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Is Your Brand in ChatGPT’s Good Books? 🫣 Here’s why Google rankings might matter 👇 A new study by Seer Interactive has spilled the beans: if your brand’s lounging on Google’s first page, it’s far more likely to catch ChatGPT’s eye. Yep, those top rankings aren’t just for humans anymore; AI is paying attention too. What matters? 🌟 Google’s page 1 = prime real estate There’s a decent connection between Google’s page one spots and LLM mentions. A correlation of around 0.65 says you’re more likely to get a shout-out if you’re hanging with the top players. 🌟 Bing’s a player Ttoo Sure, Bing’s influence is a touch weaker (correlation of 0.5 – 0.6), but don’t sleep on it. Every bit helps when it comes to being AI-relevant. 🌟 Backlinks aren’t the magic wand Thinking loads of backlinks will make you AI-famous? Think again. Seer’s study found no significant link between backlinks and mentions. 🌟 Content variety isn’t a game-changer Experimenting with content types (video, blog, etc.) is great for your audience, but it’s not a guaranteed way to grab ChatGPT’s attention. While it’s clear that top rankings boost your chances of AI mentions, they’re not the be all and end all. It’s time to think beyond the basics: think bold PR campaigns, strategic partnerships, and getting creative with how your brand shows up online.

🚨 LINKEDIN TAKEOVER 🚨 Finley Constable here! (The latest addition to our Paid Media team.) I thought I'd give you a little insider info to joining a Paid Media team and my 3 biggest learning curves 😬 1️⃣ Learning the Language of PPC When I first started, I was surprised by how many key terms and metrics there were in Paid Search. For the first few weeks, it felt like everyone around me was speaking another language! Search Engine Land’s PPC Periodic Table was a huge help, and over time, I started using the terminology in my daily work—though I still need a quick Google search every now and then! 2️⃣ Mastering PPC Practices Keywords, Sitelinks, PMax… these were completely new to me just five months ago. Now, they’re part of my everyday tasks. It took a lot of trial and error to understand the tools and create effective PPC ads, but with guidance from those around me, I’ve gotten the hang of it and can now navigate PPC platforms with ease. 3️⃣ Improving Reporting Skills Getting to grips with PPC practices was one thing, but figuring out why certain things were happening and explaining them to clients in reports was another challenge. Two areas I initially struggled with were understanding what different clients expected from reports and getting the structure and tone right. With detailed feedback from my managers, I’ve been improving each week. While my reports are still a work in progress, I now feel confident writing them for clients across various industries. What were your biggest learning curves at the start of your career?

Who’s gonna tell Kanye he needs to optimise his homepage for “Yeezy”…

We're delighted to announce that Emma Malcolmson has been promoted to Digital PR Account Manager! 🌟 🚀   Having achieved outstanding results for all her clients, wowed everyone with her creativity and supportive nature, it's a well-deserved promotion! Huge congratulations Emma! 🙌

🚨 Are you overlooking simple PPC optimisations that could unlock BIG results? 🚨 It’s the small tweaks that can make the biggest impact in paid media. If you’re not giving attention to these key areas, your campaigns might not be reaching their full potential: 💡 Fresh, varied ad copy: Boring, repetitive ads get ignored. Keep yours engaging by refreshing and diversifying your headlines and descriptions while clearly highlighting your USPs. 🔑 Keywords in the right places: Ensure your target keywords are front and centre in both your headline and description - it’s the first step to relevance. 🎯 Up-to-date assets: Outdated visuals or assets can damage performance. Make sure everything under-performing is removed and replaced with fresh creative across your campaigns. 🧹 Housekeeping: Now that the festive season is over, it's time for a clean-up. Remove old ads and labels to avoid confusion and errors. 🗣️ Consistent brand voice: Your tone matters! Align your ad copy with your brand’s voice to drive deeper engagement and resonate with your audience. The new year is the perfect time to hit the refresh button on your ads. A little TLC now can lead to returns in 2025. 🚀 We specialise in maximising ROI with data-driven, highly-optimised paid media strategies. If your ads need a boost, reach out to ensure you’re ready to excel this year! 🤝

Google Ads is gearing up for a ‘seismic shift’ in search behaviour – and AI is at the heart of it. 🚨 According to Brendon Kraham, VP of Global Search Ads and Commerce, the transformation ahead is set to surpass even the mobile revolution, reshaping how users discover information and engage with businesses. For advertisers, it’s a wake-up call: adapt or get left behind. ⏰ Here’s what’s changing: 1️⃣ Search behaviour goes multimodal: Beyond keywords, AI will enable richer, more interactive search experiences. 2️⃣ AI-powered creative tools: Marketers will have new ways to craft more dynamic and personalised campaigns. 3️⃣ Enhanced measurement: Cross-channel insights will get a serious upgrade. Why does this matter? 2025 will be a turning point for how consumers find products and services. Those who embrace Google’s AI-driven advertising tools (like PMax, Demand Gen, and revamped Search capabilities) will be miles ahead. But let’s be honest: it won’t be perfect straight out of the gate. Testing, learning, and optimising will be key to finding what works. The bigger picture: This push ties into Google’s broader AI ambitions under Sundar Pichai’s Gemini platform, all while juggling competition and privacy challenges.

New Year, New.... Job? We’re looking to appoint a Junior Content Executive to join our Organic Performance team. ✍ This is an amazing opportunity for someone who is passionate about writing, and looking to develop their career in a fast growing and well established agency. If you're a natural wordsmith, we'd love to hear from you. 🙌 Link in the comments below.

Meta is changing and limiting targeting 🎯 To increase users' privacy, Meta is phasing out the ability to exclude specific detailed targeting. Ads which breach these new data rules may need to be adjusted to run across Meta platforms. What you can do to protect your ads? 🛡️ ✅ Set up pause alerts to catch ads being paused ASAP ✅ Check reporting more regularly to flag missing data which could've been caused by a paused ad ✅ Test broader audience segments to prevent ads breaching new privacy rules How is Meta helping users to increase their privacy? 🕵♀️ 🆕 Facebook is reducing the cost of the 'no ads' subscription by roughly 40% 🆕 This prevents some user data being captured, meaning less personalised ads will be shown to them 🆕 Users who have this subscription will be delivered more generic ads rather specifically targeted ads Whilst increasing user privacy, it does have the potential to increase CPC and CTR for ads which are impacted by these new changes. These changes could impact the percentage of relevant people seeing your ads. 😬 What do you think about these changes?

Your 2024 Beauty Industry Report has arrived 💄 📈 The UK beauty and personal care market has faced some turbulence over the last few years, but is ‘the lipstick effect’ still relevant and true? Could the cost of living crisis be a window of opportunity for beauty brands?   This report uncovers trends, forecasts and insights surrounding the beauty industry to support marketers with sustainable growth plans. Download yours now - link in the comments below. 👇

What are topic clusters and we do you need them? 1. Improved SEO Search engines are moving beyond keywords to focus on user intent and topic authority. By clustering related content, you signal to Google that your site is a trusted authority on the subject, ultimately leading to higher rankings. 2. Enhanced user experience Topic clusters make it easier for users to find the info they need. When your content is logically organised, visitors can seamlessly navigate through related resources, keeping them engaged and increasing dwell time. 3. Boosted internal linking Effective internal linking within clusters not only aids SEO, but also encourages users to explore more of your website. This reduces bounce rates and improves conversion opportunities. 4. Content longevity With a strong cluster strategy, your pillar pages become evergreen hubs. When supported by updated cluster content, they remain relevant and continue driving traffic over time. Want to know how to create your own clusters? Link in the comments below 👇