Limesharp

Here’s to 2024... another year trying to keep the Slack threads shorter. Wishing you all Happy Holidays and an even better New Year from everyone at Limesharp. We will be coming in hot in the New Year with multiple site launches and some exciting new client announcements. 🤩 Thank you to our outrageously talented team, wonderful clients and valued partners for all of your trust, support and collaboration this year.

🏂 Site Launch - One for the powder hounds ❄️ The Snowboard Asylum Limited has been setting the standard in UK snowboarding for decades. But even legends need an upgrade. We partnered with TSA to reimagine their digital experience, blending cutting-edge technology with a design that speaks to their bold, adventurous community. A sanctuary for riders, dreamers, and adventurers. Here, passion meets expertise, and every product tells a story of freedom on the slopes. This wasn’t just a project, it was a transformation. TSA is now equipped to deliver next-level omni-channel experiences that keep every rider inspired. Tech stack: • Centra • Storyblok • Voyado • Adyen • Vercel • Ingrid Full case study coming soon 🏔️ 🏔️ Mike Humphreys Mark Oldham Chris Rigg Matt Higson Mark B. Ed Jones Max Brennan 🏴 Leslie R. Josh White Jenna Holcombe 🏴 Johan Bäckarlin Karl Stone Arbnor Beciri Katie Bassett Altan Ahmet Elin Hammenfors Piotr Zaleski Martin Jensen 🏴

🎙️ New Pod! This week on the Inside Commerce podcast, Ed Bull sits down with 🧔🏻 James Gurd and Paul Rogers to explore the evolution of loyalty in digital commerce and what 2025 holds for brands embracing memberships. As we launch our LaaS (Loyalty as a Service) offering at Limesharp, we had a fantastic discussion about: • Designing effective loyalty program mechanics • Choosing the right tech solutions • Innovating for the future • Avoiding common pitfalls We believe memberships has the power to transform brand engagement, increase customer lifetime value, and increase new marketing potential. 🎧 Tune in to the conversation to hear our thoughts on where loyalty is heading and how you can use loyalty to solve key brand objectives.

Introducing: Loyalty as a Service (LAAS) We’re thrilled to announce the official launch of Loyalty as a Service (LAAS) – an evolution of over a decade of helping brands define, design, and deliver successful loyalty programs. We believe loyalty programs should transcend transactions and deliver: • Passionate brand ambassadors • Enhanced first-party data strategies • Sustainable revenue and growth • Seamless omni-channel experiences • Community building and brand hype Our LAAS offering is designed to achieve these objectives, leveraging our expertise in the fashion, beauty, and lifestyle sectors to provide end-to-end support for loyalty projects including: • Consultation and design of the program mechanics • Rewards strategy and definition • Comprehensive cost analysis • Omni-Channel tech vendor selection • Creative branding for every program touchpoint • Customer journey mapping and optimisation • Email, SMS & CRM design • Performance measurement planning and reporting • Post-launch success management and optimisation With our proven track record as a trusted loyalty partner, we’re here to help you launch a new loyalty program or transform your existing one into a catalyst for sustainable growth. 💌 Let’s talk! Reach out to discover how Limesharp can support your brand in building a loyalty experience that stands out. Voyado Yotpo Antavo AI Loyalty Cloud Fraser Wilson Victoria Beech Nima Kafai Katie Bassett Jesper Larsen Mo Younis Joe Danter SHEILA POWER Charlie Hawker Zoe Pedersen Ross Cockton Karolina Sposob Faye Rodd Johnson Ed Jones Vin Munhoz Johan Bäckarlin

Quietly, behind the scenes in between client work we have been working on our brand image. Those who keep a close eye on Limesharp might have noticed this on Linked in or perhaps visited our new website. Understanding who we are, what makes us Limesharp and identifying what drives us has been exciting but really hard. We took the same approach as we do when working with the brands who commission Limesharp. Understand the customer, design emotion, build it then iterate. Where have we landed? Redefining the future of Digital Commerce What does that mean to us? • Looking towards the future through innovation • Confidence in our ability to be leaders not followers • Challenge the status quo • Control our destiny We have created three pillars that define our skillset. Design. Technology. Strategy. Within those pillars we are able to consult, create and support growth with the brands that choose to partner with Limesharp. We hope you enjoy our new look but also resonate with what we say and do. Feedback greatly welcomed but only if its unapologetically positive. Leslie R. Ross Cockton Zoe Pedersen Minesh Mitha Nahuel Sanchez Karolina Sposob

Loved working on this R&D project with Commerce Thinking, exploring product transparency from both a data and customer experience perspective. It’ll be fascinating to watch the development of the DPP initiative over the coming year. Our internal push for this project was strongly influenced by broader customer research, which showed that consumers are increasingly expecting this level of detail both online and in-store from the brands they love. It's certainly no small undertaking at any scale, the level of data and ongoing management will be a big step change. There are lots of innovative tech products emerging on the market in and outside of digital commerce which we are watching closely. Great work Ed Jones Luke Hodgson Leslie R. Amy Washington been enjoyable and educational collaborating on this project.

Welcome Strathberry. Founded in 2013 by husband-and-wife team Guy and Leeanne Hundleby, Strathberry has quickly become a prominent name in contemporary luxury, known for its minimalist yet striking accessories. The brand has experienced remarkable growth, particularly across key markets in the UK, US, Middle East, and Japan with an impressive 50% year-on-year growth since 2021. Today, Strathberry stands as one of Scotland's leading luxury brands. As part of its continued expansion, Strathberry has commissioned Limesharp as its design partner to reimagine the online experience. Launching early next year the digital commerce store will offer a refined and immersive shopping journey for the brand’s discerning clientele. Our team has been conducting extensive store visits and customer research, and we are delighted to collaborate with the exceptional team at Strathberry. Proudly Scottish in heritage, Strathberry's pieces are handcrafted by skilled artisans in Spain, with each bag requiring over 20 hours of meticulous craftsmanship. The brand’s commitment to creativity and quality is central to its identity, a focus we will bring to life through engaging and innovative storytelling. Strathberry's appeal extends beyond borders, with its bags favoured by royalty and celebrities alike, including high-profile figures such as Lady Gaga, Meghan Markle, and Kate Hudson. With an accessible yet honest price point, Strathberry represents an attractive proposition in the luxury accessories market. Leslie R. Vin Munhoz Ruwal Dangol Zoe Pedersen Ross Cockton Katie Gordon Amber Spencer-Holmes Paul Rogers Francesca Raggio Shamoli Miah Josh Duggan Joshua Hobson

We are on the hunt for a QA Engineer! Apply now - link in comments 😎

Shopify Collection Pages that Pop 🍾 (Pt. 10) Highlighting pages from Fashion Brands in the Shopify Ecosystem. This week: Vaara Studio Their Swim Capsule Collection Page is stunning 🔥🔥🔥 What do we like about it? 👯♀️ Great pairing of products 🎥 High-quality videos throughout the grid 💡Informative text in the video banner These are three great tips to consider while merchandising your own collection pages. Great job! Vaara Studio Shopify Limesharp

Welcome John Smedley Ltd Founded in 1784 this is the oldest brand we have ever worked with. Despite being over 240 years old their craft, values and culture are timeless. This is also the birthplace of the iconic "Long John." Something special is unfolding in Derbyshire, where every garment is meticulously hand-stitched, cleaned with pure local spring water, and distributed globally. Generations of local familles have been employed to produce the worlds finest knitwear which encompasses the ultimate standard that slow fashion strives to achieve. Fresh off an archive and factory tour this week our team are ecstatic to be selected by John Smedley as their Digital Commerce partner across our full services including design, technology & strategy. A big thank you to Jamie A. for placing your trust in Limesharp to deliver on our shared vision for the brands aspirations. Zoe Pedersen Leslie R. Max Brennan 🏴 Karolina Sposob Vin Munhoz Ed Jones Ross Cockton Martin Jensen 🏴 Jenna Holcombe 🏴