LOOP HORIZON’s Post

Next up in our customer lifecycle series we explore how Winback campaigns can help you regain the trust of your lapsed base.     It can be far easier to Winback a lapsed customer than acquire a new one. Why? Simply, because previous customers are more likely to engage and respond positively.    Many businesses will often prioritise acquisition campaigns over Winback but are they missing a trick?    Read our article by Owen Humphries to learn more about creating an effective Winback campaign. https://lnkd.in/eYfTcPRC #winback #winbackcampaigns #marketing #CMO #customerlifecycle #customerrelationships #loyalty #CRM #personalisation #relevance #marketing #marketingtransformation

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