Hype & Genius

From Creative To Creative Entrepreneur.... The Hype & Genius Creative Business Incubator - a free flowing space that allows creatives to turn their practices into viable businesses with proper infrastructure and support 💛

Join our business incubator and start your 2025 launching that business idea you’ve been putting off! Get your creative business idea out of your head and turn it into a reality with our bespoke business incubator. Targeted at creative entrepreneurs aged 16-30 who are keen to launch a business, but don’t know how- our incubator set across 3 essential workshops, will show you how to understand business fundamentals, finance forecasting and marketing and branding! The best part is, we do all of this during our workshops so by the end of the sessions you will have a registered business, a financial forecast and a robust branding campaign! We know getting your business off of the ground can be daunting- especially in todays climate, but we will provide the opportunity to network with other entrepreneurs, learn in an business orientated environment and get the support needed to elevate your business ready for launch! Following this, we will select 5 businesses to offer a place at our pop-up shop, where we will support you in getting marketing materials, sharing and launching your products to the public! All you need is: To be Aged 16-30 To live in (or your business operates in): Waltham Forest, Tower Hamlets, Newham or Hackney! To have a creative business idea!

✨ 2024: A Year to Remember ✨ As the year comes to an end, I can’t help but reflect on the incredible highs, challenges, and growth I’ve experienced on my career journey. A year ago, I felt disheartened—holding a degree but struggling to find a job after two years. Determined to turn things around, I took a leap of faith and completed a 12-week digital marketing course, scoring an incredible 90%! That decision was the first step toward a year of transformation. Volunteering Highlights: I had the opportunity to: - Join the Social Media Team for Hype & Genius Music Showcase, empowering creatives and amplifying talent. A huge thank you to the team for allowing me to be apart of something special! - Volunteer at Gen Z Careers Conference 2024, connecting with top recruiters and professionals from companies like VaynerMedia, J.P. Morgan, HSBC, Warner Bros. Discovery, and more. A huge thank you to Austin Okolo and DIVERSE. for such a dynamic experience! Career Milestones: This year, I joined dentsu as a Programmatic Junior Associate—a role that introduced me to an amazing team and new opportunities to grow. I also participated in The The Elephant Room one-month mentorship program in collaboration with WINGSTOP UK (Lemon Pepper Holdings Ltd) , meeting incredible mentors, and co mentees , who truly inspired me. Looking Ahead: To top it all off, I’ve been accepted into the LEAP programme at Dentsu—a chance to continue building my skills and advancing my career in 2025. And if that wasn’t enough, I’ve also started a business venture set to launch in the new year. Stay tuned—exciting things are coming! 🚀 Reflecting on this journey, I feel like I’m living in my testimony—a testament to perseverance, faith, and the power of taking action. Thank you to everyone who’s been part of my story this year. ❤️ #2024Wrapped #GrowthJourney #DigitalMarketing #CareerDevelopment #Entrepreneurship

Yesterday was a great day of networking at Ditto Music’s Meet the Music Industry event! although I’m not a part of the music industry I definitely learned a lot. A big thank you to Hype & Genius for the complimentary tickets!!

During summer, Hype & Genius held a music camp at TYX Studios to provide 15 artists, producers, musicians and engineers free professional studio space in order to collaborate and complete unreleased music. In our commitment to building an anti-exploitative creative industry, we are constantly thinking of new ways to make the industry fairer. This type of camp costs thousands of pounds to run and organisers would usually take a percentage of the master royalty if they offer these opportunities for free. Meaning that most of the time, artists without money or knowledge of how the industry works are disproportionately exploited. We allowed all of our creatives to own 100% of their music and charged £0 for this camp. We’re trying to prove that alternative and fair models work, despite what the industry might say. We had 202 applications and Khadijah (Dee) Noel personally listened to every submission to select the line up and curate and A&R these rooms. It’s just the 2 of us and both of us do this in our (very limited) spare time because we’re passionate and serious about disrupting the status quo of the creative industry. If anyone would like to collaborate with us on creative projects that promote fair treatment for creatives of any industry- hit us up 🫶🏽 And listen out for all the new releases coming soon ❤️🔥

Warner Bros. Discovery & Hype & Genius thank you for such an inspiring day of networking!

Last week Friday, I had the privilege of spending a wonderful and insightful day at the Warner Bros. Discovery office in London! 😆 It was an amazing opportunity to explore the work environment, speak to talented employees, and dive deeper into the entertainment industry as a whole. The experience truly highlighted the passion, creativity, and innovation that drive this iconic brand forward🔥 A special shout-out to Hype & Genius for the phenomenal work they’re doing to inspire and transform the lives of creatives. Their dedication to fostering creativity and opening doors for emerging talent is nothing short of inspiring 🙌🏾 Feeling motivated and excited for what the future holds in this ever-evolving industry! 🎬✨ #warnerbrosdiscovery #hypeandgenius #inspiration #creativeindustry #entertainmentindustry #grateful #careerjourney #seeyouatthetop

Last week Friday, I had the amazing opportunity to attend Hype & Genius X Warner Bros. Discovery Day, and let me tell you, it was a game-changer.🙌🏾 I was surrounded by a diverse group of young, talented creatives, all eager to learn and discover the world of Warner Bros. 🎬 From understanding the different roles available to networking with a diverse range of industry professionals, it was an unforgettable day filled with knowledge and fun.🤩 I left feeling inspired and even considering a career at Warner Bros. If you ever get the chance to attend one of their events, I highly recommend it.👌🏾 #WarnerBrosDiscoveryDay #creative #scriptwriter #freelancer

Valuable experience at the Warner Bros. Discovery event in collaboration with Hype & Genius at Warner House this week. Was great to gain first-hand insight from industry professionals in various departments, and explore how things operate at WBD from a business standpoint. I also got the chance to connect with some brilliant and likeminded individuals who share a similar passion for the Film and TV industry🎥🎞 Not often you get an opportunity like this. Grateful to Warner Bros. Discovery for facilitating this event, especially to Gloria Tergat for making it all happen! Was extremely beneficial for aspiring creatives such as myself. A special thanks to the Hype & Genius team for providing the platform and opportunity!

Yesterday I had the opportunity to attend the Impact day at Warner Bros. Discovery office in London. I was able to gain knowledge of the day to day operations within several departments, including, post production, merchandising, marketing, gaming and many others. This did not only give me a chance in learning about the different aspects of the film and entertainment industry but also to network with a diverse group of aspiring filmmakers and creatives like myself. Thank you to everyone at the Warner Bros Discovery London for the amazing and insightful day and thank to Hype & Genius for creating the opportunity for young people like myself to connect with people working in the film industry. #warnerbros #film #postproduction #impactday #hypeandgenius #distribution #global