Iris

“If the stories around US college basketball star Caitlin Clark indicate anything, it’s that this combination of sports stories with epic narratives around societal change will be a big theme of these Olympics.”   Ben Essen, Chief Strategy Officer at Iris, shares his views with Creativebrief BITE on how 2024 will mark a new era of sports storytelling, realised by social media, but driven by a wholesale shift in sports culture towards a more inclusive and authentic narrative. The Paris Games will elevate this narrative shift as consumers seek genuine stories, with TikTok driving 'messy marketing' and highlighting emotional, authentic moments in sports.   At Iris we’ve seen this first-hand the ‘Drop In with Samsung’ skateboarding programme features British Olympic hope Sky Brown, but collides her with stories from within the community around feminism, fashion and football; while the latest iteration, ‘First Flips’, aims to get Gen Z taking up skateboarding in the run-up to the Olympics by leveraging creators from the worlds of modelling and music. Read the full article here: https://lnkd.in/ettwVfgP #SportsStorytelling #Olympics2024 #SportsCulture

"Kylie Jenner created a whole new playbook for marketing as we know it today on social media... but the danger is when you are number one, the only way is down, and you have to keep innovating. It’s been nine years of Kylie Cosmetics, and she has not changed or innovated the way she markets her company, and you can start to see the results in falling sales..." Samaneh Zamani Samaneh Zamani, our brilliant Strategy Director, took the stage at MAD//FEST to share her wisdom on the fundamentals of brand building. Her packed-out session, titled "RIIISE AND SHIIINE, KYLIE COSMETICS. BUILD YOUR BRAND OR GO BUST," highlighted crucial lessons for every brand marketer: 💥 Establish Your Distinctive Character: And stay true to it. 💥 Adapt in Short-Form Environments: Flexibility is key. 💥 Harness the Power of People: Humanise your brand online. For those of you who attended, we hope you enjoyed the session! #MADFest #BrandBuilding #MADFestLondon #MarketingStrategy

All roads lead to MAD//Fest! Join us at the Brand Innovation Stage from 3:35 PM to 3:50 PM as Iris' very own Samaneh Zamani shares invaluable insights on navigating the ever-changing social media landscape. See you there!

We've been shortlisted for two awards at the Creativepool Annual Awards! 😊 Samsung Flip Park is up for an Experiential award, and Pizza Hut Roblox is in the running for a Digital award. Fingers crossed for the results in a couple of weeks! 🤞 Check out who else made the shortlist below: #Annual2024 #CreativeAwards

We're excited to welcome Andrew Silver as Managing Director of our Boston office, where he will also lead the CRM, Data and Technology practice of Iris Americas. In his dual role, Andrew will oversee our Boston office, with his remit including cross-selling our full-service offering and specialist capabilities, which span social, data and performance, and healthcare. Find out more about Andrew's appointment in LBBonline - Little Black Book's article here 👉 https://lnkd.in/eacmh6h3 #appointment #managingdirector #leadership

📣 NEW EPISODE! 📣 Dynamic duo, Robert White and Stewart Hilton, Co-Founders and Joint CEO of ZEAL Creative Limited, join Ian Millner for another episode of Entrepreneurs in the Wild. Since its inception in 2014, ZEAL Creative Limited has become one of the UK's most influential and inspiring agencies, specialising in the FMCG sector. In this episode, Robert and Stewart offer insightful experiences on launching ZEAL Creative Limited, building a strong entrepreneurial partnership, sustaining growth while fostering a positive company culture, and empowering their team for shared success. Available now on all streaming platforms 🎙 https://beacons.ai/eitw #podcast #entrepreneurs #agency #partnership

2 days to go and only a few tickets left before The Cutdown Killers - strategies for brand-building on social webinar! 🚀✨ 💻 Webinar  📅 Thurs 27th June 🕑 2pm-3pm What does good storytelling look like in a short-form world, for your brand? Join us on Thursday as we delve into how brands can pivot from broadcast to social, with a behind the scenes look at what's really working in 2024! Sign up today 👉 https://lnkd.in/ee5Ac8iT #webinar #social #broadcast #brandbuilding #marketing

“Uncovering the ABX Factor” campaign takes home a B2Award for Demand Generation: Large Enterprise, 2024 🏆✨ Together, Iris Germany and Samsung have lit up the technology advertising landscape in a collaboration we're immensely proud of, highlighting the power of ABX marketing in combination with exceptional creative and strategic thinking. Congratulations to the team involved in this incredible journey and the recognition received for this campaign from #ANAB2 👏 Check out the full collaboration 👉 https://lnkd.in/e3Y8Q6Rz #B2Award #ANAB2 #Winners

Struggling to build your brand on social? 1 week to go and only a few tickets left to our latest webinar! 🚀 Find out how to pivot from broadcast to social, with a behind the scenes look at what's really working in 2024. 📅 Date: Thurs 27th June 🕒 Time: 2pm-3pm   Secure your spot below! Tickets here 👉 https://lnkd.in/ee5Ac8iT #webinar #brandbuilding #social #marketing

Tune in to the latest episode of Entrepreneurs in the Wild, where Ian Millner welcomes our new Global Creative Chair, Eduardo Maruri. 🎙️✨ Originally from Ecuador, Eduardo has held some incredible roles across the world with a career driven by raw passion and creativity. Discover his journey - from starting his own agency at 23, to running for Ecuadorian Congress and even being a football Chairman! Eduardo shares his vision on the future of creativity, from the importance of treating brands like Hollywood Stars, to building slow, meaningful relationships with your audiences. Don't miss this inspiring episode! 🎧 Available on all streaming sites: https://beacons.ai/eitw #Podcast #Creativity #Entrepreneurship #GlobalPerspective