HireBOB.ai

We are looking forward to a brilliant event this week hosted by Stable Events, as PAF Europe 2025 begins. Justin Mendleton will be attending this years event to showcase the impact of AI employees across the leisure sector.

Thank you to Sal Pellegrino and the team for another brilliant Fitness Industry Suppliers Association event. Terry Woods, our North American CEO, attended the FISA West event to be part of key discussions, panels and meeting that highlighted a theme of ‘adapt or get left behind’. It was great that AI featured strongly in the event, with two powerhouse keynotes setting the tone for the future of fitness: Cedric X. Bryant, Ph.D., FACSM highlighted: ✅ AI in Fitness – AI is transforming the industry. It must be personable and deliver a measurable ROI. Murphy Research doubled down on AI as the bridge between physical and digital fitness: ✅ Gen Z Engagement – AI personalizes workouts, connects members socially, and enhances the digital-first experience. ✅ Operational Efficiency – AI enhances staffing, predicts churn, and personalizes interactions to maximize retention and growth. ✅ Strength Training Revolution – AI-driven coaching makes strength training accessible, adaptive, and personalized. ✅ Holistic Wellness Focus – AI tracks recovery, stress, and confidence to optimize well-being beyond just weight loss. ✅ Seamless Digital Integration – AI streamlines check-ins, class recommendations, and equipment access for a frictionless gym experience. Jason Gottlieb Heath Debish Tricia Jefferson Jeff Dilts Donna Lins Eric Weber Ken Reinig

We are excited to be attending the Fitness Industry Suppliers Association West Conference later this week at the incredible The Seabird Ocean Resort & Spa, California. With over 600 operating clubs represented and a fantastic program of sessions, speakers and round-tables planned, this years event promises to be an excellent showcase for the fitness sector. Sal Pellegrino, Cedric X. Bryant, Ph.D., FACSM, Madeline Luedke, Terry Woods, Justin Mendleton.

We are thrilled to welcome Terry Woods to our team as CEO of North America. You can catch up with Terry at the upcoming Fitness Industry Suppliers Association West and Health & Fitness Association (formerly IHRSA) conferences.

AI conversations can be just as supportive as human ones! Here is a great example of how AI Employees can build rapport through empathy and understanding.

Thank you to active-net for a brilliant Private Sector event yesterday. It was great to catch up with friends from across the sector, talk to many organisations about the impact that AI employees are having on efficiency and commercial performance, and to be invited to contribute to the panel discussion on the importance of data. Thank you David Monkhouse FCIMSPA Julie Allen, Richie Allan and Jo Monkhouse.

If you are attending the active-net Private event on Wednesday this week, be sure to say hi to Tamara Bailey and Justin Mendleton. Tamara will be delivering a "Data Behind The Opportunity" workshop alongside Julie Allen and Neil King. We are looking forward to a great event.

We are extremely excited to announce the appointment of Terry Woods to the role of CEO, North America. Having spent 26 years working with some of the sector's biggest brands, fulfilling Product Management, Customer Support, Sales and Operations roles, and most recently as Vice President of Sales for Myzone, Terry will bring a valuable perspective into AI's application in sales and service functions. If you would like to contact Terry, please reach out to terry@hirebob.ai

Following the launch of AI employees for both cancellation prevention / recovery and Health Referral in 2024, Abbeycroft are further extending their use of AI employees to now include new Sales and Service agents in the coming weeks. It is great to see how AI is being utilised more and more for driving efficient and improved performance across the sector. Claire Turnbull Paul Standrin

We are excited to announce that Fitness4Less, Welcome Gym and Top Notch Gyms will soon be deploying HIREBOB.AI employees to nurture and support the sales processes across their combined 13 locations. More detail to come soon!