LOOP HORIZON

🎄✨🎄✨Season’s Greetings!✨🎄✨🎄 As the year comes to a close, we want to take a moment to express our heartfelt gratitude to everyone who has been part of our journey this year. Your support, collaboration, and connection have been invaluable, and we’re looking forward to another year of growth together. Wishing you all a joyful holiday season and a prosperous New Year! Here’s to making 2025 even brighter, together. 🌟 #HappyHolidays #NewYear #SeasonGreetings

Happy holidays from all of us at Loop Horizon. In this December edition of 'In The Loop', read our Founder and CEO James Alexander's thoughts on 2025, and the key trends shaping the year ahead. Happy reading! #Industrynews #data #digitalmarketing #datadrivenmarketing #datastrategy #customerjourney #transformation #technology #marketing #successfultransformation #Newsletter #insights #Marketinginsights #change #value #composablecdp #cdp #MarTech #CookieCompliance #personalisation

Strategies to transform Transactional Comms    In summary, don’t let transactional comms be an afterthought – there’s a huge opportunity to transform these comms into touchpoints that make an impact.    Engage with intent, leverage emotional insight and drive engagement through video and customer testimonials.     Read our full article by Owen Humphries on useful tips and strategies here.  https://lnkd.in/eMb3yF67 At Loop Horizon, we regularly help brands optimise their customer journeys. If you would like to find out more on how we can help feel free to get in touch. #transactionalcomms #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

How to turn Transactional Comms into Meaningful Touchpoints    Transactional comms don’t have to be boring!     Every time customers receive a message from you, whether it’s a booking summary or order confirmation, it is an opportunity to use these moments to engage with them:    ➡️ Map-out the emotional highs and lows  ➡️ Use engaging videos and testimonials  ➡️ Personalise messaging based on intent    To find out more on how to turn basic transactional comms into engaging content, read our article by Owen Humphries for guidance on actionable tips and strategies.  https://lnkd.in/eMb3yF67 #transactionalcomms #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

Come join our team! We're hiring for a Senior Project Manager to work with our big brand clients and our fabulous Loop team. https://lnkd.in/ek8fipX9

Dive into the latest from Loop Horizon in our November edition of 'In The Loop'! This month, we talk about our time at ObservePoint EDGE, Winback journeys and 3 big learnings about personalisation. Happy reading! #Industrynews #data #digitalmarketing #datadrivenmarketing #datastrategy #customerjourney #transformation #technology #marketing #successfultransformation #Newsletter #insights #Marketinginsights #change #value #composablecdp #cdp #MarTech #CookieCompliance #personalisation

Maximising the impact of Transactional Comms    Last but by no means least! To conclude our customer lifecycle series, we are going to dive into Transactional comms – messages such as order confirmations or delivery updates, and how they can go beyond the basics, an opportunity to add value and relevance.     There’s no denying that consumers feel frustrated when they receive comms that aren’t personalised – and to them this is just as relevant in transactional comms as it is Marketing ones.     In our next article we explore this in more detail – Read our article by Owen Humphries in full to find out more https://lnkd.in/eMb3yF67 #transactionalcomms #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

Unlock the potential of your Winback campaigns    A well-executed Winback strategy is a cost-effective way to increase your Marketing ROI and boost customer lifetime value.     By focussing on why your customers may have dis-engaged and constantly testing your approach, you can re-build trust and interest in your brand.    Read our article by Owen Humphries in full to learn more on some effective tips and strategies in achieving this.  https://lnkd.in/eYfTcPRC If you would like to find out more on how Loop Horizon can help you evolve your Winback strategy, please feel free to get in touch. #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

Understanding why your customers aren’t re-engaging is key to a successful Winback strategy.    A one-size fits all approach won’t work in a Winback campaign. By closely analysing why customers may have dis-engaged with your brand and segmenting them based on attributes such as product preferences or price, you can tailor your efforts to meet their needs.    ➡️ Personalise messaging based on customer data  ➡️ Test different touchpoints to optimise performance  ➡️ Make your offer stronger than your acquisition deals    Discover how to create targeted and impactful Winback campaigns in our latest article article by Owen Humphries. https://lnkd.in/eYfTcPRC #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

Next up in our customer lifecycle series we explore how Winback campaigns can help you regain the trust of your lapsed base.     It can be far easier to Winback a lapsed customer than acquire a new one. Why? Simply, because previous customers are more likely to engage and respond positively.    Many businesses will often prioritise acquisition campaigns over Winback but are they missing a trick?    Read our article by Owen Humphries to learn more about creating an effective Winback campaign. https://lnkd.in/eYfTcPRC #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation