but spaces are limited so secure your space now 👉 https://lnkd.in/efV_Cks5

In September, we welcomed hundreds of marketing delegates to the Broadway Cinema for 2024’s instalment of the Nottingham Digital Summit. As ever, all proceeds from the event went towards a local charity and this year it was the phenomenal Rainbows Hospice for Children and Young People 🌈 We are delighted to announce that the total raised was… £15,316.75 🎉 A massive thank you to everyone involved in this year's event, including our sponsors, speakers, and everyone who brought a ticket. You've made a real difference to a truly exceptional charity. Keep your peepers peeled for news on 2025's event 👀 https://lnkd.in/ef39sWxp

What do you want for Christmas? If it’s the Hallam LinkedIn newsletter in your feed, then good news - Christmas has come early! Keep reading for the return of our Breakfast Briefings, how we helped a leading health app grow its market share and a roundup of all the news you might have missed in October. #DigitalMarketing #DigitalMarketingTrends #DigitalMarketingNews