Gary Cole, Founder of Lumilinks Group Ltd, shares how he and his team built a data intelligence company from the ground up.
By focusing on a lean, scalable product strategy, Lumilinks bridges the gap between data insights and decision-makers, delivering powerful data products.
From the beginning, Gary has been committed to keeping Lumilinks bootstrapped and profitable, funding growth through successful project delivery and reinvesting back into the business.
His go-to-market approach has evolved from leveraging an extensive network to forming strategic partnerships with major cloud vendors, positioning Lumilinks as a valuable layer in the data ecosystem.
In our conversation, he shares:
> His transition from tech sales to data solutions and the inspiration behind Lumilink
>The gap in the market that Lumilinks addresses: putting actionable data insights directly in the hands of decision-makers
> How he bootstrapped the business, kept it profitable, and built it project by project
> Scaling with a lean team and developed valuable partnerships with ecosystem giants like Microsoft and Amazon Web Services (AWS)
> The critical role of CFOs as decision-makers for data projects, and how Lumilinks' solutions help streamline and cut costs
> The evolving SaaS landscape and why most companies need data, not just more software
KEY TAKEAWAYS:
1. Rather than focusing solely on technical advancement, Lumilinks empowers end users, often non-technical business leaders, to derive actionable insights from data without needing specialized knowledge.
2. Gary bootstrapped Lumilinks by reinvesting profits from initial projects, a strategy that has kept the company agile and adaptable. Today, the business works with clients across the US, UK, and Japan.
3. With a product tailored to CFOs, Lumilinks helps clients streamline costs by simplifying and integrating data needs, enabling them to make data-driven decisions faster.
4. For Gary, meaningful growth isn’t just about hitting targets—it's about making a real impact. He views the journey of Lumilinks as a way to "make the world better with data" and create a lasting legacy.
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