House 337

Over the moon that our Sky Zero "Walk of Fame" campaign 🥇WON 🥇 best campaign in the Leisure category at yesterdays Ad Net Zero Awards. Big shout out to the House 337 for creative work that motivates positive behavioural change for the planet 🌍

🙏Big thanks to House 337 for hosting an excellent discussion around building brands through sports sponsorship. ❤️ Loved the debate around how we need to move forward from the lazy attitude that just slapping a logo, picture of an athlete or some lazy cliché around the power of sport is sufficient to activate a sports sponsorship investment. 💡Also the point that many sports rights owners are effectively SMEs with disproportionately high awareness, so there’s a huge opportunity for brands to create genuine partnerships with them. But more than anything else I really liked the friendly, inclusive and respectful vibe of this event, which was also a bit like attending a reunion for me. My old Sony Ericsson colleague MELISSA NOAKES , now Head of Sponsorship and Events at Santander, was dropping truth bombs and smart takes aplenty on the panel, as was my fabulously smart friend and sports marketing legend Ellie Norman It was fascinating to hear what another of my old brands is up to, and how far it’s moved on (in a very good way) from Liseli Sitali of Expedia. Meanwhile Josh Green, from my former US base of Boston delivered so many great thought provoking lines, I couldn’t write them all down in time. Gill Huber was a brilliant and very funny facilitator…Panelist- “That’s a good question.” Gill “I know it is.” 🤣 Plus I got to catch up with my old mucker Dan Saxby, reminisce about working on the Sony Ericsson WTA Tour and LG Electronics F1 Sponsorships and meet some of the friendly team from MSM to find out a bit about what they’re up to: Marco Pollecoff Elliot Smith Chapeau to all involved.

Last night myself and Evangeline clegg popped up the road to Oxford Street to attend a talk at House 337 😊 It was my first time at the 337 home and what a great space! There was already a buzz in the room by 5.30pm, so we knew this was going to be a good one..and we weren’t let down. With such an epic panel, the room discussed all things Sports, Sponsorship and its relationship with brand and brand building. The 60 minutes flew by and the conversation flowed. What I took away… 1. As agency partners, do your best to get teams talking. Brand and Sponsorship need to work together. #nosilousplease 2. You can never ask early enough the question ‘why?’ - ‘why are we doing this?’, ‘what is the objective’ - if it isn’t going to work for all parties…walk away. 3. The love of Sport isn’t enough - When it comes to creating great work, loving Sport isn’t enough! Dig deep, challenge yourself, be brave, be BOLD! Find an insight!! #lovethis 4. Measurement - You can’t just focus on the short term metrics or even just the number. Brand building takes time, you need to be prepared to optimise and pivot…but also as part of measurement, we need to be asking ourselves ‘what was the impact?’ & ‘How did we make people feel?’ Thanks to the guys at House 337 for having us and a massive thank you to Liseli Sitali Ellie Norman Josh Green MELISSA NOAKES and Gill Huber for hosting. You guys smashed it! 💥 I look foward to the next one! 😉 #brandbuilding #sponsorship #advertising #greatwork #sport #sportsponsorship #effectivness #greatwork

As we enter the festive season, Associate Creative Director Louise Canham shared her opinion to LBBonline - Little Black Book about the new John Lewis & Partners Christmas ad. “Setting scenes in the actual store? Brilliant choice—own it! The nostalgia for my own childhood hits perfectly. I also appreciated the nod to the less-than-perfect family moments (even if it’s set in a massive house!). Is mum still around? Perhaps not. Am I spending enough time with my own parents? Perhaps not. That struck a chord, intended or not.” You can read more of Lou’s thoughts using the link in the comments.

Students of the non-profit organisation Brixton Finishing School, in collaboration with House 337, are teaming up with Brixton-based London Beer Lab to help young creatives gain exposure at London’s top agencies. The idea is simple. Breaking into the creative industries is a major challenge for underrepresented groups. It’s near impossible for students to get their work in the hands of agency decision-makers. But, one thing that’s easy to get into those same hands? Beer. That’s why the work of Brixton Finishing School students will feature on the labels of every House Beer can. Find out more about this exciting initiative by clicking here: https://hubs.la/Q02YJnHW0 #creativenews #creativity #diversity #inclusion #youngcreatives #adland #advertisingnews #creativenews #uk #brixton #beer

Beer that does good? Cheers to that 🍺 We’ve teamed up with Brixton Finishing School and London Beer Lab to tackle one of the biggest challenges in the creative industry: getting underrepresented talent noticed. Student artwork from Brixton Finishing School is now featured on the labels of every House Beer can. We’re calling on agencies to make a simple switch—stock House Beer at your office events and help fund the next generation of creative talent while showcasing their work to decision-makers across the industry. Thank you to LBBonline - Little Black Book for your support on this and being our official Media Partner! You can read more about our exciting initiative using the link in the comments. If you're an agency and interested in becoming a founder, please contact Lauren Estwick at lauren.estwick@house337.com

Our exclusive in-person event is just days away, and we can’t wait to see you all! Join us on Thursday at 4pm at our HQ for a panel discussion about how brands can make the most out of sponsorships. Come along and engage with industry leaders as they share insights and knowledge on why contextual relevance is crucial, why creativity outperforms reach and the ROI potential. It’s not too late to join us, secure your place today using the link below.

We had a great time yesterday at the Retail Week Innovation Summit, connecting with some great brands in the Retail sector. Our brilliant 💡James Poulter, Head of AI and Innovation, was part of an interesting panel who explored how innovative AI can enhance brand experiences, strategies for building customer trust in new technologies, and ways for retailers to future-proof their businesses through effective collaboration and stakeholder engagement. Watch the video below to hear a snippet.

We’re so happy to support our client E.ON UK in delivering positive social impact through sport where they’ve now been recognised by the Laureus Sport for Good Index. E.ON UK drives positive social change through strategic sports partnerships that promote sustainability, diversity, and community involvement. Collaborating with The Football Association, Veloce Racing, and Nottingham Forest F.C, E.ON UK is committed to building a more sustainable and inclusive future for sports while empowering communities to drive positive change. You can read more the Sport for Good Index below, the link is in the comments. #SportforGoodIndex #SportsBiz #socialimpact

For the second year in a row, we took part in the IPA (Institute of Practitioners in Advertising) Advertising Unlocked initiative. The goal for the day was to give the next generation of talent the opportunity to learn more about the different roles within the industry. We welcomed some fantastic Year 12 students from La Retraite Roman Catholic Girls' School to take part in an exciting brief for Anchor butter where they pitched a tv advert idea to our panel. A big thank you to La Retraite Roman Catholic Girls' School school for joining us!