Next up in our customer lifecycle series we explore how Winback campaigns can help you regain the trust of your lapsed base. It can be far easier to Winback a lapsed customer than acquire a new one. Why? Simply, because previous customers are more likely to engage and respond positively. Many businesses will often prioritise acquisition campaigns over Winback but are they missing a trick? Read our article by Owen Humphries to learn more about creating an effective Winback campaign. https://lnkd.in/eYfTcPRC #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation
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From Casual Surfers to Confirmed Shoppers – Our platform acts as a digital beacon, illuminating who's navigating your website with real-time precision. Equipped with crucial insights, you can either engage directly or deploy automated messages to enchant and convert. Every interaction, from a simple tap to a detailed scroll, represents a potential lead ripe for conversion. Utilize our dynamic approach to transform each website visit into a direct path to purchase! #salesleads #leadgeneration #salesstrategy #businessgrowth #marketingtips #salesfunnel #customeracquisition #b2bsales #salesprocess #leadnurturing #digitalmarketing #salesmanagement #crm #targetedmarketing #salesperformance #leadmagnet #salesgoals #inboundsales #salescoaching #networking
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Maximising the impact of Transactional Comms Last but by no means least! To conclude our customer lifecycle series, we are going to dive into Transactional comms – messages such as order confirmations or delivery updates, and how they can go beyond the basics, an opportunity to add value and relevance. There’s no denying that consumers feel frustrated when they receive comms that aren’t personalised – and to them this is just as relevant in transactional comms as it is Marketing ones. In our next article we explore this in more detail – Read our article by Owen Humphries in full to find out more https://lnkd.in/eMb3yF67 #transactionalcomms #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation
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Discover how Trifecta Marketing transformed an e-commerce retailer's customer engagement strategy with a tailored CRM solution. We achieved a 35% increase in click-through rates and a 45% rise in email open rates through targeted content delivery. 🚀🌟 Don't have our word alone. 😎 Tap the link to learn your own: https://smpl.is/9eh4v #trifectamarketing #digitalmarketing #datadrivenmarketing #relationshipmarketing #digitaltransformation
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👩💼 Get to know our team: As a real expert in CRM with more than +10 years of track record, Philipp Warneke is passionate about building long lasting digital customer relationships. With his comprehensive understanding of relevant touch points along the customer's journey, he utilizes smart e-commerce strategies to maximize the customer lifetime value and loyalty. 🤖 Marketing Automation | 📈 Loyalty | 🏆 Customer Value 🚀 Companies he’s worked with: SCAYLE Commerce Engine | FREENOW | eBay Connect with Philipp to build powerful relationships! 🌐🔗 #CustomerValue #Loyalty #MarketingAutomation #CustomerCentricity #CRM
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Want to Maximise Customer Engagement, Conversion and Retention? 🚀 Join our FREE webinar to learn how to build a high-performing CRM & email campaign ecosystem that delivers real results, not just opens. Wednesday, June 12th - 2pm GMT (London), 3pm CET (Berlin), 10am EDT (New York) 👉 https://lnkd.in/evjtsBXP We'll cover: 🚀 The Campaign Ecosystem: Your blueprint for maximising customer lifetime value through email and co 🚀 Segmentation & Personalisation: Go beyond generic blasts to hyper-targeted messages 🚀 Reporting Mastery: Discover the metrics that matter and unlock insights 🚀 Q&A: Get your burning questions answered Perfect if you're a marketer or business owner that: ▶ Wants to boost engagement, retention, & revenue ▶ Struggles with low lead conversion and high churn rates ▶ Needs cost-effective growth strategies Register now 👉 https://lnkd.in/evjtsBXP #digitalmarketing #marketing #emailmarketing #customerexperience
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Our Customer Journey Series Continues: Build Loyalty with Re-welcome We have discussed the importance of an engaging, customer-centric ‘Welcome Journey’. But what happens next? Our next article focusses on a phase that’s often overlooked: The Re-welcome Journey. Too often customers fall into the “in-life” bucket, receiving tactical and seasonal campaigns, but what about content that will help your brand continue to stay top of mind, even past the purchase or experience? The re-welcome phase provides an opportunity to re-engage, build loyalty and gives you a competitive advantage. Read more about this in this article written by Nicola Bhojani https://lnkd.in/eA8CktBw #welcomejourney #marketing #CMO #customerlifecycle #cutomerrelationships #loyalty #CRM #personalisation #relevance
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Unlock the potential of your Winback campaigns A well-executed Winback strategy is a cost-effective way to increase your Marketing ROI and boost customer lifetime value. By focussing on why your customers may have dis-engaged and constantly testing your approach, you can re-build trust and interest in your brand. Read our article by Owen Humphries in full to learn more on some effective tips and strategies in achieving this. https://lnkd.in/eYfTcPRC If you would like to find out more on how Loop Horizon can help you evolve your Winback strategy, please feel free to get in touch. #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation
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🧠 HEY MARKETERS! Are you planning just for tomorrow or creating a great flywheel? The next 4 concepts may sound like the same thing but have a considerable difference 👉Bulk email vs. #DynamicContent email 🤟Segmentation vs. #CustomerJourney 🤛 Click rate vs. #engagement improvement 🤙ROI vs #CLV What is the big difference? The differentiation lies in the long-term customer relationship versus generalization and short-term metrics. #CRM #MarketingAutomation #emailMarketing
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