IMPOSSIBREW®

We just hit £1 MILLION raised in under 24 hours this morning! When we opened exclusive private access to our existing investors last night at 5pm, we never imagined it would break the £1M mark so quickly. The response has been overwhelming, and we’re beyond grateful for everyone who’s jumped on board to help change the way the world unwinds—one IMPOSSIBREW® at a time. We’re now excited to open access to our wider community, but please note we do have a funding cap on Crowdcube, so the opportunity won’t be open for long. Our vision to reinvent social drinking without compromise has been validated in the best way possible—by your amazing enthusiasm and belief in our brews. If you haven’t invested yet, we don’t want you to miss out. You can invest from as little as £16, with a fantastic range of rewards, including the return of our most loved Triple Hopped IPA! Ready to join us on this journey? Head over to Crowdcube’s website or use the link in our bio (also attached in the comments). Thank you so much for your support—we can’t wait to welcome you onboard! Cheers, The IMPOSSIBREW® Team Don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take two minutes to learn more at Crowdcube's website and head over to 'explore/risk-warning'."

🚀 1,000+ Expressions of Interest in 24 Hours | IMPOSSIBREW Crowdfunding We're revolutionising social drinking with our award-winning non-alcoholic beers, powered by patent-pending Social Blend™ technology. Our momentum: • £2.36M Revenue • 308% Growth (CAGR FY21-24) • 47% Customer Retention • UK's Best Non-Alcoholic Beer 2023 • Featured on Dragons' Den • 130k+ Community Members For the first time, we're inviting our community to be part of our next chapter. Important: Capital at Risk. This is a high-risk investment and you may not be protected if something goes wrong. Please read all risks before investing. [https://lnkd.in/d2pbNbb] 👇 Register for early access in the comments below. #FutureOfDrinking #Crowdfunding #Innovation #NonAlcoholic

IMPOSSIBREW: 2024 Wrapped ✨ As we close out another year, we wanted to share some highlights from our journey. Here's what happened when a small team decided to reimagine what's possible in non-alcoholic beer: 📈 Grew 2.5x from last year 🍻 Reached 1 million cans sold 👀 84.4 million people saw our us 💷 £250k+ monthly recurring revenue ♻️ Now infinitely recyclable packaging 🍺 Launched 3 limited editions (Triple Hopped IPA, Rhubarb Weiss, Cocoa Porter) ❤️ Achieved 1,000+ five-star reviews 🔬 Released our first research paper on alcohol alternatives 🔒 Got Social Blend patent pending (GB2415685.3) 💡 Welcomed an experienced NED to the team 🔍 Reached ~20% of UK non-alcoholic beer search volume 🙂 87.7% of customers reported reducing alcohol intake 🔁 Achieved £500k+ revenue per team member 🤖 Developed an internal AI OS to enhance team efficiency None of this would have been possible without our incredible team, partners, and most importantly, our amazing community of customers who continue to believe in what we do. Here's to an even bigger 2025!

It's time to fess up. It's our fault that England didn't bring it home at the Euros. It seems that in our effort to brew the perfect celebratory beer, we altered the delicate fabric of the football cosmos. We're really (really) sorry. But hopefully our new Limited Edition Rhubarb Weiss will make up for it.  Because it's really (really) good.

🏅 MARK NAMED AS FINALIST IN GB ENTREPRENEUR AWARDS🏅 We’re really chuffed to announce that our founder Mark has been named as a finalist in the 'Young Entrepreneur of the Year Awards'. We’re up against some inspiring characters, and we're so pleased to see the talent of so many young entrepreneurs being celebrated across such a range of different industries in the UK. Cheers to Mark and all the other finalists - we'll let you know how things go come results time in November! 🍻

WE'VE GOT NEWS 🗞 🍻   Over the last year we’ve been working hard to roll out a lot of changes, and a brand new look for IMPOSSIBREW®. So in a very particular, and highly curated order, here they are. 1) LOOK 👀 Same great taste. Brand new look. Hearing everyone's feedback on our packaging over the last 3 years, we’ve stripped it back to only include what’s important. We hope that you now feel just as good about what’s on the outside as what’s on the inside. These new cans feel incredibly special in person, and we're very excited to finally be getting them out. 2) LABS ⚗ More beer. More often. We’ve had huge support for our Limited Edition beers. So, we’ll be brewing more of them, more often. That means a new Limited Edition beer every 3 months. And due to high demand, each new release will be available for a couple of months, instead of a couple of hours. And, soon to launch, IMPOSSIBREW® Labs Edition: Our brand new series of ultra-low-volume prototype beverages (even beyond beer). Designed to remind us that after all, even without alcohol, drinking is meant to be a lot of fun. 3) LESS PLASTIC ♻ Less waste. More recyclable. We’ve now moved the packaging of most of our beers away from labels to fully plastic-free printed cans. We’ve also removed any traces of plastic from our delivery packaging materials. The operations team have been working through a lot of different solutions to make this happen. But it’s all worthwhile to be making big strides in the right direction to create the future of beer - in more ways than one. And as a bonus, our new printed cans feel way nicer to drink from... LOOKING FORWARD ⏩ Over the last year we’ve been working hard to roll these changes out, and we hope that you’re just as excited by our brand new look as we are. Over the coming 6 months, expect 2 new Limited Edition beers, as well as the release of IMPOSSIBREW® Labs Edition #001. Head over to the site to check out our new cans. Now ready to be enjoyed in-person.