Honchō

New Year, New.... Job? We’re looking to appoint a Junior Content Executive to join our Organic Performance team. ✍ This is an amazing opportunity for someone who is passionate about writing, and looking to develop their career in a fast growing and well established agency. If you're a natural wordsmith, we'd love to hear from you. 🙌 Link in the comments below.

Meta is changing and limiting targeting 🎯 To increase users' privacy, Meta is phasing out the ability to exclude specific detailed targeting. Ads which breach these new data rules may need to be adjusted to run across Meta platforms. What you can do to protect your ads? 🛡️ ✅ Set up pause alerts to catch ads being paused ASAP ✅ Check reporting more regularly to flag missing data which could've been caused by a paused ad ✅ Test broader audience segments to prevent ads breaching new privacy rules How is Meta helping users to increase their privacy? 🕵♀️ 🆕 Facebook is reducing the cost of the 'no ads' subscription by roughly 40% 🆕 This prevents some user data being captured, meaning less personalised ads will be shown to them 🆕 Users who have this subscription will be delivered more generic ads rather specifically targeted ads Whilst increasing user privacy, it does have the potential to increase CPC and CTR for ads which are impacted by these new changes. These changes could impact the percentage of relevant people seeing your ads. 😬 What do you think about these changes?

Your 2024 Beauty Industry Report has arrived 💄 📈 The UK beauty and personal care market has faced some turbulence over the last few years, but is ‘the lipstick effect’ still relevant and true? Could the cost of living crisis be a window of opportunity for beauty brands?   This report uncovers trends, forecasts and insights surrounding the beauty industry to support marketers with sustainable growth plans. Download yours now - link in the comments below. 👇

What are topic clusters and we do you need them? 1. Improved SEO Search engines are moving beyond keywords to focus on user intent and topic authority. By clustering related content, you signal to Google that your site is a trusted authority on the subject, ultimately leading to higher rankings. 2. Enhanced user experience Topic clusters make it easier for users to find the info they need. When your content is logically organised, visitors can seamlessly navigate through related resources, keeping them engaged and increasing dwell time. 3. Boosted internal linking Effective internal linking within clusters not only aids SEO, but also encourages users to explore more of your website. This reduces bounce rates and improves conversion opportunities. 4. Content longevity With a strong cluster strategy, your pillar pages become evergreen hubs. When supported by updated cluster content, they remain relevant and continue driving traffic over time. Want to know how to create your own clusters? Link in the comments below 👇

We can't help with a last minute Christmas Gift Guide, but can we tempt you with a PPC Christmas Prep Guide? 🎄🎁 ✨ ✨ ✨ 🎅 Can you bring some festive cheer to your ad copy? Look at adding relevant Christmas ad copy, from ‘Order in time for Christmas’ to ‘Stocking fillers’ to catch the eyes of Christmas Shoppers. Just make sure to remove these from your ads when they are no longer relevant. 🎅 Are you targeting Christmas related keywords yet? Don’t miss out on opportunities - include keywords related to gift-buying and gift guides. Add ad groups to help serve targeted ads to potential customers. 🎅 Ramp up for Christmas spending - but keep it efficient! Make sure campaigns aren’t limited by your budgets - bump up spending where you can and take advantage of any last minute shoppers. Be ready to bring these budgets back down after Christmas to avoid impacting efficiency. 🎅 Prepare a winter sales checklist ahead of time Don’t get overwhelmed and miss anything during the winter sales period - create a checklist. This can include making sure ads with winter sale copy are live, updating images for PMax campaigns and ensuring assets such as sitelinks and promos are live. Remember to utilise rules for automatic bulk changes. What would you add to our list to bring you more festive cheer? 🌟

Honcho Ho Ho 🎄✨

We're sleighing this Save the Children UK Christmas Jumper Day! 🎄

Honchō DPR team’s 2024 results wrapped (as inspired by Ellie Morgan ✨) 🗞️ over 4,700 pieces of coverage in 640 different publications 🔗 over 4,000 backlinks 🔢 average link DR of 56 ⭐️ our top publication on the year was MSN with a total of 67 backlinks secured. Following MSN was Yahoo (66 backlinks), BirminghamMail (34 backlinks), Daily Express (33 backlinks) 🧍1 new team member in the iconic Naomi Willett from 386!! applicants (who uses this emoji excessively) 🤝 7 new client wins 🏆 2 award wins from 6 nominations 🎤 1 conference talk by Louise Ali 2024 has been a wild year for our team, but I’m so proud of everything we’ve achieved as just a team of 4 ❤️ Now for our “end of year love in” session next week when I’m back from annual leave where we’ll set our personal goals for 2025 - with a personalised pub quiz from Lauren Watson no less! You can take a look at each of our fav pieces of coverage from 2024 in the comments below👇

2025 is just around the corner, but what's in store for SEO next year? Luckily we've got our crystal ball to hand 🔮 Here's our predictions for key trends and developments in SEO during 2025: Link in the comments 👇 👇 👇

I’ve loved working with the team at Wealthify again on their Digital PR offering over the past 6 months and even more excited to be working with them again into 2025! And last week at the UK Search Awards, I’m so proud that the Honchō team took home the Best Use of Search - Finance award for our ‘Nepo Savers’ campaign ✨🥳🏆 Nepo Savers is a campaign all about the financial differences between adults who receive savings from the ‘Bank of Mum and Dad’ vs those who don’t 💰 Links to case study and onsite content in the comments ⬇️⬇️